![ERP Software: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_26f8ad17-334e-4310-9a36-f74a0c11fa55.png?v=1715864048&width=1100)
You're an ERP software user. Let us ask you a question - are you optimizing your business processes effectively with your current system?
We are asking this question because we've seen many business owners struggle with the challenge of managing their operations efficiently.
That's why we've developed a free social media planner template, tailored to ERP software users. This tool will help you streamline your social media strategy, showing you how to engage your audience with every post.
Also, if you want to maximize your business's efficiency with the right tactics and strategies, check out our Comprehensive ERP Optimization Guide.
Read on to discover how to leverage this tool to enhance your business's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting an ERP software?
Contrary to popular belief, not all social media platforms are relevant for your ERP software marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Instagram, primarily used for visual content and lifestyle posts, offer little value for ERP software companies aiming to attract business clients and engage with decision-makers on a professional level.
Actually, as an ERP software provider, you have to strategically select platforms focusing on those that enable professional networking, detailed content sharing, and B2B engagement, such as LinkedIn, Twitter, and YouTube. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for ERP software providers who want to grow their business.
The best social media platforms for ERP software
| Social Media Platform | Relevancy Level for ERP Software | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for B2B marketing, sharing industry insights, and connecting with decision-makers. Its features support detailed content sharing and professional engagement. | |
| High | With its real-time updates and broad reach, Twitter is effective for sharing industry news, engaging in conversations, and providing customer support. Its hashtag system also helps in reaching a targeted audience. | |
| YouTube | Medium-High | YouTube's video-centric platform is excellent for detailed product demos, tutorials, and webinars, helping potential clients understand the functionalities and benefits of your ERP software. |
| Medium | While Facebook has a vast user base, its B2B engagement is less effective compared to LinkedIn. However, it can still be useful for community building and sharing updates with a broader audience. | |
| Low | Instagram’s focus on visual content and lifestyle posts makes it less relevant for ERP software marketing, which relies more on detailed information and professional engagement. | |
| Low | Pinterest is more suited for visual content and long-term visibility in search results, but it does not effectively drive immediate B2B engagement or detailed content sharing for ERP software. | |
| Snapchat | Low | Snapchat's ephemeral content and younger audience make it less suitable for the professional and detailed nature of ERP software marketing. |
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We have studied the strategies of the best ERP software in the world. Replicate them now!
How to get started on social media for your ERP software?
Setting up and managing a social media account for your ERP software is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for ERP software.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your ERP software’s features, industry focus, and pricing. Who does it appeal to? Small businesses, large enterprises, specific industries? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your ERP software’s social media bio includes essential elements that instantly inform and attract potential customers.
This includes the type of solutions you offer, your key features, customer support details, and something unique about your software, like “Cloud-based since 2010” or “Best-in-class inventory management.” Including a link to your demo, pricing, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for ERP software might be a good investment.
7-day social media calendar for ERP software
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your ERP software's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for ERP software owners.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. LinkedIn and Twitter are often key for B2B software. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your ERP software appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your software, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your ERP software organically?
Here is a table of 12 very specific and innovative content tactics for ERP software companies to use on social media to organically grow their followers, along with the types of content that users engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful ERP software implementations, please refer to our ERP strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Webinars on Software Features | Host live webinars explaining the unique features and benefits of your ERP software. Encourage participants to ask questions and interact during the session, enhancing engagement and interest. |
| Customer Success Stories | Share detailed case studies and testimonials from businesses that have successfully implemented your ERP software. This builds credibility and shows potential clients the tangible benefits of your product. |
| Interactive Demos | Offer interactive demos of your software on social media, allowing users to see real-time usage and benefits. This hands-on approach can help demystify the software and attract new leads. |
| Industry Expert Collaborations | Collaborate with industry experts to discuss trends and how your ERP software addresses specific industry challenges. This positions your brand as a thought leader and expands your reach. |
| Feature Release Sneak Peeks | Tease new features or updates with sneak peek videos or screenshots. Engage your audience by letting them provide feedback or suggestions, making them feel part of the development process. |
| Themed Educational Series | Create themed educational content series, such as weekly tips on optimizing business processes with ERP software. Regular posting keeps your audience engaged and looking forward to more content. |
| Exclusive Training Sessions | Offer exclusive, followers-only training sessions or advanced tutorials for deeper knowledge of your ERP system. Share these sessions on social media to drive exclusive engagement. |
| Interactive Polls and Surveys | Use polls and surveys to gather feedback on your software or to understand the challenges users face. This not only engages your audience but also provides valuable insights for improvements. |
| Technology Integration Highlights | Showcase how your ERP software integrates with other technologies and platforms. Highlighting these integrations can demonstrate the versatility and scalability of your software. |
| User Community Features | Spotlight your user community, sharing stories or achievements from users who have leveraged your ERP to transform their business. This fosters a sense of community and peer learning. |
| Eco-friendly Initiatives | If your software promotes sustainability, such as through paperless processing or energy-efficient data centers, share these initiatives. This can attract clients who value environmental responsibility. |
| Limited-Time Free Trials | Offer limited-time free trials or exclusive discounts to your social media followers. This creates urgency and can convert followers into customers. |
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What are some common social media mistakes to avoid as an ERP software?
There are some mistakes ERP software providers might make when using social media. Below is a comprehensive table that outlines specific pitfalls, their potential impacts, detailed descriptions, and recommendations for better strategies.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Customer Feedback | Negative impact on reputation and customer satisfaction. | Do not overlook comments, complaints, or reviews. | Actively respond to both positive and negative feedback promptly, showing that you value customer input. |
| 2 | Inconsistent Posting | Loss of audience engagement and visibility. | Avoid posting sporadically or flooding posts in a short time. | Develop a content calendar to maintain a regular posting schedule. |
| 3 | Overly Promotional Content | Followers might disengage due to lack of value. | Don't make every post about selling your ERP software. | Balance promotional content with valuable, informative, or educational posts about ERP solutions and industry trends. |
| 4 | Not Using High-Quality Visuals | Poor presentation can lead to a negative perception of your software. | Avoid using low-resolution or irrelevant images. | Use high-quality, professional visuals, including screenshots, infographics, and demo videos to attract more customers. |
| 5 | Ignoring SEO Practices | Missing out on potential customers searching for ERP solutions. | Don't neglect to include relevant keywords and hashtags. | Optimize your content with industry-specific keywords, hashtags, and tag your location to improve visibility to your target audience. |
| 6 | Not Engaging With Industry Influencers | Missed opportunities for industry engagement and promotion. | Avoid isolating your social media presence from the broader ERP community. | Collaborate with industry influencers and thought leaders for cross-promotion and to build a stronger network. |
| 7 | Failing to Highlight Unique Features | Difficulty in standing out in a competitive market. | Do not rely solely on generic content that could apply to any ERP software. | Share your software's unique features, success stories, or any awards to differentiate yourself from competitors. |
| 8 | Neglecting User-Generated Content | Missing out on authentic promotional content created by your customers. | Don't overlook the power of content created by your users, such as reviews and case studies. | Encourage and share user-generated content with proper credits to build community and trust. |
| 9 | Poor Handling of Crisis Situations | Potential viral negative publicity. | Avoid deleting negative comments or responding defensively. | Address the situation transparently and professionally, showing commitment to resolution and improvement. |
| 10 | Lack of Personality in Posts | Failure to connect with your audience on a personal level. | Don't make your social media presence too formal or robotic. | Inject personality into your posts, showing the human side of your business, to foster a stronger connection with your audience. |
| 11 | Not Tracking Analytics | Missing insights into what content performs best. | Avoid the "post and forget" approach. | Use social media analytics tools to track engagement and adjust your strategy based on data-driven insights. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in an ever-evolving digital landscape. | Don't stick rigidly to old strategies or ignore new platforms and features. | Stay informed about new social media trends and features, and experiment with them to see what resonates with your audience. |
How to implement a successful system on social media for your ERP software?
When it comes to social media management for ERP software, you're looking at a game that's as much about demonstrating value and functionality as it is about your software's features.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for ERP software specifically can include direct engagement on posts related to your software features, the number of demo requests or inquiries received via social media, and user-generated content, like when customers share their success stories using your software. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your ERP software, there's no one-size-fits-all number, but for a small to medium-sized business, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new customers.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, industries, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For ERP software, a good rhythm might be three to four times a week on platforms like LinkedIn and Facebook, where professional engagement is key.
Stories and live features offer additional, less formal ways to connect weekly. On Twitter, where the conversation moves faster, one to two posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your ERP software more profitable
We have studied the strategies of the best ERP software in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your ERP software?
We understand the hesitation many business owners feel about diving into the world of marketing and social media.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "customer engagement" and "retention metrics" seem like a foreign language.
Managing a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your products and services should naturally attract customers, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a marketing pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our marketing pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and customer engagement, without detracting from the essential operations of your business.
Your ERP software could make more money!
Most ERP software developers don't know how to grow their business. Let us teach you the right strategies.
