![ERP Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_adb73803-e3ea-41ae-be50-781ab49c3b15.png?v=1715865590&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best ERP software companies use strategically to attract and retain clients.
We know you're busy managing your business operations and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new leads to your software.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for ERP software providers.
Get the content idea list made for ERP software developers
A lot of ERP software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an ERP software
We have analyzed numerous ERP software implementations to create our ERP Success Strategy Pack - here is what consistently drives success.
| Content Type | Why It Works to Optimize Your ERP Implementation |
|---|---|
| Case Studies | Detailed case studies showcase real-world applications and success stories, providing potential clients with relatable examples of how the ERP system can benefit their business. |
| Product Demos | Interactive product demonstrations allow potential users to see the software in action, helping them understand its features and benefits. |
| Customer Testimonials | Positive feedback from existing users serves as social proof, encouraging new clients to trust and invest in the ERP solution. |
| Webinars and Workshops | Hosting educational webinars and workshops provides valuable insights and training, helping users maximize the software's potential. |
| User-Generated Content | Sharing content created by users, such as reviews and success stories, fosters a sense of community and authenticity. |
| Industry Reports | Publishing industry-specific reports and whitepapers positions the ERP provider as a thought leader and attracts businesses looking for expert insights. |
| Feature Announcements | Regularly updating users about new features and improvements keeps them engaged and excited about the software's capabilities. |
| Seasonal and Industry-Specific Posts | Highlighting how the ERP system can address seasonal challenges or industry-specific needs attracts businesses looking for tailored solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and provide valuable feedback for continuous improvement. |
| Implementation Guides | Sharing step-by-step guides and best practices for ERP implementation helps users navigate the process smoothly and efficiently. |
| Daily Tips and Tricks | Providing daily tips and tricks for using the ERP system keeps users informed and helps them get the most out of the software. |
| Behind-the-Scenes Team Stories | Featuring stories about the development and support teams humanizes the brand and builds trust with users. |
| Integration Tips | Sharing tips on integrating the ERP system with other tools and software can enhance its functionality and user experience. |
| Sustainability Initiatives | Highlighting sustainable practices within the ERP development process appeals to environmentally conscious businesses. |
| Client Spotlights | Featuring stories about key clients creates a sense of community and showcases the software's versatility across different industries. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into long-term clients. |
Some ERP software make 5x more profit than you!
We have studied the strategies of the best ERP software in the world. Replicate them now!
How can ERP software developers make great content on social media?
What to Prioritize
You probably know it already, but having a user-friendly and comprehensive ERP software is essential for your business.
Efficiency starts with a well-integrated system. Ensure that your ERP software is intuitive, customizable, and capable of handling your specific business processes.
Also, keep your software updated regularly to stay ahead of the curve. It doesn’t have to be a daily task, but find a schedule that works for your team and stick to it. We have prepared a free ERP maintenance planner for you.
Of course, respond to user feedback and support requests quickly. People appreciate timely assistance and it makes them feel valued. Don’t just be another “unresponsive” software provider.
Show the real benefits of your ERP software. Case studies, user stories, and customer testimonials can create a personal connection with your potential clients.
If you want to keep your potential customers excited, highlight any new features, updates, or integrations. Make sure your users know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
An example of our marketing pack for ERP software developers
What Doesn’t Matter as Much
Overly polished marketing content does not really matter. Your posts and updates don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every tech trend. Focus on what fits your ERP software’s “image” and what your audience needs.
If you have a low budget to market your ERP software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for ERP providers.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage users to share their own experiences and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for ERP software on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for ERP software companies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your ERP software.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Feature Highlights | Use screen recording tools to capture key features of your software. Enhance videos with free editing software like iMovie or OpenShot. |
| Customer Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a discount on their next subscription as a thank-you. |
| User-Generated Content | Encourage users to share their success stories by offering a monthly raffle for those who tag your software on LinkedIn. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use different features of your software using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Update Posts | Design simple, eye-catching graphics for new feature updates using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their favorite features or suggestions for new ones. |
| Webinar Promotions | Collaborate with industry experts to offer free webinars. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in industry events or partnerships with other tech organizations. |
| Customer Spotlights | Highlight loyal customers with their success stories. Take a quick screenshot and share a short story about their experience with your software. |
| Office Photos | Create attractive office settings using inexpensive items like plants, desk organizers, and props from dollar stores. |
| Productivity Tips | Share productivity tips such as time management or using specific features of your software. Create simple infographics with free tools like Canva. |
| Development Process | Record short clips of the development process, such as coding or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free subscription. Use prizes that are cost-effective like a free month of service. |
| Seasonal Feature Posts | Highlight seasonal features or updates using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best ERP software in the world!
There are ERP software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for ERP software
Investing in high-quality content for your ERP software might be worth it because many other companies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Webinars and Live Demos | Hosting live or recorded webinars where your experts demonstrate how to use your ERP software can create a sense of community and attract a global audience. |
| Interactive Product Tours | Offering virtual interactive tours of your ERP software, including its various modules and features, can provide a unique behind-the-scenes experience and entice potential users to try it out. |
| Limited Time Features | Creating buzz with limited time or seasonal features available for a short period can generate excitement and urgency, attracting new and repeat users. |
| Exclusive User Workshops | Offering exclusive workshops where users can interact with your development team and learn advanced features can create a memorable experience and word-of-mouth. |
| AR Integration for Training | Implementing augmented reality (AR) technology in your training modules where users can see a 3D representation of workflows can enhance the learning experience and attract tech-savvy users. |
| Themed Webinars | Hosting themed webinars, such as industry-specific solutions or integration showcases, can provide a unique and immersive experience, attracting niche audiences and special interest groups. |
| Feature Challenge Contests | Organizing feature challenge contests (e.g., who can create the most efficient workflow) can create viral moments, attracting competitive users and spectators. |
| Collaborative Development Events | Partnering with other software developers or companies to host collaborative development events can introduce your ERP software to new audiences and create a buzz in the tech community. |
| Story-Driven Case Studies | Sharing in-depth case studies about how your ERP software has transformed businesses, the challenges it solved, or the personal journey of your development team can create an emotional connection with users. |
| Interactive Feature Requests | Allowing users to vote on new features via social media polls can make them feel involved and eager to see the developments they helped influence. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient data centers or sustainable business practices, can attract environmentally conscious users and media attention. |
| Mobile App Pop-Ups | Operating a mobile app version of your ERP software in different locations or at local events can expand your reach and attract new users who may adopt your main software later. |
| Subscription-Based Training | Offering a subscription service where users receive monthly training modules and updates can create a loyal user base. |
| Immersive Development Workshops | Hosting workshops where users can learn advanced development techniques from your team can attract tech enthusiasts and create a sense of exclusivity. |
| Flash Mob Coding Sessions | Organizing flash mob coding sessions in unexpected locations can create viral content and attract adventurous developers looking for unique experiences. |
Content that never works well for ERP software on social media
Don't waste your time and resources on these strategies. We've seen many businesses make these mistakes with their ERP software, and they won't help you streamline operations or improve efficiency.
| Strategy | Why It Never Works for ERP Software | Do This Instead |
|---|---|---|
| Generic Templates | They lack customization and can make your ERP system feel rigid and unadaptable to your specific business needs. | Invest in tailored solutions that align with your unique business processes and requirements. |
| Overly Technical Jargon | Using too much technical language can confuse users and hinder adoption. | Communicate in clear, simple terms and provide user-friendly documentation and training. |
| Unrelated Features | Implementing features that don't align with your business goals can clutter the system and reduce efficiency. | Focus on core functionalities that directly support your business objectives and streamline operations. |
| Low-Quality Integrations | Poorly integrated systems can lead to data silos and operational inefficiencies. | Ensure seamless integration with existing tools and platforms to maintain data consistency and workflow efficiency. |
| Ignoring User Feedback | Disregarding user input can result in a system that doesn't meet the needs of its users, leading to low adoption rates. | Actively seek and incorporate user feedback to continuously improve the system and enhance user satisfaction. |
| Overcomplicating Processes | Complex workflows can overwhelm users and reduce productivity. | Simplify processes and automate repetitive tasks to make the system more user-friendly and efficient. |
| Automated Responses to Issues | Automated replies can feel impersonal and frustrate users seeking real support. | Provide personalized support and timely responses to user queries to build trust and reliability. |
| Overly Staged Demos | Demos that look too perfect can set unrealistic expectations and lead to disappointment. | Offer realistic, practical demos that accurately represent the system's capabilities and limitations. |
| Constant Self-Promotion | Only talking about your ERP software can bore potential clients and reduce engagement. | Share case studies, user success stories, and industry insights to provide valuable content and build credibility. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are committed to improvement and value user input. |
| Ignoring Industry Trends | Being out of touch with current trends can make your ERP software seem outdated and less competitive. | Stay updated with industry trends and incorporate them creatively into your product development and marketing strategies. |
| Excessive Updates | Frequent updates can disrupt workflows and frustrate users. | Maintain a consistent but moderate update schedule, ensuring each update adds significant value and improves the user experience. |
| Complex Pricing Models | Pricing models that are hard to understand can deter potential clients and complicate the sales process. | Offer simple, transparent pricing models that are easy for clients to understand and evaluate. |
| Ignoring User Training | Not providing adequate training can lead to poor system adoption and underutilization. | Invest in comprehensive user training programs to ensure users are confident and proficient in using the system. |
Make your ERP software more profitable
We have studied the strategies of the best ERP software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your ERP software
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your ERP software could make more money!
Most ERP software developers don't know how to grow their business. Let us teach you the right strategies.
