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You're an ERP software provider. Imagine this: your clients are seamlessly managing their operations, all because you perfected your marketing strategy. Exciting, right?
We've seen many ERP software companies struggle with creating a comprehensive marketing strategy that truly works.
That's why we've developed a free marketing plan and strategy template, tailored to ERP software providers. This tool will guide you through the steps of building a powerful marketing plan, ensuring you reach your target audience and achieve your business goals.
Also, if you want to take your ERP software's marketing to the next level with proven tactics and strategies, check out our pack of marketing strategies and tactics for ERP software providers.
Read on to discover how to leverage this tool to enhance your ERP software's marketing efforts and drive more clients to your solutions.
Get the marketing planner tailored for ERP software
The best ERP software developers plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for an ERP software
We could easily list hundreds of marketing tactics for ERP software. However, we know you need actions that are practical and tailored to specific business needs.
Marketing strategies for an ERP software with a low budget
Great news, you can still attract new clients without breaking the bank on your ERP software.
We will outline here basic marketing strategies briefly for clarity and conciseness; if you need an action plan and tips to implement these strategies effectively and affordably, consult our marketing pack tailored for ERP software providers.
| Strategy for Your ERP Software | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Content Marketing | $0 - $200/month | Create and share informative blog posts, white papers, and case studies highlighting the benefits and features of your ERP software. Leverage free platforms like LinkedIn and Medium to distribute content. |
| Email Campaigns | $0 - $100/month | Utilize free or low-cost email marketing tools to send updates, product news, and personalized offers to leads and customers. Build your email list by offering free demos or downloadable resources in exchange for email addresses. |
| Referral Programs | $0 - $150/month | Encourage existing users to refer new customers by offering them a discount on their subscription or free additional features. This can be managed through simple referral tracking software. |
| Partnerships with Industry Influencers | $100 - $300 | Collaborate with industry experts and influencers for webinars and podcasts. Offer them a free version of your software for their honest review, which can boost credibility and reach. |
| Webinars and Online Workshops | $0 - $200 | Host free webinars and workshops to demonstrate the value of your ERP software. Use free tools like YouTube Live or Facebook Live to reach a broader audience. |
| Optimize Your Website for SEO | $0 - $200/month | Focus on organic SEO strategies by optimizing your website with relevant keywords, updating your blog regularly, and ensuring your site is mobile-friendly. |
| Engage with Tech Forums and Communities | $0 | Participate in forums and online communities related to ERP and business management. Share your expertise and subtly promote your software when appropriate. |
| Social Media Engagement | $0 - $100/month | Use platforms like Twitter, Facebook, and LinkedIn to share updates, industry news, and tips on using your software effectively. Engage with users' posts and answer queries to increase visibility. |
| Customer Testimonials and Case Studies | $0 - $100 | Collect and showcase testimonials and case studies from satisfied customers. Video testimonials can be powerful and can be produced at a low cost. |
| Local Business Networking | $0 - $100 | Attend local trade shows and networking events to connect with potential clients. Offer free trials or exclusive discounts to attendees. |
| Customer Support Excellence | $0 - $200/month | Provide exceptional customer support as a marketing tool. Happy customers are more likely to recommend your software to others. Use free tools to manage tickets and maintain high service levels. |
| DIY Instructional Videos | $0 - $50 | Create simple, instructional videos using a good smartphone camera to explain features and benefits of your ERP software. Share these videos on your website and social media channels. |
Copy the tactics of the best ERP software in the world!
There are ERP software that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your ERP software if you have limited time
Exciting news for businesses looking to streamline operations: you don’t have to compromise on efficiency due to a lack of time.
For a comprehensive action plan and tips to deploy these strategies swiftly and effectively, explore our specialized strategy pack for busy professionals keen on optimizing their ERP systems.
| Feature | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Automated Reporting | 2 hours | Set up automated reports for key metrics. Use templates and schedule regular updates to save time and ensure consistent data monitoring. |
| Real-Time Data Access | 1 hour | Utilize dashboards for real-time data access. Customize views to quickly assess business performance and make data-driven decisions. |
| Inventory Management Optimization | 30 minutes | Implement barcode scanning and RFID tags to streamline inventory tracking and reduce errors. Set up alerts for low stock levels. |
| Customer Relationship Management | 2 hours | Use CRM modules to automate customer communications and follow-ups. Segment customers for targeted marketing campaigns and loyalty programs. |
| Financial Consolidation Tools | 1 hour | Integrate financial consolidation tools to reduce manual entry and improve accuracy. Schedule regular check-ups to ensure financial compliance and health. |
| Collaboration Features | 2 hours | Enable collaboration tools within the ERP to enhance communication between departments. Use shared calendars and document management systems. |
| Customizable Alerts | 1 hour | Set up customizable alerts for critical events or milestones within the ERP system to stay proactive and minimize response times. |
| Workflow Automation | 2 hours | Automate repetitive tasks with workflow automation tools. Identify bottlenecks and optimize processes continuously. |
| Mobile Integration | 1 hour | Implement mobile solutions to access ERP data on the go. Ensure security measures are in place to protect sensitive information. |
| Training and Support | 3 hours | Invest time in training sessions to fully leverage ERP capabilities. Utilize vendor support for troubleshooting and updates. |
Marketing strategies for your ERP software focused on social media
For ERP software providers looking to leverage social media: you can significantly enhance your online presence and customer engagement with the right strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| Case Studies | Share detailed case studies showcasing how your ERP software has solved specific business problems for clients. | Include client testimonials, data-driven results, and infographics to make the case studies more compelling and shareable. | |
| Industry News and Insights | Post regular updates on industry trends, news, and insights relevant to ERP software and business management. | Use relevant hashtags, tag industry leaders, and engage in conversations to increase visibility and authority. | |
| Live Q&A Sessions | Host live video sessions where you answer questions about your ERP software, its features, and its benefits. | Promote the Q&A sessions in advance, interact with viewers during the session, and provide a call-to-action at the end. | |
| Client Success Stories | Share posts and stories highlighting successful implementations of your ERP software by various clients. | Feature client quotes, before-and-after scenarios, and tag the clients to boost engagement and credibility. | |
| Thought Leadership Articles | Publish articles on LinkedIn discussing best practices, trends, and innovations in ERP software and business management. | Encourage your team members to share these articles, engage with comments, and participate in relevant LinkedIn groups. | |
| Webinar Promotions | Promote upcoming webinars that delve into the features and benefits of your ERP software. | Use engaging visuals, countdowns, and retweet attendee feedback to create buzz and increase registrations. | |
| Customer Reviews and Ratings | Encourage satisfied clients to leave reviews and ratings on your Facebook page. | Respond to all reviews, both positive and negative, in a timely and professional manner to show that you value customer feedback. | |
| Behind-the-Scenes Content | Share short, engaging videos that offer a glimpse into your development process, introduce team members, or show how features are developed. | Encourage interaction by asking viewers to vote for their favorite feature or to suggest new functionalities. |
Make your ERP software more profitable
We have studied the strategies of the best ERP software in the world. All their tactics are explained in our pack!
Marketing strategies for an ERP software that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for ERP software providers looking to expand their client base.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Product Demos | $2,000 - $5,000 | Enhance videos with detailed walkthroughs that showcase your ERP software's features, benefits, and real-world applications. Distribute across multiple platforms and consider paid promotion to extend reach. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Partner with industry influencers who align with your brand values and have an engaged audience. Plan a series of posts for a broader campaign rather than one-off posts to maintain audience interest. |
| High-End Photography for Marketing Materials | $1,000 - $3,000 | Use these photos across all your marketing materials and social media. Refresh the photos periodically to reflect software updates and keep the content engaging. |
| Paid Social Media Advertising | $2,000 - $10,000 | Segment your target audience for more personalized ads, use A/B testing for ad creatives, and retarget visitors who have interacted with your website or social media. |
| Partnership with Industry Websites for Featured Listings | $1,000 - $5,000 | Negotiate better placement or featured spots during peak business times. Use data from these platforms to understand customer preferences and tailor your offerings. |
| Hosting High-Profile Webinars or Conferences | $10,000 - $50,000 | Collaborate with industry experts or thought leaders to create buzz. Ensure media coverage and engage with attendees through social media to amplify the event's reach. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Incorporate a blog with high-quality content about ERP solutions, industry trends, and case studies to improve SEO. Ensure the site is mobile-friendly and includes a demo request system. |
Innovative and creative marketing strategies for your ERP software
For ERP software providers looking to differentiate themselves in a competitive market, adopting innovative, creative, and unique marketing strategies can be a game-changer.
| Tactic | Description |
|---|---|
| Interactive Product Demos | Develop interactive product demos that allow potential clients to explore the software's features in a hands-on manner. Use augmented reality (AR) or virtual reality (VR) to create immersive experiences that showcase the software's capabilities in real-world scenarios. |
| Webinar Series | Host a series of webinars led by industry experts and software developers. These sessions can cover various topics such as best practices, case studies, and new feature rollouts. Offering live Q&A sessions can also help build trust and engagement with potential clients. |
| Collaborative Case Studies | Partner with existing clients to create detailed case studies that highlight the software's impact on their business. These case studies can be shared on your website, social media, and during sales pitches to provide tangible proof of the software's effectiveness. |
| Pop-Up Experience Centers | Set up temporary experience centers in key business districts or trade shows where potential clients can interact with the software in a controlled environment. These centers can offer live demonstrations, one-on-one consultations, and networking opportunities. |
| Gamified Training Modules | Introduce gamified training modules that make learning the software fun and engaging. These modules can include quizzes, challenges, and rewards, helping users to quickly become proficient while enjoying the process. |
| Roadshow Events | Organize roadshow events that travel to different cities, offering live demonstrations, workshops, and networking opportunities. Use social media to announce locations and create a reward system for attendees who participate in multiple events. |
| Interactive Social Media Campaigns | Launch social media campaigns that encourage users to share their experiences with the software, participate in challenges, or engage in photo contests. Offer incentives such as discounts or free consultations for the best entries. |
| QR Code Integration | Use QR codes in marketing materials that lead to exclusive content such as video tutorials, client testimonials, or special offers. This can provide a seamless way for potential clients to learn more about the software and its benefits. |
| Themed Webinars | Host themed webinars that focus on specific industries, business challenges, or software features. These webinars can include guest speakers, interactive polls, and live demonstrations, making them more engaging and relevant to the audience. |
| Client Scavenger Hunts | Organize a scavenger hunt that takes participants through various features of the software, with clues related to its functionalities and benefits. Participants can win prizes ranging from discounts to exclusive training sessions, making the learning process fun and interactive. |
Your ERP software could make more money!
Most ERP software developers don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your ERP software?
Looking to boost your ERP software sales? Then, having a strong marketing strategy for your ERP business is crucial, and it's far from just a collection of fancy words or vague concepts.
Essentially, a marketing strategy is your game plan for reaching potential clients and turning them into loyal customers. The goal is to create visibility for your ERP software, differentiate it from competitors, and make businesses choose your solution.
When we surveyed them, many ERP software providers asked us whether it was really necessary for them to have a marketing strategy.
Yes - it's necessary.
In a market where businesses have countless options for ERP solutions, standing out matters. Without a marketing strategy, your ERP software might remain the best-kept secret in the industry, which isn't ideal for business. Marketing helps to put your ERP solution on the map, attract new clients, and keep existing ones engaged.
You don’t need to spend countless hours or hire a marketing expert
Now, you might say that you have never studied marketing before. That’s ok.
You don’t need to dive into complex marketing theories. Also, you don’t need to hire a “marketing specialist”. While having professional help can be advantageous, it's not strictly necessary, especially when starting out or operating with a tight budget.
Many aspects of marketing, particularly in the digital age, can be managed effectively with some research, creativity, and dedication.
Platforms like LinkedIn, industry forums, and webinars are powerful tools for engaging directly with your target audience, showcasing your software's features, sharing client testimonials, and running promotions.
However, one of the most common difficulties you might face when diving into marketing or social media, as an ERP software provider, is feeling overwhelmed by the sheer volume of platforms and tools available, each with its own best practices and algorithms.
It can be challenging to know where to start, what content to create, and how to effectively engage with your audience amidst running a busy software business.
We are very well aware of these hurdles. That is why we have created a strategy pack for ERP software providers. It's packed with all the essentials you need to know, simplified for easy understanding and immediate action. Go through it and you can start gaining new clients every week.
You don’t need a big budget
Now, you might want to ask how much ERP software companies typically spend on marketing. Actually, it varies widely depending on the size, target market, and ambition of the company.
From what we have seen in the ERP software companies we have studied, we suggest allocating around 5-10% of your total revenue towards marketing.
For smaller, independent ERP providers, the budget might be on the lower end, possibly a few thousand dollars a month, focusing on cost-effective strategies like social media, content marketing, and industry events. On the other hand, larger or more established ERP companies might invest significantly more in extensive campaigns, professional video demos, and targeted online ads.
There are also some marketing tactics for ERP software providers with a low budget. Try to make your software popular online, get your clients to leave good reviews, use industry news to your advantage, and be a part of your community through webinars or partnerships.
Being creative and real matters more than spending a lot of money. Show behind-the-scenes of your development process, talk about your team, or demonstrate how your software solves real business problems. These things don't cost much and are often effective. Need some inspiration? We have prepared a list of content ideas for social media, tailored to ERP software providers, it’s all yours!
Copy the tactics of the best ERP software in the world!
There are ERP software that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your ERP software?
As an ERP software provider, understanding where to direct your marketing efforts is essential for attracting the right clients and expanding your business.
Don’t try to appeal to every business, it’s too costly
Firstly, it's important to recognize that each ERP system has its unique features, functionalities, and industry-specific solutions that cater to particular business segments. This specificity is why targeting the right businesses for your ERP software is crucial.
When we analyzed the ERP software market and developed our targeted marketing strategy pack, we noticed many providers wasting resources on ineffective strategies because their targeting was misaligned.
Imagine using a scattergun approach in your marketing efforts, hoping to attract any business that might need ERP software. Now, compare that to a targeted approach, using strategies designed to attract businesses that specifically need the unique solutions your software offers. In marketing, the latter ensures that your efforts and resources are spent on attracting businesses that are more likely to benefit from and invest in your software, rather than a broad audience that may not truly need or understand your product’s unique value.
For instance, an ERP system designed for manufacturing businesses using broad online ads might fail to reach its ideal clientele, who require specific features like supply chain management or production scheduling.
Similarly, an ERP provider focusing on high-cost broad media campaigns might see little return if their ideal customers are niche industries or small businesses looking for cost-effective solutions.
These mismatches between marketing strategies and target business segments can lead to ineffective marketing and financial waste.
Don’t follow generic advice: your ERP software isn’t a one-size-fits-all solution
Moreover, general marketing tactics, while foundational, often fall short when applied to ERP software without customization. Context matters significantly. A strategy effective for consumer goods or simple SaaS products might not resonate with the specific needs of businesses looking for ERP solutions.
Each business sector has different needs, operates under different regulations, and most importantly, uses technology in unique ways.
For example, while a retail business might focus on inventory management and customer experience, a manufacturing business needs robust production planning and quality control modules in an ERP system. These are distinct requirements that require tailored marketing approaches.
That’s why we developed a marketing strategy pack specifically for ERP software providers.
Use common sense when deciding
So, what works for ERP software marketing? It’s all about demonstrating and communicating the specific efficiencies and improvements your software can bring to a business.
Digital platforms are a powerful tool in this regard, allowing you to showcase your software’s features, integrations, and the overall impact on business processes through detailed posts, videos, and case studies.
Engaging with your audience online by responding to queries, sharing client testimonials, and highlighting case studies can add a credibility layer that many businesses appreciate.
Remember, it’s not just about posting regularly, but posting content that reflects the needs and interests of your target business demographic.
Partnerships with industry influencers, business consultants, and even other software providers can also yield significant results. Such collaborations allow you to tap into existing networks and audiences that trust and value the expertise of the influencers they follow.
Finally, ensure that your potential clients can find you easily online. You need to be visible where businesses are searching for solutions. We will assist you - here is an SEO checklist tailored to ERP software providers. It’s all yours!
Where to get the best marketing strategies for your ERP software?
We understand that diving into marketing for your ERP software might seem like stepping into a whole new world, especially when you're already managing complex business processes.
Maybe the whole concept of marketing feels a bit alien to you, with all its fancy terms and strategies. Or perhaps you're worried about the cost and time it could eat up, considering how tight things are already.
And we totally understand if you've thought, "Hey, my software's great, shouldn't that be enough?" It's common to feel that way, especially when you're focused on developing and maintaining your ERP system, and maybe you've even been burned by marketing efforts in the past that didn't pan out.
Here's the thing: we've put together something special with you in mind - a strategy pack crafted specifically for ERP software providers.
This pack is all about making marketing straightforward and manageable. We've simplified the jargon and broken down the marketing process into clear, easy steps. Worried about time and money? We've got you covered with strategies that won't break the bank or require hours you don't have. These tools are designed to fit right into the busy schedule of an ERP software provider, focusing on practical, impactful actions.
Plus, we've included tips on navigating the digital world at your own pace, ensuring you won't feel left behind. Our goal is to help you see marketing not as a daunting task but as a manageable part of your business that can actually be fun and definitely rewarding.
Some ERP software make 5x more profit than you!
We have studied the strategies of the best ERP software in the world. Replicate them now!
