ERP Software Marketing Budget Estimator

If you develop ERP software, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions to receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful!

Good news for you, we have a lot of marketing resources for ERP software developers

1. What is your primary market?

Niche or specialized market Mainstream, highly competitive market

Targeting a mainstream market may require more aggressive marketing to stand out.

2. Do you offer an interactive online demo or free trial?

No Yes

An online demo or trial platform often requires regular updates, SEO efforts, and digital advertising.

3. What type of marketing content do you plan to prioritize?

Product demo videos Customer case studies Webinars & live demos Industry whitepapers Promotional offers

More elaborate content such as demo videos or webinars usually demands higher production budgets.

4. On how many social networks do you plan to actively post?

2

Platforms like LinkedIn, Twitter, Facebook, and YouTube are key channels for ERP software promotion.

5. Do you plan to hire a dedicated digital marketing manager?

Yes No

A dedicated manager can streamline your campaigns but will add to your fixed monthly expenses.

6. What is your ERP software’s positioning?

Premium / enterprise-grade Mid-tier / scalable Budget / cost-effective Specialized / industry-specific

Premium solutions often require more polished branding and higher marketing spend compared to cost-effective alternatives.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on LinkedIn Ads, Google Ads, and other digital channels.

8. Do you target large-scale enterprise clients (B2B)?

No Yes

Targeting large enterprises often entails additional outreach, networking, and specialized campaigns.

9. How frequently do you launch marketing campaigns or product promotions?

Occasionally Regularly

Regular campaigns may boost lead generation but require a consistent marketing spend.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Collaborations with industry experts can increase credibility and reach but involve additional costs.

11. What is your approximate monthly revenue? ($) Many software companies budget around 8%–12% of revenue for marketing. We’ll start with an 8% baseline and adjust based on your inputs.

12. Have you checked our marketing pack for ERP software developers?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, and avoid costly mistakes—ensuring you invest only in profitable strategies.

Calculate My Budget