![ERP Software: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_979601fe-8641-49d9-9694-35ed6ae77caa.png?v=1715867399&width=1100)
SEO isn't just for tech giants and e-commerce platforms—it's a powerful tool that the best ERP software providers use strategically to attract business clients.
We understand you're busy managing your business and the thought of optimizing your website might feel like an additional burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and attract more potential clients to your ERP software solutions.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our comprehensive guide to marketing tactics and strategies for ERP software providers.
Get the SEO checklist made for ERP software developers
The best ERP software rank first on Google. Here is a free tool to to get you started.
What is SEO for ERP software exactly?
Simply put, SEO is all about making your ERP software’s website more attractive to search engines like Google.
When someone searches for "best ERP software for small businesses" or "top ERP solutions for manufacturing," SEO helps your software show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and consider your ERP solution.
Why is SEO Important for ERP Software?
SEO is incredibly important for ERP software providers, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your ERP software online, especially when they're looking for business solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best ERP for retail" and finding your software right at the top!
- Attracting More Targeted Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Targeted SEO helps ensure that when a business owner searches for ERP solutions, your software pops up. This means more qualified leads and potential clients.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your ERP software:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if your software excels in inventory management, make sure you use phrases like "best ERP for inventory management" or "inventory management ERP" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your ERP software. Share your features, case studies, client testimonials, and updates about your software and team.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover [Your ERP Software Name], the top-rated ERP solution for small and medium-sized businesses."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, tech news sites, or business solution directories.
- Social Media:
Being active on social media with your ERP software’s page can drive traffic to your site and improve your online presence. Share your latest features, client success stories, and industry insights to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially business owners looking for efficient solutions!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for software solutions on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online demo or contact form.
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Which keywords should you target for your ERP software?
ERP software providers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of ERP solutions you offer. This increases the chances that businesses will find and choose your software.
For example, if you specialize in cloud-based ERP solutions, targeting keywords like "best cloud ERP software" or "cloud ERP solutions near me" helps attract businesses searching for those terms. This makes it easier for companies interested in cloud-based ERP to find your software online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for ERP software providers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best ERP software for [Industry] | High | Optimize your website with detailed case studies, gather client testimonials, list on software review sites, and use industry-specific SEO strategies. |
| Where to find ERP solutions for [Business Type] | Medium | Create blog posts or pages on your website highlighting your best features, use keywords naturally in content, and engage with industry influencers. |
| ERP software with good user interface | Medium | Use screenshots and videos of your software's interface, gather positive user reviews, and ensure your Google My Business profile is complete. |
| Best ERP for [Business Size] in [Your City] | Medium | Feature specific business sizes prominently on your website (e.g., small business, enterprise), use local SEO tactics, and promote case studies on social media. |
| [Your ERP Type] software in [Your City] | High | Highlight unique aspects of your ERP solution, create SEO-friendly content about your features, and engage with the local business community online. |
| Top-rated ERP software near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable ERP software in [Your City] | Low | Highlight affordable pricing plans and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find ERP solutions near me | Medium | Use local SEO strategies, create content around popular features, and ensure your website is optimized for mobile users searching nearby. |
| Popular ERP software in [Your City] | Medium | Use social media to share popular features, engage with local business influencers, and gather client testimonials to build credibility. |
| Best ERP software for small businesses in [Your City] | Low | Create small business-friendly content, highlight features for small businesses on your website, and host webinars to generate interest. |
What really matters when you do SEO for an ERP software
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Improve Your ERP Software's Visibility |
|---|---|
| Optimize Your Website for Search Engines | Ensures your ERP software appears in relevant search results, providing essential information (features, benefits, pricing) and collecting reviews to build trust. |
| Gather and Respond to User Reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more businesses to consider your software. |
| Create High-Quality Content with Targeted Keywords | Helps your website rank higher in search results for relevant queries, attracting businesses looking for specific ERP solutions. |
| Optimize for Local SEO | Ensures your ERP software shows up in local searches (e.g., "ERP software providers near me"), driving traffic from nearby potential clients. |
| Ensure Website is Mobile-Friendly | Most users search for software solutions on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use High-Quality Images and Videos | Attractive visuals and informative videos can significantly influence potential clients by showcasing your software's features and user interface. |
| Include Detailed Product Descriptions with Keywords | Allows search engines to index your product pages, helping you appear in searches for specific ERP features, and makes it easy for customers to understand what you offer. |
| List Your Software on Industry Directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for businesses to find you. |
| Engage with Industry Influencers and Bloggers | Generates buzz and word-of-mouth, reaching a wider audience and attracting businesses that trust these industry voices. |
| Promote Webinars and Special Offers | Creates a sense of urgency and excitement, encouraging potential clients to explore your ERP software for unique solutions. |
| Utilize Social Media to Share Updates and Engage with Clients | Builds a community around your software, keeps clients informed about new features, and drives traffic to your website. |
| Ensure Accurate and Consistent NAP (Name, Address, Phone) Information Across All Platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer Online Demos and Free Trials | Makes it convenient for potential clients to experience your software, leading to increased interest and sales. |
| Create Blog Posts About ERP Solutions and Industry Trends | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your ERP software unique. |
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What is always useless when you do SEO for an ERP software
We have studied a lot of businesses when we built our ERP software and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your ERP software. |
| Keyword stuffing in feature descriptions | Overusing keywords in feature descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-technology related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like besterpsoftware.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for demo or tutorial pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for ERP solutions on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your ERP software's SEO efforts. |
| Ignoring structured data for features | Structured data helps search engines understand your features better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your feature list regularly | Outdated feature information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos or graphics that accurately represent your software. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your ERP software's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your ERP software?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing your ERP software, overseeing system integrations, ensuring data accuracy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—optimizing your ERP software. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more businesses finding your ERP solution online, and ultimately, more clients adopting your software.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your ERP software’s website much more visible in strategy pack for ERP providers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your ERP software and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your ERP software more profitable
We have studied the strategies of the best ERP software in the world. All their tactics are explained in our pack!
Useful tools ERP software developers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your ERP software's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your ERP software appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your ERP software, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your ERP software's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your ERP software website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Capterra | Collects customer reviews and ratings, which improve your ERP software's online reputation and visibility in search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your ERP software improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your ERP software's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your ERP software's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your ERP software's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your ERP software, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your ERP software's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best ERP software developers
We understand why many business owners might shy away from SEO and marketing.
Managing a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "marketing pack" specifically for business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your business thrive without adding extra stress to your already busy life.
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