![Pet Boarding Service: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-5_a8a5a80c-ef4a-4e82-9903-a125937099d1.png?v=1715867417&width=1100)
SEO isn't just for tech giants and online stores—it's a powerful tool that the best kennels and pet boarding services use strategically to attract pet owners.
We understand that you're busy running your pet boarding service, and the thought of optimizing your website might feel like an added burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more pet owners to your facility.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for kennel and pet boarding services.
Get the SEO checklist made for pet service providers
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What is SEO for pet services exactly?
Simply put, SEO is all about making your kennel & pet boarding service’s website more attractive to search engines like Google.
When someone searches for "best pet boarding in [Your Town]" or "trusted kennel services," SEO helps your business show up in the results. The goal is to get your website higher up on the search results page so more pet owners can find and choose your services.
Why is SEO Important for Kennels & Pet Boarding Services?
SEO is incredibly important for kennels and pet boarding services, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your pet boarding services online, especially when they're looking for a safe place for their pets.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best dog kennel near me" and finding your service right at the top!
- Attracting More Local Customers:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for pet boarding, your service pops up. This means more local pet owners trusting you with their furry friends.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your kennel & pet boarding service:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer luxury pet boarding, make sure you use phrases like "luxury pet boarding" or "premium kennel services" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share details about your facilities, care routines, special services, and testimonials from happy pet owners.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Trust [Your Kennel Name] for top-rated pet boarding services in [Your Town]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from pet bloggers, local news sites, or community event pages.
- Social Media:
Being active on social media with your business’s page can drive traffic to your site and improve your online presence. Share photos of happy pets, customer reviews, and special promotions to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially pet owners looking for immediate information about your services.
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for pet services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online booking or inquiry system.
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Which keywords should you target for your kennel and pet boarding service?
Pet boarding service owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of pet care or boarding services you offer. This increases the chances that people will find and choose your kennel for their pets.
For example, if you specialize in luxury pet boarding, targeting keywords like "best luxury pet boarding" or "pet boarding near me" helps attract clients searching for those terms. This makes it easier for pet owners interested in premium boarding services to find your kennel online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for pet boarding services.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best pet boarding in [Your City] | High | Optimize your website with high-quality images of your facilities, gather customer reviews, list on local directories, and use local SEO strategies. |
| Where to board my pet | Medium | Create blog posts or pages on your website highlighting your services, use keywords naturally in content, and engage with local pet bloggers. |
| Pet boarding with good reviews near me | Medium | Use beautiful imagery of your boarding facilities, gather positive customer reviews, and ensure your Google My Business profile is complete. |
| Best place for pet daycare in [Your City] | Medium | Feature specific services prominently on your website (e.g., daycare, overnight boarding), use local SEO tactics, and promote specials on social media. |
| [Your Service Type] pet boarding in [Your City] | High | Highlight unique aspects of your services, create SEO-friendly content about your offerings, and engage with the local community online. |
| Top-rated pet boarding near me | High | Encourage satisfied customers to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable pet boarding in [Your City] | Low | Highlight affordable options and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find pet boarding near me | Medium | Use local SEO strategies, create content around popular services, and ensure your website is optimized for mobile users searching nearby. |
| Popular pet boarding in [Your City] | Medium | Use social media to share popular services, engage with local influencers, and gather customer testimonials to build credibility. |
| Best pet boarding for families in [Your City] | Low | Create family-friendly content, highlight amenities for families on your website, and host family-themed events to generate buzz. |
What really matters when you do SEO for a kennel & pet boarding service
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For kennel and pet boarding service owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Customers |
|---|---|
| Optimize Google My Business profile | Ensures your kennel appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value customer feedback, encouraging more pet owners to choose your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting pet owners looking for specific boarding or daycare services. |
| Optimize for local SEO | Ensures your kennel shows up in local searches (e.g., "pet boarding near me"), driving foot traffic from nearby potential customers. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and bookings. |
| Use high-quality images of facilities and happy pets | Attractive photos entice potential customers, showcasing your clean, safe environment and happy pets, which can significantly influence their decision to choose your services. |
| Include a detailed list of services with keywords | Allows search engines to index your services, helping you appear in searches for specific needs, and makes it easy for customers to see what you offer. |
| List your kennel on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for customers to find you. |
| Engage with local pet bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting customers who trust these local voices. |
| Promote special events and offers | Creates a sense of urgency and excitement, encouraging potential customers to choose your kennel for unique experiences or discounts. |
| Utilize social media to share updates and engage with customers | Builds a community around your kennel, keeps customers informed about new services, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online booking and reservations | Makes it convenient for customers to plan their pet's stay, leading to increased bookings and customer satisfaction. |
| Create blog posts about pet care and boarding experiences | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your kennel unique. |
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What is always useless when you do SEO for a kennel & pet boarding service
We have studied a lot of kennels and pet boarding services when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your kennel or pet boarding service. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-pet related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestpetboarding.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same services | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for booking or service pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for pet services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your kennel's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service information regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual facilities and pets. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your kennel's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your kennel and pet boarding service?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your kennel & pet boarding service, managing staff, keeping pets and their owners happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—caring for pets and running your business. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your kennel & pet boarding service online, and ultimately, more pets being boarded at your facility.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your kennel’s website much more visible in strategy pack for pet boarding services.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your kennel and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your kennel and pet boarding service more profitable
We have studied the strategies of the best pet services in the world. All their tactics are explained in our pack!
Useful tools pet service providers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your kennel & pet boarding service's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your kennel & pet boarding service appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your pet boarding service, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your kennel's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your pet boarding website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your kennel's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your pet boarding service improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your kennel's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your pet boarding service's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your kennel's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to pet boarding, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your pet boarding website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best pet service providers
We understand why many pet boarding and kennel owners might shy away from SEO and marketing.
Managing a kennel is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your kennel rather than dive into something that seems complicated and uncertain. No need to deteriorate your kennel’s budget here.
That's why we've created a "marketing pack" specifically for kennel and pet boarding service owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your kennel without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small kennels, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your kennel thrive without adding extra stress to your already busy life.
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