![Pet Boarding Service: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_edcdce50-f547-4b78-843e-f21e771efa8c.png?v=1715865608&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best kennels and pet boarding services use strategically to attract pet owners.
We know you're busy running your kennel and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new furry guests to your facility.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for kennel owners.
Get the content idea list made for pet service providers
A lot of pet services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a kennel & pet boarding service
We have studied dozens of kennels and pet boarding services’ social media accounts when building strategy pack for kennels & pet boarding services - here is what seems to always work.
| Content Type | Why It Works to Get New Customers for Your Kennel & Pet Boarding Service |
|---|---|
| High-Quality Pet Photos | Visually appealing images of happy pets can make potential customers feel confident about leaving their pets in your care. |
| Behind-the-Scenes Videos | Showcasing the facilities, staff, and daily routines builds trust and creates a connection with the audience. |
| Customer Testimonials | Positive reviews and testimonials from real pet owners provide social proof and encourage others to use your services. |
| Specials and Promotions | Announcing limited-time offers, discounts, and package deals can attract new customers looking for value. |
| User-Generated Content | Sharing content created by pet owners (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local pet stores or veterinarians can introduce your service to a broader, local audience. |
| Event Announcements | Promoting upcoming events, pet meetups, or training sessions can attract new visitors interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal activities or holiday-themed pet care can attract customers looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to use your services. |
| Pet Care Tips | Sharing tips on pet care can engage pet owners and position your service as an expert in the field. |
| Daily Updates | Regularly updating followers with daily activities and pet highlights keeps your service top-of-mind and encourages spontaneous bookings. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Pet Training Tips | Sharing training tips and tricks can engage followers who are pet enthusiasts and looking to improve their pet's behavior. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly products appeals to environmentally conscious pet owners. |
| Customer Spotlights | Featuring regular customers and their pets creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into customers. |
Some pet services make 5x more profit than you!
We have studied the strategies of the best pet services in the world. Replicate them now!
How can pet service providers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your pets are essential.
People connect with their eyes first. Make sure the lighting is good, the pets look happy and healthy, and the environment is clean and inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Pet owners appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your kennel. Behind-the-scenes photos, staff stories, and pet shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your kennel’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your kennel, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for kennel owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your kennel. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for pet services on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for kennels and pet boarding services, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your kennel or pet boarding service.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Pet Photos | Use natural light by taking photos of pets near windows during the day. Enhance photos with free apps like Snapseed or VSCO. |
| Customer Testimonials | Ask satisfied pet owners to leave a quick video testimonial on their phone. Offer a small discount on their next booking as a thank-you. |
| User-Generated Content | Encourage pet owners to share photos of their pets at your facility by offering a monthly raffle for those who tag your kennel on Instagram. |
| DIY Pet Care Videos | Film short, simple pet care tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routines or introduce the team during slow hours. |
| Daily Activity Posts | Design simple, eye-catching graphics for daily activities using free tools like Canva. Include a brief description and a cute photo of the pets. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the kennel. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their pets' favorite activities or suggestions for new services. |
| Local Event Promotions | Collaborate with local pet events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Customer Spotlights | Highlight loyal customers and their pets. Take a quick photo and share a short story about their experience at your kennel. |
| Pet Playtime Photos | Create attractive play areas using inexpensive items like toys and props from dollar stores. Capture the pets having fun. |
| Sustainability Tips | Share eco-friendly practices such as using biodegradable waste bags or eco-friendly cleaning products. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the daily prep work, such as setting up play areas or preparing meals. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free day of boarding. Use prizes that are cost-effective like a free grooming session. |
| Seasonal Activity Posts | Highlight seasonal activities and events using natural light and your smartphone camera. Share the story behind the activity to add interest. |
Copy the tactics of the best pet services in the world!
There are pet services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for pet services
Investing in high-quality social media content for your kennel & pet boarding service can be a game-changer. Many other facilities might not put in the effort, giving you a unique opportunity to stand out, capture pet owners' attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Customers |
|---|---|
| Live Pet Cams | Offering live streaming of your pet boarding areas can provide peace of mind to pet owners, showing them how well their pets are cared for and encouraging them to choose your services. |
| Virtual Facility Tours | Providing virtual 360° tours of your kennel, including play areas and sleeping quarters, can give potential clients a behind-the-scenes look and build trust in your facility. |
| Pet Training Webinars | Hosting live or recorded webinars on pet training and care can create a sense of community and attract a wider audience, positioning your business as an expert in pet care. |
| Exclusive Pet Care Packages | Offering limited-time or seasonal pet care packages can generate excitement and urgency, attracting new and repeat customers looking for special services for their pets. |
| Pet Owner Testimonials | Sharing video testimonials from satisfied pet owners can create a powerful word-of-mouth effect, encouraging others to trust your services. |
| Interactive Pet Profiles | Creating interactive profiles for pets staying at your facility, including photos and updates, can engage pet owners and make them feel more connected to their pets' experience. |
| Themed Pet Events | Hosting themed events, such as a pet costume contest or a doggy spa day, can provide a unique and fun experience, attracting pet owners looking for special activities for their pets. |
| Pet Care Challenges | Organizing pet care challenges (e.g., best trick contest) can create viral moments, attracting competitive pet owners and spectators. |
| Collaborative Community Events | Partnering with local pet stores or veterinarians to host community events can introduce your services to new audiences and create a buzz in the pet owner community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the pets you care for, the staff's passion for animals, or the history of your facility can create an emotional connection with pet owners. |
| Interactive Pet Care Tips | Allowing pet owners to vote on topics for pet care tips via social media polls can make them feel involved and eager to learn from the content they helped choose. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable pet products or green facility practices, can attract environmentally conscious pet owners and media attention. |
| Mobile Pet Grooming | Operating a mobile pet grooming service in different locations or at local events can expand your reach and attract new customers who may use your boarding services later. |
| Pet Care Subscription Service | Offering a subscription service where pet owners receive monthly pet care tips, products, and updates can create a loyal customer base. |
| Immersive Pet Care Workshops | Hosting workshops where pet owners can learn advanced pet care techniques from your staff can attract pet enthusiasts and create a sense of exclusivity. |
| Flash Mob Pet Playdates | Organizing flash mob pet playdates in unexpected locations can create viral content and attract adventurous pet owners looking for unique experiences. |
Content that never works well for pet services on social media
Don't waste your time and resources on these ideas. We've seen many kennel and pet boarding service owners make these mistakes, and they won't help you stand out from the crowd or bring in new clients for your business.
| Content Type | Why It Never Works for Kennels & Pet Boarding | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the kennel appear unoriginal or untrustworthy. | Use real photos of your facilities, staff, and the pets in your care to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like behind-the-scenes stories, pet care tips, and customer testimonials to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with pets or your services confuses followers and dilutes your brand. | Keep your content focused on pet care, your facilities, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your kennel's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your services positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on pets, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate customers looking for genuine interaction. | Respond personally to comments and messages to show that you care about your customers and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local pet businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential customers. | Address negative feedback calmly and constructively, showing that you are willing to improve and value customer input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your kennel seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate customers and deter participation. | Offer simple, clear, and straightforward promotions that are easy for customers to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your kennel. |
Make your kennel and pet boarding service more profitable
We have studied the strategies of the best pet services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your kennel and pet boarding service
We understand that as a kennel & pet boarding service owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a kennel & pet boarding service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for kennel & pet boarding service owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your kennel & pet boarding service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small pet care businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your kennel & pet boarding service's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your kennel and pet boarding service could make more money!
Most pet service providers don't know how to grow their business. Let us teach you the right strategies.
