Kennel & Pet Boarding Service Marketing Budget Estimator

If you run a kennel or pet boarding service, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or underinvesting. To help you make informed decisions, we’ve created this free tool. Answer a few simple questions and receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for pet service providers

1. What is your kennel & pet boarding service’s location type?

Suburban/Small Town Major Urban Area

Urban areas usually require a more aggressive marketing approach to capture the attention of busy pet owners.

2. Do you have an online booking system on your website?

No Yes

An online booking system improves customer experience but may require ongoing maintenance and digital advertising.

3. What type of content do you plan to prioritize?

High-quality pet care videos Customer testimonials Behind-the-scenes facility tours Pet care tips & demonstrations Promotional offers for pet services

More complex content (like professional videos or in-depth tours) usually requires higher production budgets.

4. On how many social networks do you want to post?

2

Popular platforms for pet service providers include Facebook, Instagram, TikTok, and sometimes YouTube. More networks mean more engagement—and more work.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy pet boarding service leaves little time for marketing. A dedicated manager can ensure a consistent online presence.

6. What is your service’s positioning?

Premium / Luxury (boutique, high-quality care) Mid-range (quality with fair prices) Budget-friendly Boutique / Specialized

Premium services often need more polished branding, whereas budget-friendly providers may spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, and similar platforms.

8. Do you partner with local pet stores, veterinary clinics, or other businesses (B2B)?

No Yes

B2B marketing can involve additional outreach and partnership efforts, sometimes including trade events or specialized ads.

9. How frequently do you run promotions or limited-time offers?

Occasionally Regularly

Frequent promotions, like seasonal discounts or package deals, often require extra advertising spend.

10. Do you plan to collaborate with local pet influencers or pet care experts?

No Yes

Collaborations with pet influencers or care experts can boost your visibility but typically require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 6% of their revenue for marketing. We'll start with that baseline and adjust based on your inputs.

12. Have you checked our marketing pack for kennel & pet boarding service providers?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid common mistakes, and invest in strategies that attract pet owners.

Calculate My Budget