![Business Coach: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-5_0b9af472-e601-4775-bf56-81c4e92163c9.png?v=1715867257&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the most successful business coaches use strategically to attract clients.
We understand that you're busy guiding your clients and the thought of optimizing your online presence might feel like an additional burden.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your coaching practice.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check out our pack of marketing tactics and strategies for business coaches.
Get the SEO checklist made for business coaches
The best business coaches rank first on Google. Here is a free tool to to get you started.
What is SEO for business coaches exactly?
Simply put, SEO is all about making your business coaching website more attractive to search engines like Google.
When someone searches for "best business coach in [Your City]" or "leadership coaching services," SEO helps your coaching practice show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and engage with your services.
Why is SEO Important for Business Coaches?
SEO is incredibly important for business coaches, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your coaching services online, especially when they're looking for professional guidance.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and stand out from the competition. Imagine someone searching for "executive coaching near me" and finding your services right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for business coaching, your practice pops up. This means more local clients and more opportunities to make a difference.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your business coaching practice:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer leadership coaching, make sure you use phrases like "top leadership coach" or "executive coaching services" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your coaching services. Share your coaching programs, client success stories, upcoming workshops, and insights on business growth and leadership.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Transform your business with [Your Name], the leading business coach in [Your City]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from business blogs, industry publications, or professional networks.
- Social Media:
Being active on social media with your coaching practice’s page can drive traffic to your site and improve your online presence. Share your latest coaching tips, client testimonials, and upcoming events to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for your coaching services!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for business coaches on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online booking or payment system.
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Which keywords should you target for your business coaching business?
Business coaches, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of coaching or business development services you offer. This increases the chances that people will find and engage with your coaching services.
For example, if you specialize in leadership coaching, targeting keywords like "best leadership coach" or "leadership coaching near me" helps attract clients searching for those terms. This makes it easier for professionals seeking leadership development to find your services online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for business coaches.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best business coach in [Your City] | High | Optimize your website with high-quality testimonials, gather client reviews, list on local directories, and use local SEO strategies. |
| Where to find a business coach | Medium | Create blog posts or pages on your website highlighting your coaching services, use keywords naturally in content, and engage with local business communities. |
| Business coaching services near me | Medium | Use professional imagery of your coaching sessions, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best leadership coach in [Your City] | Medium | Feature specific coaching services prominently on your website (e.g., leadership, executive), use local SEO tactics, and promote success stories on social media. |
| [Your Specialty] coach in [Your City] | High | Highlight unique aspects of your coaching approach, create SEO-friendly content about your services, and engage with the local business community online. |
| Top-rated business coach near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable business coaching in [Your City] | Low | Highlight affordable packages and special offers on your website, use keywords related to value, and promote deals on social media. |
| Where to find leadership coaching near me | Medium | Use local SEO strategies, create content around popular coaching topics, and ensure your website is optimized for mobile users searching nearby. |
| Popular business coach in [Your City] | Medium | Use social media to share client success stories, engage with local influencers, and gather client testimonials to build credibility. |
| Best business coach for startups in [Your City] | Low | Create startup-focused content, highlight services for new businesses on your website, and host startup-themed events to generate buzz. |
What really matters when you do SEO for a business coach
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners, like you, this means it's crucial to focus on the right strategies to maximise impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Grow Your Business |
|---|---|
| Optimize LinkedIn Profile | Ensures your business coaching services appear in relevant searches, provides essential information (services, testimonials), and builds professional credibility. |
| Gather and respond to client testimonials | Positive testimonials build trust and credibility. Responding to feedback shows you value your clients' experiences, encouraging more business owners to seek your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting business owners looking for specific coaching services or expertise. |
| Optimize for local SEO | Ensures your coaching services show up in local searches (e.g., "business coach near me"), driving inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of coaching sessions and events | Attractive photos entice potential clients, showcasing your professional environment and the value of your coaching sessions. |
| Include detailed service descriptions with keywords | Allows search engines to index your services, helping you appear in searches for specific coaching needs, and makes it easy for clients to understand what you offer. |
| List your services on business directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with industry influencers and thought leaders | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices. |
| Promote webinars and workshops | Creates a sense of urgency and excitement, encouraging potential clients to engage with your services for unique learning experiences. |
| Utilize social media to share insights and engage with clients | Builds a community around your coaching practice, keeps clients informed about new offerings, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online booking for coaching sessions | Makes it convenient for clients to schedule sessions, leading to increased bookings and client satisfaction. |
| Create blog posts about business strategies and success stories | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your coaching unique. |
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What is always useless when you do SEO for a business coach
We have studied a lot of businesses when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your business coaching services. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-business related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestbusinesscoach.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same service offerings | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for service or booking pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for business coaches on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your business coaching SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual coaching sessions and events. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your business coaching SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your business coaching business?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your coaching business, managing clients, developing new programs, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—coaching your clients. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your coaching services online, and ultimately, more clients seeking your expertise.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your coaching business’s website much more visible in strategy pack for business coaches.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your coaching business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your business coaching business more profitable
We have studied the strategies of the best business coaches in the world. All their tactics are explained in our pack!
Useful tools business coaches can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your business's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your business appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your business, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your business's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your business website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects client reviews and ratings, which improve your business's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your business improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your business's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your business's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your business's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your business, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your business's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best business coaches
We understand why many business owners might shy away from SEO and marketing.
Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "marketing pack" specifically for business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your business thrive without adding extra stress to your already busy life.
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