![Business Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_ccbd95e2-d523-45f6-8520-ffaec7799c0e.png?v=1715865446&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best business coaches in the world use strategically to attract clients.
We know you're busy running your coaching practice and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your coaching sessions.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for business coaches.
Get the content idea list made for business coaches
A lot of business coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a business coach
We have analyzed numerous business coaching strategies when developing our strategy pack for business coaches - here is what consistently drives success.
| Content Type | Why It Works to Attract and Retain Clients |
|---|---|
| Success Stories | Sharing detailed success stories of clients can demonstrate the tangible results of your coaching, building credibility and attracting new clients. |
| Behind-the-Scenes Insights | Offering a glimpse into your coaching process and methodologies builds trust and allows potential clients to see the value of your services. |
| Client Testimonials | Positive feedback from satisfied clients serves as powerful social proof, encouraging others to seek your coaching services. |
| Exclusive Webinars and Workshops | Hosting limited-time webinars and workshops can attract new clients looking for valuable insights and practical advice. |
| User-Generated Content | Sharing content created by your clients (testimonials, success stories) engages your community and adds authenticity to your brand. |
| Collaborations with Industry Experts | Partnering with well-known industry experts can expand your reach and introduce your coaching services to a broader audience. |
| Event Announcements | Promoting upcoming events, such as networking sessions or live Q&A, can attract new clients interested in unique learning experiences. |
| Seasonal and Thematic Posts | Highlighting seasonal trends or thematic coaching sessions can attract clients looking for timely and relevant advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your audience and create a sense of community, encouraging them to seek your coaching services. |
| Free Resources | Offering free resources, such as eBooks or templates, can intrigue potential clients and showcase the value of your coaching. |
| Regular Updates on Coaching Programs | Keeping your audience informed about new or updated coaching programs maintains interest and encourages sign-ups. |
| Behind-the-Scenes Team Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Business Tips and Strategies | Sharing actionable business tips and strategies can engage your audience and position you as an expert in your field. |
| Sustainability and Ethical Practices | Highlighting your commitment to sustainability and ethical practices appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that success. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some business coaches make 5x more profit than you!
We have studied the strategies of the best business coaches in the world. Replicate them now!
How can business coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality content showcasing your expertise is essential.
People are drawn to clear, insightful, and actionable advice. Make sure your lighting is good, your background is professional, and your presentation is engaging.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your coaching business. Behind-the-scenes photos, client success stories, and personal insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new coaching programs. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching “brand” and what your audience likes.
If you have a low budget to conduct marketing for your coaching business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for business coaches.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on LinkedIn can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your coaching business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for business coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for business coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in your business coaching marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Coaching Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free coaching session or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your coaching business on Instagram. |
| DIY Coaching Videos | Film short, simple coaching tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily routine or introduce your team during slow hours. |
| Daily Motivation Posts | Design simple, eye-catching graphics for daily motivational quotes using free tools like Canva. Include a brief description and an inspiring photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their biggest business challenges or suggestions for new coaching topics. |
| Local Event Promotions | Collaborate with local business events by offering a small discount or free consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight successful clients with their achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Office Setup Photos | Create attractive office settings using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Productivity Tips | Share practical productivity tips such as time management techniques or goal-setting strategies. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation for coaching sessions, such as setting up your workspace or reviewing client notes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free e-book. |
| Seasonal Advice Posts | Highlight seasonal business advice using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best business coaches in the world!
There are business coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for business coaches
Investing in high-quality content for your business coaching services can set you apart from the competition, capture the attention of potential clients, and build a dedicated following.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Webinars | Hosting live webinars on key business topics can provide valuable insights, create a sense of community, and attract a global audience eager to learn from your expertise. |
| Virtual Office Tours | Offering virtual tours of your office or workspace can give potential clients a behind-the-scenes look at your operations, building trust and transparency. |
| Exclusive Strategy Sessions | Offering limited-time, exclusive strategy sessions can create urgency and excitement, attracting new clients eager to benefit from your personalized advice. |
| Client Success Stories | Sharing detailed success stories of your clients can provide social proof and inspire potential clients to envision their own success with your coaching. |
| Interactive Workshops | Hosting interactive workshops where clients can learn and apply new business strategies in real-time can create a hands-on learning experience and foster client engagement. |
| AR Business Simulations | Implementing augmented reality (AR) business simulations can provide an immersive learning experience, attracting tech-savvy clients looking for innovative coaching methods. |
| Themed Coaching Events | Hosting themed coaching events, such as leadership retreats or innovation bootcamps, can provide unique and immersive experiences, attracting groups and special occasions. |
| Business Challenge Contests | Organizing business challenge contests (e.g., pitch competitions) can create viral moments, attracting competitive entrepreneurs and spectators. |
| Collaborative Workshops | Partnering with other industry experts to host collaborative workshops can introduce your coaching services to new audiences and create a buzz in the business community. |
| Story-Driven Content | Sharing in-depth stories about your journey, client transformations, or industry insights can create an emotional connection with potential clients. |
| Interactive Goal Setting | Allowing clients to participate in goal-setting sessions via social media polls can make them feel involved and eager to achieve the goals they helped define. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly business practices, can attract environmentally conscious clients and media attention. |
| Pop-Up Coaching Sessions | Offering pop-up coaching sessions in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based Content | Offering a subscription service where clients receive monthly business tips, strategies, and resources can create a loyal client base. |
| Advanced Training Workshops | Hosting workshops where clients can learn advanced business techniques can attract seasoned entrepreneurs and create a sense of exclusivity. |
| Surprise Coaching Events | Organizing surprise coaching events in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for business coaches on social media
Don't waste your time and resources on these strategies. We've seen many business owners make these mistakes, and they won't help you stand out from the crowd or attract new clients for your coaching business.
| Content Type | Why It Never Works for Business Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching business appear unoriginal or untrustworthy. | Use real photos of your coaching sessions, client interactions, and events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like success stories, client testimonials, and valuable tips to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with business coaching confuses followers and dilutes your brand. | Keep your content focused on coaching, business growth, personal development, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching business's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on business growth, community, and your unique coaching offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other professionals, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching business. |
Make your business coaching business more profitable
We have studied the strategies of the best business coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your business coaching business
We understand that as a business coach, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual coaches like you.
The day-to-day demands of running your coaching business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for business coaches like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your coaching business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for individual coaches on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your coaching business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your business coaching business could make more money!
Most business coaches don't know how to grow their business. Let us teach you the right strategies.
