Business Coach Marketing Budget Estimator

As a business coach, marketing is crucial—but finding the right budget can be challenging. Answer a few quick questions to receive a tailored monthly marketing budget estimate that fits your coaching practice. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for business coaches

1. What is your primary market reach?

Local niche market National/International market

Broader markets often require more aggressive and differentiated marketing strategies.

2. Do you have a professional website with an online booking/coaching system?

No Yes

A robust online platform often requires additional marketing for maintenance, SEO, and customer acquisition.

3. What type of content do you plan to prioritize?

High-quality video tutorials Client testimonials Behind-the-scenes sessions Live webinars Promotional offers

Producing polished content such as video tutorials or webinars usually incurs higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for business coaches include LinkedIn, Facebook, Instagram, and YouTube. More channels may mean increased management costs.

5. Are you planning to hire a dedicated social media manager?

Yes No

As a busy business coach, delegating your online presence might boost visibility—but it comes at an extra cost.

6. What is your business coaching positioning?

High-end / premium (executive coaching) Mid-range (standard business coaching) Budget-friendly (group coaching) Specialized / niche (industry-specific coaching)

Premium coaches often need a more sophisticated branding and marketing approach, while budget offerings can focus on volume.

7. How intensively do you plan to invest in paid advertising?

5

A higher score means more investment in LinkedIn Ads, Facebook Ads, Google Ads, etc.

8. Do you target corporate clients or enterprise-level customers (B2B)?

No Yes

B2B marketing may require additional networking, specialized outreach, and platforms like LinkedIn.

9. How frequently do you offer special coaching packages or promotional discounts?

Occasionally Regularly

More frequent promotions often mean a higher advertising spend to maintain visibility.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Collaborating with respected influencers can significantly boost your brand visibility, but it adds to your costs.

11. What is your approximate monthly revenue? ($) Many coaches budget around 10% of revenue for marketing. We’ll use 10% as a baseline and adjust based on your inputs.

12. Have you checked our marketing pack for business coaches?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest only in strategies that deliver results for your coaching practice.

Calculate My Budget