Writing Coach: marketing strategy, tactics and ideas [excel template]
Writing Coach: marketing strategy, tactics and ideas [excel template]

Copy the best writing coaches!

There are writing coaches that make way more profit than you. We have analyzed their tactics. Get them now!

You're a writing coach. Imagine this: your calendar is fully booked with aspiring writers, all because you perfected your marketing strategy. Sounds amazing, right?

We've seen many writing coaches struggle with crafting a comprehensive marketing plan that truly resonates with their audience.

That's why we've developed a free marketing plan and strategy template, tailored specifically for writing coaches. This tool will guide you through the steps of building a powerful marketing plan, ensuring you connect with your target audience and achieve your business goals.

Also, if you want to elevate your coaching business with proven tactics and strategies, check out our pack of marketing strategies and tactics for writing coaches.

Read on to discover how to leverage this tool to enhance your marketing efforts and attract more clients to your coaching sessions.

Get the marketing planner tailored for writing coaches

The best writing coaches plan their whole marketing strategy. You can do the same now.

marketing planner for a writing coach

Examples of marketing strategies for a writing coach

We could easily list hundreds of marketing tactics for a writing coach. However, we know you need actions that are practical and tailored to your unique coaching style and target audience.

Marketing strategies for a writing coach with a low budget

Great news, you can still attract new clients without breaking your budget as a writing coach.

We will briefly outline fundamental marketing strategies here for clarity and conciseness; if you need a detailed action plan and tips to implement these strategies effectively and affordably, consult our strategy pack for writing coaches aiming to expand their clientele.

Strategy for Your Writing Coaching Business Budget Range How to Make It Even More Budget-Friendly
Social Media Engagement $0 - $100/month Focus on organic growth by sharing writing tips, success stories, and client testimonials. Encourage clients to share their progress and tag your coaching services.
Email Newsletters $0 - $50/month Utilize free email marketing tools to send newsletters with writing tips, client achievements, and special coaching offers. Collect emails through a sign-up form on your website.
Referral Programs $50 - $200/month Develop a referral program where current clients can earn discounts or free sessions by referring new clients. Consider using a simple tracking system to manage referrals.
Partnerships with Literary Organizations $0 - $100 Collaborate with local book clubs, libraries, and writing groups to offer exclusive workshops or discounts. Host joint events to increase visibility.
Hosting Writing Workshops $100 - $500 Partner with local venues or online platforms to host writing workshops. Share costs with partners or sponsors to make events more affordable.
Google My Business Listing $0 Keep your Google My Business listing updated with current services, photos, and posts about upcoming events or workshops. Encourage satisfied clients to leave positive reviews.
Outreach to Bloggers & Influencers $100 - $500 Invite writing bloggers and influencers to participate in a free coaching session in exchange for a review. Organize special events where they can experience your coaching style and share their thoughts online.
SEO for Your Coaching Website $0 - $200/month Optimize your website with relevant keywords like “best writing coach in [city]”. Regularly update your blog with writing advice, client stories, and industry news to improve search engine rankings.
Online Contests and Giveaways $50 - $200 Run contests on social media where participants can win a free coaching session or writing resources. Use small, cost-effective prizes to encourage participation and increase engagement.
Local SEO & Directory Listings $0 - $100 Submit your business information to local directories and literary blogs. Ensure your NAP (Name, Address, Phone number) is consistent across all platforms.
Client Feedback and Referral Programs $0 - $100 Offer a discount or free session for clients who refer others. Set up a feedback system on your website for clients to share their experiences and suggestions.
DIY Professional-Quality Videos $0 - $50 Use natural lighting and a good smartphone camera to create engaging videos about writing tips and coaching insights. Share these videos on social media and your website to attract more clients.

Copy the tactics of the best writing coaches in the world!

There are writing coaches that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a writing coach

Marketing strategies for your writing coaching business if you have limited time

Great news for writing coaches pressed for time: you don’t need to sacrifice marketing success due to a tight schedule.

For a detailed action plan and tips to implement these strategies quickly and effectively, check out our tailored strategy pack for busy writing coaches eager to expand.

Tactic Time to Spend Each Week Tips to Maximize Time and Efficiency
Weekly Social Media Themes 2 hours Designate themes for each day (e.g., #WritingTipTuesday, #FeedbackFriday) to streamline content creation and engage specific audience segments. Plan posts in advance using scheduling tools.
Engaging Instagram Stories 1 hour Use Instagram's built-in features (polls, questions, countdowns) to quickly create interactive stories that encourage user engagement. Share writing tips, client success stories, and behind-the-scenes content.
LinkedIn Articles 1 hour Post weekly articles on LinkedIn to showcase your expertise and attract professional clients. Use high-quality images and relevant hashtags to increase visibility.
Partnering with Writing Influencers 2 hours Identify and reach out to writing influencers for a single post or story mention; offer them a free coaching session in exchange for coverage. Track engagement to measure effectiveness.
Email Marketing with Writing Tips 1 hour Use email templates and segment your audience to send personalized writing tips and offers, reducing the time needed to create effective campaigns. Highlight success stories and exclusive deals.
Collaboration with Local Businesses 2 hours Plan a monthly meeting to set up cross-promotional events or offers, sharing the marketing workload and expanding your client base. Create joint promotions to benefit both parties.
Client Feedback Incentives 1 hour Implement a system where clients get a small discount or free session for posting their progress online with a designated hashtag. Encourage reviews on popular platforms like Google and Yelp.
Local SEO Optimization 2 hours Optimize your website and content for local search keywords and ensure your NAP (Name, Address, Phone) listings are consistent across the web. Use local business directories and review sites.
Flash Sales Announced on Social Media 1 hour Plan and announce limited-time offers on social media to create urgency and drive immediate traffic to your coaching services. Use catchy graphics and clear calls-to-action.
Participating in Community Events 3 hours Identify local events where you can participate or sponsor in some way, leveraging the event's marketing to put your coaching services in front of potential new clients. Offer free mini-sessions or discounts to attendees.

Marketing strategies for your writing coaching business focused on social media

For writing coaches aiming to enhance their online visibility: you can significantly boost your digital footprint and client interaction with effective social media strategies.

Social Media Tactic How to Execute How to Make It Better
Instagram Client Success Stories Encourage clients to share their writing achievements and tag your coaching service or use a specific hashtag. Feature these client posts on your profile, offer a monthly highlight for the best story, and actively engage with these posts to increase visibility.
Facebook Live Writing Workshops Conduct live sessions that focus on writing tips, editing techniques, or Q&A about common writing challenges. Promote these live workshops in advance, interact with participants during the session, and include a call-to-action to book a personal coaching session.
Twitter Flash Writing Prompts Post quick, creative writing prompts that encourage followers to write a short piece within a limited time. Use engaging visuals and hashtags to draw attention, and retweet the best responses to foster a community of writers.
TikTok Writing Challenge Initiate a challenge asking followers to create a short story or poem based on a theme and share it on TikTok. Collaborate with influencers to promote the challenge, offer feedback on submissions, and share a compilation of creative entries.
Instagram Story Highlights for Tips and Testimonials Use Instagram Stories to share writing tips, client testimonials, or success stories, and save them as Highlights. Organize Highlights by category (e.g., storytelling, non-fiction, poetry) and regularly update visuals to keep content engaging.
Facebook Client Reviews and Testimonials Encourage satisfied clients to leave reviews and testimonials on your Facebook page. Respond to all reviews, both positive and critical, promptly and professionally to demonstrate your commitment to client satisfaction.
Twitter Engage in Literary Conversations Use Twitter to participate in discussions about literary trends, book releases, or writing events, linking back to your coaching services. Utilize relevant hashtags and tag authors, literary journals, or writing conferences to expand your network and engagement.
TikTok Behind-the-Scenes Content Share short videos that offer insights into your coaching process, introduce personal writing tips, or explain complex writing concepts simply. Encourage interaction by asking viewers to suggest topics for future videos or to share their own writing tips.

Make your writing coaching business more profitable

We have studied the strategies of the best writing coaches in the world. All their tactics are explained in our pack!

marketing strategy for a writing coach

Marketing strategies for a writing coach that work with a significant budget

Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.

For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for writing coaches aiming to attract more clients consistently.

Tactic Monthly Budget Range (USD) How to Make It Even Better
Professional Video Production for Online Platforms $2,000 - $5,000 Create engaging video content that highlights your coaching style, success stories, and unique approaches. Distribute these across various platforms and consider paid promotions to increase visibility.
Influencer Marketing Campaigns $5,000 - $20,000 Collaborate with influencers who resonate with your target demographic. Plan a series of educational posts or workshops to maintain audience engagement over time.
High-End Photography for Promotional Materials $1,000 - $3,000 Leverage professional photos in your promotional materials and on social media. Update these images regularly to keep your content fresh and appealing.
Paid Social Media Advertising $2,000 - $10,000 Target your ads to potential clients based on their interests in writing and personal development. Use A/B testing to refine your ad creatives and retarget those who have engaged with your content.
Partnerships with Literary Festivals and Writing Workshops $1,000 - $5,000 Secure speaking engagements or workshops at events. Use these opportunities to showcase your expertise and connect directly with potential clients.
Hosting Webinars or Online Writing Retreats $10,000 - $50,000 Organize high-quality, interactive webinars or retreats with guest speakers from the writing industry to draw attention. Promote these events widely and engage with participants through social media.
Creating an Interactive, High-Quality Website with SEO $5,000 - $15,000 Develop a user-friendly website that includes a blog with valuable writing tips, client testimonials, and resources. Optimize the site for search engines to attract organic traffic.

Innovative and creative marketing strategies for your writing coaching business

For aspiring writers and authors looking to elevate their craft and stand out in a competitive market, adopting innovative, creative, and unique marketing strategies can be a game-changer.

Tactic Description
Augmented Reality Writing Prompts Develop an augmented reality (AR) app that provides immersive writing prompts. When clients scan a QR code with their smartphones, they can see 3D scenes or characters that inspire their writing. This interactive tool can spark creativity and make writing sessions more engaging.
Virtual Writing Workshops Offer virtual writing workshops where participants can learn various writing techniques and receive personalized feedback. These workshops can include downloadable resources and live Q&A sessions, creating a new revenue stream and fostering a loyal community of writers.
Collaborative Writing Playlist Create a collaborative playlist on a music streaming service where clients can add their favorite writing music. This playlist can be shared during writing sessions, creating a personalized and inspiring atmosphere. Promote the playlist through social media and encourage clients to contribute, enhancing community engagement.
Pop-Up Writing Retreats Host pop-up writing retreats in unique locations such as scenic parks, historic libraries, or cozy cafes. These retreats can offer exclusive workshops and thematic experiences that align with the location, creating buzz and offering memorable experiences that clients will share.
Writing Experiments Introduce writing experiments that blend creativity with unconventional techniques, such as writing in different genres or using prompts that change midway through the session. These unique writing experiences can become social media sensations, drawing adventurous writers.
Writing Coach Roadshow Launch a writing coach roadshow that travels to different neighborhoods or cities, offering personalized coaching sessions. Use social media to announce locations and create a scavenger hunt or reward system for followers who attend multiple sessions.
Interactive Social Media Challenges Create social media challenges that encourage users to participate in themed writing challenges, share their writing progress, or engage in photo contests with their writing spaces. Offer incentives such as discounts or free coaching sessions for the best entries.
Edible QR Codes Use edible ink to print QR codes on snacks or coffee cups provided during writing sessions. These codes can lead to exclusive videos about writing techniques, messages from the coach, or forms to sign up for special events and discounts, merging technology with the writing experience in a novel way.
Themed Writing Nights Host themed writing nights where the entire session transforms to reflect different genres, historical periods, or literary styles. This can include themed prompts, decorations, and even costumes, encouraging clients to fully immerse themselves in the experience.
Writing Scavenger Hunts Organize a scavenger hunt within the writing community or spanning across multiple locations, with clues related to famous authors, literary works, or writing techniques. Participants can win prizes ranging from discounts to exclusive coaching sessions, engaging them in a fun and interactive way.

Your writing coaching business could make more money!

Most writing coaches don't know how to grow their business. Let us teach you the right strategies.

social media strategy for a writing coach

Do you really need a strong marketing strategy for your writing coaching business?

Looking to enhance your writing career? Crafting a robust marketing strategy for your services as a writing coach is essential, not just a flurry of fancy terms or broad ideas.

At its core, a marketing strategy is your blueprint for reaching potential clients and converting them into loyal followers. The aim is to boost your visibility, set yourself apart from other writing coaches, and encourage writers to engage with your coaching services.

When we reached out to fellow writing coaches, many wondered if a marketing strategy was truly necessary.

Yes - it's crucial.

In a field brimming with options for writers seeking guidance, standing out is critical. Without a marketing strategy, your expertise might remain the best-kept secret among writers, which isn't ideal for growing your business. Effective marketing places you in the spotlight, attracts new clients, and retains existing ones.

You don’t need to spend countless hours or hire a marketing expert

You might say you've never studied marketing before. That’s okay.

You don’t need to delve into complex marketing theories or hire a "marketing guru." While professional help can be beneficial, it's not absolutely necessary, especially when you're just starting out or working within a limited budget.

Many facets of marketing, especially in today's digital landscape, can be effectively managed with a bit of research, creativity, and commitment.

Platforms like social media are potent tools for directly engaging with your audience, showcasing your coaching success stories, sharing testimonials, and offering promotions.

However, a common challenge you might face as a writing coach is feeling overwhelmed by the numerous platforms and tools available, each with its own best practices and algorithms.

It can be daunting to figure out where to begin, what content to produce, and how to effectively interact with your audience while managing your coaching responsibilities.

We understand these challenges. That's why we've developed a strategy pack for writing coaches. It contains all the essentials you need, simplified for easy understanding and immediate implementation. Go through it, and you can start attracting new clients every week.

You don’t need a big budget

You might be wondering how much writing coaches typically spend on marketing. Actually, it varies widely based on your specific goals and scale of operations.

From our observations, we suggest allocating about 3-6% of your total revenue towards marketing.

For solo practitioners or those just starting, the budget might be on the lower end, perhaps a few hundred dollars a month, focusing on cost-effective strategies like social media, networking, and local workshops. Conversely, more established coaches might invest more in comprehensive campaigns, professional website development, and targeted online ads.

There are also effective marketing tactics for writing coaches on a tight budget. Try to build your online presence, encourage your clients to leave positive reviews, leverage local media, and engage with the writing community through events or collaborations.

Being authentic and creative matters more than hefty spending. Share insights into your coaching process, talk about your journey as a writer and coach, or offer sneak peeks into your workshops. These efforts don't cost much but can be highly effective. Need some inspiration? We've prepared a list of content ideas for social media, tailored to writing coaches; it’s all yours!

Copy the tactics of the best writing coaches in the world!

There are writing coaches that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a writing coach

What should you prioritize when promoting your writing coaching business?

As a writing coach, understanding where to direct your marketing efforts is essential for attracting the right clients and growing your business.

Don’t try to appeal to everyone, it’s too costly

First off, let’s make it clear that every writing coach has a unique style, expertise, and approach, which appeals to specific client segments. This specificity is why targeting the right clients for your coaching services matters immensely.

When we surveyed the coaching industry and created our marketing strategy pack, we found many coaches trying things that didn't work and spending a lot of money because their targeting was off.

Imagine casting a wide net hoping to catch any fish that comes your way. Now, compare that to fishing with bait designed to attract the exact type of fish you're looking for. In marketing, the latter approach ensures that your efforts and resources are spent on attracting individuals who are more likely to become long-term clients, rather than a fleeting audience with no real interest in what makes your coaching special.

For instance, a writing coach specializing in academic writing using social media ads to target a broad, general audience might not reach their ideal clientele, who are looking for specialized guidance in academic writing.

Similarly, a creative writing coach promoting through high-cost magazine ads in business publications may see little return, as their ideal clients likely seek inspiration and creativity, not business strategies.

These misalignments between the marketing strategy and the target client base lead to ineffective marketing and financial losses.

Don’t follow generic advice: you are a writing coach, it’s not a regular business

Also, general marketing tactics, while foundational, often fall short when applied to the coaching industry without customization. The reason is simple: context matters. A strategy that works wonders for a fitness coach, a life coach, or a business consultant might not resonate with your writing coaching audience.

Each of these businesses caters to different needs, operates on varying schedules, and, most importantly, engages clients in distinct ways.

For example, while a fitness coach might focus on physical transformation and health, a writing coach's allure often revolves around skill development, creativity, and personal growth. Similarly, a life coach might rely heavily on motivational content and personal stories, which is a different game altogether.

That is why we decided to build a marketing strategy pack for writing coaches and writing coaches only.

Use common sense when deciding

So, what works for writing coaches? It's all about creating and sharing content that aligns with your coaching identity.

Social media is a powerful tool in this regard, allowing you to showcase your expertise, client success stories, and the overall coaching experience through engaging posts and stories.

Engaging with your audience online by responding to comments, sharing behind-the-scenes content, and highlighting client testimonials can add a personal touch that many clients appreciate.

Remember, it's not just about posting regularly, but posting content that mirrors the expectations and interests of your target demographic.

Collaborations with local influencers, writing bloggers, and even other businesses can also yield impressive results. Such partnerships allow you to tap into existing communities and audiences that trust and value the opinions of the influencers they follow.

Finally, make sure your clients can find you easily on the web. You have to make friends with search engines. We will help you - here is an SEO (Search Engine Optimization) checklist tailored to writing coaches. It's all yours!

Where to get the best marketing strategies for your writing coaching business?

We understand that diving into marketing for your writing coaching business can feel like venturing into uncharted territory, especially when you're already balancing client sessions, content creation, and personal writing projects.

Maybe the whole concept of marketing seems overwhelming, with its myriad of terms and strategies. Or perhaps you're concerned about the time and financial investment it might require, given your already packed schedule.

And it's completely understandable if you've thought, "My coaching skills are top-notch, shouldn't that be enough?" It's a common sentiment, especially when you're focused on delivering quality coaching and might have had past marketing efforts that didn't yield the desired results.

Here's the thing: we've created something special just for you - a strategy pack tailored specifically for writing coaches.

This pack is designed to make marketing straightforward and manageable. We've demystified the jargon and broken down the marketing process into clear, actionable steps. Concerned about time and budget? We've included strategies that are cost-effective and time-efficient, fitting seamlessly into the busy life of a writing coach. These tools focus on practical, impactful actions that won't overwhelm you.

Additionally, we've provided tips on navigating the digital landscape at your own pace, ensuring you stay current without feeling overwhelmed. Our goal is to help you view marketing not as a daunting task but as an integral, manageable part of your business that can be both enjoyable and rewarding.

Some writing coaches make 5x more profit than you!

We have studied the strategies of the best writing coaches in the world. Replicate them now!

marketing strategy for a writing coach
Back to blog

Read more

A social media planner for a writing coach
Download the spreadsheet and make your own social media planner.
A marketing budget tracker and planner for your writing coaching business
Download the template and start tracking your marketing budget.