![Writing Coach: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_85d76da3-96cf-46b7-a717-46d4b3f8992d.png?v=1715865618&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best writers and authors use strategically to build their audience and showcase their work.
We know you're busy honing your craft and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can help you connect with new readers and grow your following.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for writers.
Get the content idea list made for writing coaches
A lot of writing coaches manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a writing coach
We have analyzed numerous writing coaches' social media accounts while developing our strategy pack for writing coaches - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients for Your Writing Coaching Business |
|---|---|
| Writing Tips and Tricks | Sharing practical writing advice can demonstrate your expertise and provide immediate value, encouraging potential clients to seek your services. |
| Behind-the-Scenes Videos | Showcasing your workspace, writing process, and coaching sessions builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive reviews and success stories from your clients provide social proof and motivate others to invest in your coaching. |
| Special Offers and Discounts | Announcing limited-time offers, discounts, and package deals can attract new clients looking for value. |
| User-Generated Content | Sharing content created by your clients (testimonials, success stories) engages your community and adds authenticity to your brand. |
| Collaborations with Other Experts | Partnering with other writing professionals or influencers can introduce your services to a broader, relevant audience. |
| Event Announcements | Promoting upcoming workshops, webinars, or live Q&A sessions can attract new clients interested in learning from you. |
| Seasonal and Thematic Posts | Highlighting seasonal writing themes or holiday-related content can attract clients looking for timely inspiration and guidance. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your followers and create a sense of community, encouraging them to seek your coaching services. |
| Writing Prompts | Sharing creative writing prompts can intrigue aspiring writers and motivate them to seek your guidance for further development. |
| Daily Writing Challenges | Regularly updating followers with daily writing challenges keeps your coaching services top-of-mind and encourages ongoing engagement. |
| Behind-the-Scenes Client Stories | Featuring stories about your clients' journeys creates a personal connection and humanizes your brand. |
| Writing Techniques and Strategies | Sharing advanced writing techniques and strategies can engage followers who are serious about improving their writing skills. |
| Sustainability Initiatives | Highlighting your commitment to sustainable practices, such as eco-friendly writing materials, appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some writing coaches make 5x more profit than you!
We have studied the strategies of the best writing coaches in the world. Replicate them now!
How can writing coaches make great content on social media?
What to Prioritize
You probably know it already, but high-quality samples of your writing and testimonials from past clients are essential.
People judge your expertise by what they see first. Make sure your portfolio is well-organized, your writing samples are polished, and your testimonials are compelling.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “silent” account.
Show the real side of your coaching. Behind-the-scenes insights, success stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, workshops, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your coaching style and what your audience likes.
If you have a low budget to market your coaching services, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for writing coaches.
How to Do It Fast and Efficiently
First, spend a few hours once a week creating content, drafting posts, and planning your schedule. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their success stories and tag your coaching service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Grammarly for editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for writing coaches on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for writing coaches, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in your marketing strategy as a writing coach.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Writing Tips | Use natural light by positioning yourself near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free mini-consultation or resource as a thank-you. |
| User-Generated Content | Encourage clients to share their writing progress by offering a monthly raffle for those who tag your coaching service on Instagram. |
| DIY Writing Tutorials | Film short, simple tutorials on writing techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your writing process or introduce your team during slow hours. |
| Daily Writing Prompts | Design simple, eye-catching graphics for daily writing prompts using free tools like Canva. Include a brief description and an inspiring image. |
| Coach Spotlights | Feature yourself or other coaches with a casual photo and fun facts. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their writing habits or suggestions for new content. |
| Local Event Promotions | Collaborate with local writing events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local literary events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their writing achievements. Take a quick photo and share a short story about their journey with your coaching. |
| Writing Space Photos | Create attractive writing spaces using inexpensive items like desk organizers, plants, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as using digital tools to reduce paper waste. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your writing prep work, such as brainstorming or outlining. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free coaching session. Use prizes that are cost-effective like a free eBook. |
| Seasonal Writing Tips | Highlight seasonal writing themes and tips using natural light and your smartphone camera. Share the story behind the tip to add interest. |
Copy the tactics of the best writing coaches in the world!
There are writing coaches that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for writing coaches
Investing in high-quality content for your writing coaching business can set you apart from the competition, capturing the attention of aspiring writers and building a dedicated client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Writing Workshops | Hosting live or recorded writing workshops where you guide participants through various writing techniques can create a sense of community and attract a global audience of aspiring writers. |
| Virtual Office Hours | Offering virtual office hours where clients can drop in for one-on-one advice can provide personalized support and build strong client relationships. |
| Exclusive Writing Challenges | Creating buzz with exclusive writing challenges or prompts available for a limited time can generate excitement and urgency, attracting new and repeat clients. |
| Author Q&A Sessions | Hosting Q&A sessions with published authors can provide valuable insights and inspiration, creating a memorable experience and word-of-mouth referrals. |
| Interactive Writing Tools | Implementing interactive writing tools, such as plot generators or character development worksheets, can enhance the coaching experience and attract tech-savvy writers. |
| Themed Writing Retreats | Hosting themed writing retreats, such as a mystery writing weekend or a poetry workshop, can provide a unique and immersive experience, attracting groups and special occasions. |
| Writing Competitions | Organizing writing competitions (e.g., short story contests) can create viral moments, attracting competitive writers and spectators. |
| Collaborative Writing Projects | Partnering with other writing coaches or authors to host collaborative writing projects can introduce your services to new audiences and create a buzz in the writing community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your writing journey, success stories of your clients, or the inspiration behind your coaching methods can create an emotional connection with potential clients. |
| Interactive Writing Polls | Allowing clients to vote on writing topics or themes via social media polls can make them feel involved and eager to participate in the resulting projects. |
| Eco-Friendly Writing Practices | Promoting eco-friendly writing practices, such as digital submissions or sustainable paper use, can attract environmentally conscious writers and media attention. |
| Pop-Up Writing Events | Hosting pop-up writing events in different locations or at local literary festivals can expand your reach and attract new clients who may seek your coaching services later. |
| Writing Subscription Service | Offering a subscription service where clients receive monthly writing prompts, tips, and resources can create a loyal client base. |
| Immersive Writing Workshops | Hosting workshops where clients can learn advanced writing techniques from you can attract writing enthusiasts and create a sense of exclusivity. |
| Flash Mob Writing Sessions | Organizing flash mob writing sessions in unexpected locations can create viral content and attract adventurous writers looking for unique experiences. |
Content that never works well for writing coaches on social media
Don't waste your time and resources on these strategies. We've seen many aspiring writers make these mistakes, and they won't help you stand out from the crowd or attract new clients for your writing coaching business.
| Content Type | Why It Never Works for Writing Coaches | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your coaching services appear unoriginal or untrustworthy. | Use real photos of your workshops, client sessions, and personal workspace to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like writing tips, success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with writing or coaching confuses followers and dilutes your brand. | Keep your content focused on writing techniques, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your coaching quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your coaching positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on writing, personal growth, and your coaching services. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with other writers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your coaching services seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your coaching services. |
Make your writing coaching business more profitable
We have studied the strategies of the best writing coaches in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your writing coaching business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your writing coaching business could make more money!
Most writing coaches don't know how to grow their business. Let us teach you the right strategies.
