![Video Production Company: how to plan your social media content [template]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_1cf5ece3-af23-4f78-9b4b-4329d1acebba.png?v=1715863892&width=1100)
You're a filmmaker or video producer. Let us pose a question - are your social media posts effectively showcasing your video projects and attracting new clients?
We're asking because we've noticed that many in the video production industry face challenges when it comes to crafting impactful social media content.
That's why we've created a free social media planner template, specifically designed for video production companies. This resource is designed to streamline your content creation process, ensuring that each post engages your audience and highlights your expertise.
Furthermore, if you're looking to enhance your company's online visibility with proven tactics and strategies, be sure to explore our Marketing Pack for Video Production Professionals.
Continue reading to learn how you can utilize this tool to boost your company's digital footprint and ensure that every social media post contributes effectively to your business growth.
What social media platforms are best for promoting a video production company?
Contrary to popular belief, not all social media platforms are relevant for your video production company's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual inspiration and DIY projects, offer little value for video production companies aiming to showcase their portfolio and engage with potential clients on a professional level.
Actually, as a video production company, you have to strategically select platforms focusing on those that enable video sharing, professional networking, and creative collaboration, such as YouTube, LinkedIn, and Instagram. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for video production companies who want to grow their business.
The best social media platforms for a video production company
| Social Media Platform | Relevancy Level for a Video Production Company | Detailed Explanation |
|---|---|---|
| YouTube | High | YouTube's video-centric platform is perfect for showcasing your portfolio, creating tutorials, and engaging with a global audience through comments and shares. |
| High | LinkedIn allows you to connect with industry professionals, share your work, and attract B2B clients. Its professional focus is ideal for building credibility and networking. | |
| Medium-High | Instagram's visual format and IGTV feature are great for sharing short clips, behind-the-scenes content, and engaging with a creative community through stories and hashtags. | |
| Medium | Facebook's vast user base allows for diverse audience reach, event promotion, and targeted ads. However, its algorithm may limit organic reach for video content. | |
| Medium | While Twitter can be used for real-time updates and industry news, its text-heavy format and fast-paced nature might not be as effective for showcasing video work. | |
| Low | Pinterest’s focus on static images and DIY projects makes it less relevant for video production companies looking to showcase dynamic video content. | |
| TikTok | Medium | TikTok's trend-driven, short-form video content can help you reach younger audiences and create viral content, but it may not attract professional clients. |
| Snapchat | Low | Snapchat's ephemeral content appeals to younger audiences, but it might not offer the sustained engagement or professional reach that other platforms provide for video production marketing. |
Some production companies make 5x more profit than you!
We have studied the strategies of the best production companies in the world. Replicate them now!
How to get started on social media for your video production company?
Setting up and managing a social media account for your video production company is something you can absolutely manage on your own, especially when you're just starting out.
It's not overly complex, but it does require some strategic planning and careful consideration. We've broken down the process for each platform in our marketing strategy pack for video production companies.
Identify Your Target Audience
Firstly, understanding your target audience is essential.
The tone, style, and content of your social media should be designed to resonate with your specific audience. Think about the types of clients your video production services are aimed at. Are they corporate clients, creative agencies, or perhaps independent filmmakers? Knowing who your content is for will guide your social media strategy.
Optimize Your Social Media Profiles
When setting up your profiles, make sure your company’s social media bio includes key information that quickly tells potential clients what you do.
This should include your specialization (like corporate videos, wedding films, etc.), your location, contact information, and a unique selling point, such as “Award-winning cinematography” or “10 years in visual storytelling.” Including a link to your portfolio, booking consultations, or your professional website is also crucial.
Is It Time-Consuming?
Yes, initially setting up your account and getting familiar with social media tools can take some time.
However, once you establish a routine, managing your social media can become a seamless part of your daily activities, much like checking your email.
Should You Hire a Professional?
Whether you should hire someone depends on how comfortable you are with social media and how much time you have to dedicate to it. Starting on your own is a great way to learn what resonates with your audience.
If your business expands or managing social media becomes too burdensome, considering a professional with experience in social media for video production might be a wise choice.
7-Day Social Media Kick-Start Plan for Video Production Companies
Let's outline the steps you should take in your first week of launching your company's social media presence. For a more detailed 30-day plan, please refer to our marketing strategy pack for video production businesses.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Select the right platforms | Choose platforms where your target clients are most active. LinkedIn might be key for corporate clients, while Instagram is great for creative visual content. |
| 2 | Set up your profiles | Ensure high-quality logos and banners that reflect your brand. Fill out all the bio details with clear, concise information about what you offer. |
| 3 | Determine your target audience | Define who your ideal clients are based on your service offerings and market research. |
| 4 | Plan your content | Create a content calendar that includes a variety of posts, from behind-the-scenes footage to highlights of your recent projects. |
| 5 | Begin posting | Start by introducing your company, your team, and showcase significant projects or testimonials. |
| 6 | Engage with your audience | Actively respond to comments and messages. Engagement is crucial for building relationships and a professional network. |
| 7 | Analyze and adjust | Review which types of posts gain the most traction and refine your strategy to better meet the interests of your audience. |
What are the best strategies to increase the followers of your video production company organically?
Here is a table of 12 highly effective and innovative content strategies a video production company can use on social media to organically grow their audience, along with the types of content that typically see the highest engagement.
This table is concise and summarized. For a comprehensive guide, including step-by-step actionable tips, and insights derived from studies of real-life cases of successful video production companies, please refer to our video production strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Behind-the-Scenes Clips | Share behind-the-scenes footage of video shoots, including setup, breakdowns, and team interactions. This content humanizes your brand and builds a deeper connection with your audience. |
| Client Testimonial Videos | Post video testimonials from satisfied clients. This not only boosts credibility but also showcases your company's impact, encouraging potential clients to reach out. |
| Video Challenges | Initiate fun video challenges that encourage followers to create and share their own videos using a specific hashtag. Offer prizes for the best entries to boost participation and visibility. |
| Collaborations with Influencers | Partner with influencers to create unique content or behind-the-scenes looks at their video shoots. Their followers get exposed to your brand, potentially increasing your audience. |
| Sneak Peeks of Upcoming Projects | Tease upcoming projects with sneak peek videos or trailers. Engage your audience by letting them suggest titles or story ideas, making them feel involved in the creative process. |
| Weekly Video Series | Launch a weekly video series on topics like video production tips, industry insights, or case studies. Regular content keeps your audience engaged and coming back for more. |
| Exclusive Premieres | Host exclusive premieres of new videos on your social media channels. Share behind-the-scenes content during the premiere to create a buzz and attract a larger audience. |
| Interactive Q&A Sessions | Conduct live Q&A sessions where followers can ask questions about video production, your projects, or the industry. This interactive format keeps your audience engaged and informed. |
| Highlight Reels | Create highlight reels of your best work and share them periodically. This showcases your expertise and can attract new clients looking for high-quality video production services. |
| Client Spotlight Stories | Feature stories about your clients and the projects you've completed for them. This not only shows your work but also builds your clients' loyalty and encourages referrals. |
| Industry News Updates | Keep your followers updated with the latest industry news, trends, and technology in video production. This positions your company as a knowledgeable leader in the field. |
| Limited-Time Promotions | Offer special promotions or discounts exclusively to your social media followers. This creates urgency and encourages people to follow and engage with your social media profiles. |
Copy the tactics of the best production companies in the world!
There are production companies that make way more money than you do. We have studied their tactics. Get them now!
What are some common social media mistakes to avoid as a video production company?
As a video production company, navigating social media can be as complex as producing a blockbuster hit. Below, you'll find a detailed table that highlights common mistakes video production companies might make on social media, the potential impacts of these mistakes, and strategic advice on what to avoid and what to do instead.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Viewer Feedback | Damage to reputation and viewer loyalty. | Do not disregard comments, critiques, or praises. | Engage actively with feedback, showing appreciation and openness to improvement. |
| 2 | Inconsistent Content Uploads | Decrease in follower engagement and channel growth. | Avoid erratic posting schedules or mass uploads. | Establish a consistent upload schedule to keep your audience engaged and anticipating more. |
| 3 | Overly Promotional Videos | Viewers may unsubscribe or ignore videos due to perceived spamminess. | Don't focus solely on selling your services. | Create a balance with engaging, educational, or behind-the-scenes content that adds value. |
| 4 | Poor Video Quality | Can lead to a negative perception of your production capabilities. | Avoid using low-resolution or poorly edited footage. | Always use the highest quality footage and professional editing to showcase your expertise. |
| 5 | Ignoring Video SEO | Missed opportunities for higher visibility and reach. | Don't neglect video titles, descriptions, tags, and thumbnails. | Optimize all elements for SEO to improve discoverability on platforms like YouTube. |
| 6 | Not Collaborating with Other Creatives | Limited network growth and reduced content diversity. | Avoid working in isolation from the broader creative community. | Partner with other creatives for cross-promotion and to bring fresh perspectives to your projects. |
| 7 | Not Showcasing Unique Selling Points | Difficulty in differentiating your company in a competitive market. | Do not rely solely on generic content that could apply to any video production company. | Highlight your unique techniques, successful projects, or innovative editing styles to stand out. |
| 8 | Underutilizing User-Generated Content | Missing out on engaging, authentic content from your audience. | Don't ignore the potential of audience-created videos or testimonials. | Encourage and feature user-generated content that aligns with your brand, giving credit where due. |
| 9 | Poor Crisis Management | Potential for viral negative publicity. | Avoid deleting critical comments or responding in a defensive manner. | Handle crises transparently and professionally, demonstrating your commitment to integrity and quality. |
| 10 | Lack of Personality in Videos | Failure to connect with your audience on a personal level. | Don't let your videos be too formal or impersonal. | Inject your brand’s personality into your videos to create a more relatable and engaging viewer experience. |
| 11 | Not Analyzing Performance Data | Lack of understanding of what content works best. | Avoid the "upload and forget" mentality. | Utilize analytics tools to gauge video performance and viewer preferences to refine future content. |
| 12 | Ignoring New Platforms and Trends | Falling behind in a rapidly evolving digital landscape. | Don't be resistant to exploring emerging platforms or video formats. | Stay current with new trends and platforms, experimenting to find what engages your specific audience. |
How to implement a successful system on social media for your video production company?
When it comes to social media management for video production companies, you're looking at a game that's as much about storytelling and visuals as it is about your portfolio.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for video production companies specifically can include direct engagement on posts showcasing your latest projects, the number of inquiries or bookings received via social media, and user-generated content, like when clients share your work. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your video production company, there's no one-size-fits-all number, but for a small to medium-sized company, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For video production companies, a good rhythm might be once a day on platforms like Instagram and Facebook, where visuals are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your video production company more profitable
We have studied the strategies of the best production companies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your video production company?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "audience engagement" and "conversion metrics" seem like a foreign language.
Running a video production company is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your video content should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for video production companies like yours.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our video production strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your company's visibility and client engagement, without detracting from the essential operations of your business.
Your video production company could make more money!
Most production company owners don't know how to grow their business. Let us teach you the right strategies.
