![Video Production Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_3ee9425b-f60a-4a9b-8dfa-ed7b6da99e4b.png?v=1715865431&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best video production companies in the world use strategically to attract clients.
We know you're busy running your video production business and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for video production companies.
Get the content idea list made for production company owners
A lot of production companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a video production company
We have analyzed numerous video production companies' social media strategies while developing our strategy pack for video production companies - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Video Production Company |
|---|---|
| Showcase Reels | High-quality highlight reels of your best work can captivate potential clients and demonstrate your expertise. |
| Behind-the-Scenes Footage | Showing the production process, from planning to execution, builds trust and gives clients a glimpse of your professionalism and creativity. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to hire your services. |
| Special Offers and Packages | Announcing limited-time offers or bundled packages can attract new clients looking for deals and value. |
| User-Generated Content | Sharing content created by clients (e.g., their feedback or how they used your videos) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your company to a broader, local audience. |
| Event Coverage | Promoting your coverage of local events, conferences, or special occasions can attract clients interested in similar services. |
| Seasonal and Holiday Projects | Highlighting seasonal or holiday-themed projects can attract clients looking for special video content during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Video Tutorials | Sharing tutorials on video production techniques can intrigue aspiring videographers and position your company as an industry leader. |
| Project Updates | Regularly updating followers with ongoing projects keeps your company top-of-mind and showcases your continuous activity. |
| Team Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Production Tips | Sharing tips and tricks from your production team can engage followers who are video enthusiasts and aspiring professionals. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly production methods appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some production companies make 5x more profit than you!
We have studied the strategies of the best production companies in the world. Replicate them now!
How can production company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality videos and visuals are essential for your video production company.
People judge your work by what they see first. Make sure the lighting is perfect, the scenes are well-composed, and the overall presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “generic” account.
Show the real side of your production process. Behind-the-scenes footage, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special projects, events, or new services. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your company’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your video production company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for video production companies.
How to Do It Fast and Efficient
First, spend a few hours once a week shooting footage, editing videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A video on Instagram can be a post on Facebook or a clip on Twitter.
Encourage clients to share their own videos and tag your company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Premiere Pro for video editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for production companies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for video production companies, complete with practical tips to keep costs down and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your video production company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Filming | Utilize natural light by shooting near windows during the day. Enhance footage with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on their next project as a thank-you. |
| User-Generated Content | Encourage clients to share their project videos by offering a monthly raffle for those who tag your company on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on video editing or shooting techniques using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your production process or introduce the team during downtime. |
| Project Highlights | Design simple, eye-catching graphics for recent projects using free tools like Canva. Include a brief description and a captivating thumbnail. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or on set. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite video styles or suggestions for new content. |
| Local Event Coverage | Collaborate with local events by offering a small discount or coupon for video services. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite projects. Take a quick photo and share a short story about their experience working with your company. |
| Creative Set Designs | Create attractive set designs using inexpensive items like props and backdrops from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling set materials or using energy-efficient equipment. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the pre-production work, such as setting up equipment or rehearsing scenes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free video consultation. Use prizes that are cost-effective like a free editing session. |
| Seasonal Project Posts | Highlight seasonal projects or themes using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best production companies in the world!
There are production companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for production companies
Investing in high-quality video content for your production company can be a game-changer. Many competitors might not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Behind-the-Scenes Footage | Sharing behind-the-scenes videos of your production process can create transparency and trust, showing potential clients the quality and dedication that goes into your work. |
| Client Testimonials | Featuring video testimonials from satisfied clients can provide social proof and build credibility, making it easier for new clients to choose your services. |
| Project Case Studies | Creating detailed case study videos that showcase your successful projects can demonstrate your expertise and attract clients looking for similar results. |
| Live Q&A Sessions | Hosting live Q&A sessions where potential clients can ask questions about your services can build engagement and trust, positioning you as an approachable expert in the field. |
| Virtual Studio Tours | Offering virtual tours of your production studio can give clients a sense of your capabilities and facilities, making them more comfortable and confident in your services. |
| Interactive Video Campaigns | Creating interactive video campaigns that involve viewer participation can increase engagement and make your content more memorable, attracting a wider audience. |
| Collaborative Projects | Partnering with other creatives or businesses for collaborative projects can introduce your company to new audiences and create buzz in the industry. |
| Educational Webinars | Hosting webinars on video production techniques and industry trends can position your company as a thought leader and attract clients interested in high-quality production. |
| Client-Driven Content | Allowing clients to suggest topics or themes for your next video project can make them feel involved and valued, increasing their loyalty and engagement. |
| Eco-Friendly Production Practices | Promoting your eco-friendly production practices, such as sustainable set designs or energy-efficient equipment, can attract environmentally conscious clients and media attention. |
| Exclusive Previews | Offering exclusive previews of upcoming projects to your social media followers can create excitement and anticipation, keeping your audience engaged and interested. |
| Interactive Storytelling | Implementing interactive storytelling techniques in your videos can create a more engaging and immersive experience, making your content stand out. |
| Virtual Reality (VR) Experiences | Creating VR experiences that showcase your projects can provide a unique and memorable way for clients to experience your work, setting you apart from competitors. |
| Social Media Challenges | Organizing social media challenges related to your video content can create viral moments and increase your reach, attracting new clients and followers. |
| Monthly Video Series | Launching a monthly video series that covers industry insights, tips, and trends can keep your audience engaged and position your company as a go-to resource for video production. |
Content that never works well for production companies on social media
Don't waste your time and resources on these strategies. We've seen many video production companies make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Content Type | Why It Never Works for Video Production Companies | Do This Instead |
|---|---|---|
| Generic Stock Footage | It lacks originality and can make your company appear uncreative or unreliable. | Showcase your own footage and projects to highlight your unique style and capabilities. |
| Overly Promotional Posts | Constantly pushing sales pitches can feel spammy and turn off potential clients. | Mix in engaging content like behind-the-scenes looks, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with video production confuses followers and dilutes your brand. | Keep your content focused on your projects, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your company's quality and professionalism. | Invest in quality equipment and editing software, or hire skilled professionals to ensure your videos are top-notch. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your work, industry, and community involvement. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your company can bore followers and reduce engagement. | Share user-generated content, collaborate with other creatives, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your company seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your company. |
Make your video production company more profitable
We have studied the strategies of the best production companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your video production company
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your video production company could make more money!
Most production company owners don't know how to grow their business. Let us teach you the right strategies.
