![Video Production Company: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_e790fdfa-7fe5-4205-8e89-53b5a5eaf257.png?v=1715867242&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the top video production companies use strategically to attract clients.
We understand that you're busy managing your video production projects, and the thought of optimizing your website might feel like an additional burden.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your business.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for video production companies.
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What is SEO for production companies exactly?
Simply put, SEO is all about making your video production company’s website more attractive to search engines like Google.
When someone searches for "best video production company in [Your City]" or "corporate video services," SEO helps your company show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and hire your services.
Why is SEO Important for Video Production Companies?
SEO is incredibly important for video production companies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your video production services online, especially when they're looking for professional video solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best corporate video production" and finding your company right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for video production services, your company pops up. This means more local projects and more business opportunities.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your video production company:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in wedding videos, make sure you use phrases like "best wedding videographer" or "wedding video services" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share your portfolio, client testimonials, behind-the-scenes footage, and stories about your team and projects.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Professional video production services in [Your City], specializing in corporate, wedding, and event videos."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, local news sites, or client testimonials on their websites.
- Social Media:
Being active on social media with your company’s page can drive traffic to your site and improve your online presence. Share your latest projects, client reviews, and behind-the-scenes content to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking to view your portfolio and services.
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online booking or inquiry system.
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Which keywords should you target for your video production company?
Video production companies, like yours, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of video services you offer. This increases the chances that people will find and hire your company.
For example, if you specialize in corporate videos, targeting keywords like "best corporate video production" or "corporate video services near me" helps attract clients searching for those terms. This makes it easier for businesses interested in professional video production to find your company online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for video production companies.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best video production company in [Your City] | High | Optimize your website with high-quality samples of your work, gather client testimonials, list on local directories, and use local SEO strategies. |
| Corporate video production services | Medium | Create blog posts or pages on your website highlighting your corporate video projects, use keywords naturally in content, and engage with local business networks. |
| Video production company near me | Medium | Use compelling imagery and videos of your projects, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best place for promotional videos in [Your City] | Medium | Feature specific types of videos prominently on your website (e.g., promotional, training), use local SEO tactics, and promote your services on social media. |
| [Your Specialty] video production in [Your City] | High | Highlight unique aspects of your video production services, create SEO-friendly content about your projects, and engage with the local community online. |
| Top-rated video production company near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable video production in [Your City] | Low | Highlight affordable packages and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find video production services near me | Medium | Use local SEO strategies, create content around popular video services, and ensure your website is optimized for mobile users searching nearby. |
| Popular video production company in [Your City] | Medium | Use social media to share popular projects, engage with local influencers, and gather client testimonials to build credibility. |
| Best video production for events in [Your City] | Low | Create event-focused content, highlight your event video services on your website, and host or participate in local events to generate buzz. |
What really matters when you do SEO for a video production company
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For video production companies, like yours, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Clients |
|---|---|
| Optimize Google My Business profile | Ensures your video production company appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more people to choose your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting clients looking for specific video production services. |
| Optimize for local SEO | Ensures your company shows up in local searches (e.g., "video production near me"), driving inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality videos and images of your work | Attractive visuals showcase your expertise and portfolio, significantly influencing potential clients' decision to hire you. |
| Include detailed service descriptions with keywords | Allows search engines to index your services, helping you appear in searches for specific video production needs, and makes it easy for clients to understand what you offer. |
| List your company on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with local businesses and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these local voices. |
| Promote special projects and offers | Creates a sense of urgency and excitement, encouraging potential clients to choose your company for unique video production needs. |
| Utilize social media to share updates and engage with clients | Builds a community around your company, keeps clients informed about new projects, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and bookings | Makes it convenient for clients to plan their projects or schedule meetings, leading to increased bookings and sales. |
| Create blog posts about your projects and industry insights | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your video production company unique. |
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What is always useless when you do SEO for a video production company
We have studied a lot of video production companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your video production company. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-media related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestvideoproduction.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same portfolio items | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique portfolio item or project. |
| Using Flash for video galleries or booking pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for video production services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your video production company's SEO efforts. |
| Ignoring structured data for videos | Structured data helps search engines understand your videos better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your portfolio regularly | Outdated portfolio information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos and videos of your actual projects and team. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your video production company's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your video production company?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your video production company, managing projects, keeping clients happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating amazing video content. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your video production services online, and ultimately, more clients reaching out to you.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your video production company’s website much more visible in strategy pack for video production companies.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your video production company and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your video production company more profitable
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Useful tools production company owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your video production company's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your video production company appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your video production services, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your company's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects client reviews and ratings, which improve your company's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your video production company improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your company's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to video production, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best production company owners
We understand why many video production company owners might shy away from SEO and marketing.
Running a video production company is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your projects rather than dive into something that seems complicated and uncertain. No need to deteriorate your company's budget here.
That's why we've created a "marketing pack" specifically for video production companies like yours.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your video production company without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small video production companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your video production company thrive without adding extra stress to your already busy life.
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