![Video Game Dev Agency: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-9_d45590a6-023d-4058-a9b9-3076d5ddc214.png?v=1715867248&width=1100)
SEO isn't just for e-commerce sites and tech giants—it's a crucial tool that the top video game development agencies use strategically to attract clients and gamers alike.
We understand that you're busy crafting the next big hit in the gaming world, and the idea of optimizing your website might seem like an additional challenge.
But here's the thing: you don't need to be an SEO guru or invest a fortune to make it effective. Just a few straightforward steps can significantly enhance your online presence and draw more clients and gamers to your projects.
To assist you, we've created a free SEO checklist - and for a comprehensive action plan, please check out our marketing tactics and strategies pack for video game developers.
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What is SEO for video game agencies exactly?
Simply put, SEO is all about making your video game development agency’s website more attractive to search engines like Google.
When someone searches for "top game development agency" or "best indie game developers," SEO helps your agency show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and engage with your services.
Why is SEO Important for Video Game Development Agencies?
SEO is incredibly important for video game development agencies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your agency online, especially when they're looking for game development services.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best game developers near me" and finding your agency right at the top!
- Attracting More Targeted Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for game development services, your agency pops up. This means more relevant inquiries and potential projects.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your video game development agency:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in VR games, make sure you use phrases like "top VR game developers" or "best virtual reality game development" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your agency. Share your portfolio, case studies, upcoming projects, and stories about your development team.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover innovative game development at [Your Agency Name], the top-rated game development agency in [Your City]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from gaming blogs, industry news sites, or tech community pages.
- Social Media:
Being active on social media with your agency’s page can drive traffic to your site and improve your online presence. Share your latest game releases, developer insights, and industry events to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking to review your portfolio!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online contact form or client portal.
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Which keywords should you target for your video game development agency?
Game developers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of games or development services you offer. This increases the chances that people will find and choose your agency for their game development needs.
For example, if you specialize in mobile game development, targeting keywords like "best mobile game developers" or "mobile game development agency" helps attract clients searching for those terms. This makes it easier for companies interested in mobile game development to find your agency online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for game development agencies.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best game development agency in [Your City] | High | Optimize your website with high-quality images of your projects, gather client testimonials, list on industry directories, and use local SEO strategies. |
| Where to find game developers | Medium | Create blog posts or pages on your website highlighting your expertise, use keywords naturally in content, and engage with industry influencers. |
| Top-rated game development company near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable game development services in [Your City] | Low | Highlight cost-effective solutions and packages on your website, use keywords related to value, and promote deals on social media. |
| Mobile game development agency | High | Showcase your mobile game projects, create SEO-friendly content about your development process, and engage with the mobile gaming community online. |
| Best indie game developers | Medium | Feature your indie game projects prominently on your website, use local SEO tactics, and promote your work on social media and gaming forums. |
| Game development for startups | Medium | Create content around your services for startups, highlight successful projects, and engage with startup communities and events. |
| VR game development company | High | Highlight your VR projects, create content about VR development, and engage with the VR community through forums and social media. |
| Popular game development studios in [Your City] | Medium | Use social media to share your popular projects, engage with local influencers, and gather client testimonials to build credibility. |
| Game development for educational purposes | Low | Create content around educational game development, highlight your expertise in this niche, and engage with educational institutions and forums. |
What really matters when you do SEO for a video game development agency
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For video game development agencies, like yours, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Clients |
|---|---|
| Optimize Google My Business profile | Ensures your agency appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more businesses to work with you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting clients looking for specific game development services. |
| Optimize for local SEO | Ensures your agency shows up in local searches (e.g., "game development agencies near me"), driving inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Showcase high-quality images and videos of your projects | Attractive visuals entice potential clients, showcasing your expertise and the quality of your work, which can significantly influence their decision to hire you. |
| Include detailed case studies with keywords | Allows search engines to index your case studies, helping you appear in searches for specific types of projects, and makes it easy for clients to see your capabilities. |
| List your agency on industry-specific directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with industry bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices. |
| Promote special projects and achievements | Creates a sense of credibility and excitement, encouraging potential clients to consider your agency for their next project. |
| Utilize social media to share updates and engage with the community | Builds a community around your agency, keeps clients informed about new projects, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and project management tools | Makes it convenient for clients to plan their projects and collaborate with your team, leading to increased bookings and successful project completions. |
| Create blog posts about your development process and industry trends | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your agency unique. |
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What is always useless when you do SEO for a video game development agency
We have studied a lot of video game development agencies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your game development agency. |
| Keyword stuffing in game descriptions | Overusing keywords in game descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-gaming related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestgameagency.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same game projects | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique game project or topic. |
| Using Flash for game demos or portfolio pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for game development agencies on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your agency's SEO efforts. |
| Ignoring structured data for game projects | Structured data helps search engines understand your game projects better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your portfolio regularly | Outdated portfolio information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality images of your actual game projects and team. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your agency's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your video game development agency?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle developing your video games, managing your team, keeping clients happy, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating amazing video games. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your game development agency online, and ultimately, more clients and projects coming your way.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your agency’s website much more visible in strategy pack for game developers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your game development agency to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your video game development agency more profitable
We have studied the strategies of the best video game agencies in the world. All their tactics are explained in our pack!
Useful tools video game agency owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your video game development agency's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your agency appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your agency, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your agency's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your agency's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects client reviews and ratings, which improve your agency's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your agency improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your agency's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your agency's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your agency's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your agency, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your agency's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best video game agency owners
We understand why many indie game developers might shy away from SEO and marketing.
Developing a video game is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big studios can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your game rather than dive into something that seems complicated and uncertain. No need to deteriorate your development budget here.
That's why we've created a "marketing pack" specifically for indie game developers like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your game without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other indie games, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your game reach its full potential without adding extra stress to your already busy life.
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