Video Game Development Agency Marketing Budget Estimator

If you own a video game development agency, marketing is essential. However, determining the right budget can be tricky—you might worry about overspending or missing opportunities. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a tailored estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for video game agency owners

1. What is your agency's location type?

Boutique studio in a small city or low-competition area Major studio in a competitive metropolitan area

Highly competitive urban areas may require more aggressive marketing and higher budgets to stand out.

2. Do you have a professional website with portfolio and lead generation features?

No Yes

A robust online presence helps showcase your projects and attract potential clients.

3. What type of content do you plan to prioritize?

High-quality demo reels Client testimonials Behind-the-scenes (development process) Game trailers Case studies

High production value content such as demo reels or trailers typically require higher budgets for production.

4. On how many social networks do you want to post?

2

Popular platforms for video game agencies include LinkedIn, Twitter, Instagram, YouTube, and sometimes TikTok. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated marketing manager?

Yes No

A dedicated manager ensures consistent online presence and effective campaign management, though it increases costs.

6. What is your agency's market positioning?

High-end / premium (AAA or high-profile projects) Mid-range (quality work at competitive prices) Indie / budget-friendly Specialized / niche (innovative or experimental)

Premium agencies often require more polished branding and marketing, while indie studios can operate with a leaner budget.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on digital ads such as Google Ads, LinkedIn Ads, Facebook Ads, etc. to reach potential clients.

8. Do you target enterprise-level clients or major corporations (B2B)?

No Yes

B2B marketing often requires targeted outreach, networking, and possibly specialized campaigns to secure large contracts.

9. How frequently do you launch special campaigns or promotional offers?

Occasionally Regularly

Agencies that run frequent campaigns may allocate additional budget to boost their visibility.

10. Do you plan to collaborate with industry influencers or game reviewers?

No Yes

Collaborations with respected industry figures can enhance your credibility, but they also require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many agencies budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for video game development agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid overspending, and invest in strategies that yield measurable results for your agency.

Calculate My Budget