![Video Game Dev Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_695fe2b6-c991-487d-8bbe-461fe474d0cf.png?v=1715865434&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top video game development agencies use strategically to attract clients and showcase their work.
We know you're busy developing the next big hit and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your agency.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for game developers.
Get the content idea list made for video game agency owners
A lot of video game agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a video game development agency
We have analyzed numerous video game development agencies' social media strategies while creating our strategy pack for game developers - here is what consistently drives engagement and growth.
| Content Type | Why It Works to Engage and Grow Your Audience |
|---|---|
| Gameplay Trailers | High-quality trailers showcasing game mechanics and graphics can captivate potential players, generating excitement and anticipation. |
| Developer Diaries | Behind-the-scenes videos featuring the development process and team members build trust and create a personal connection with the audience. |
| Player Testimonials | Positive reviews and testimonials from real players provide social proof and encourage others to try the game. |
| Exclusive Previews and Demos | Offering limited-time access to game previews or demos can attract new players eager to experience the game firsthand. |
| User-Generated Content | Sharing content created by players (screenshots, fan art, reviews) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with gaming influencers can introduce the game to a broader, engaged audience. |
| Event Announcements | Promoting upcoming events, such as game launches, live streams, or tournaments, can attract new players interested in unique experiences. |
| Seasonal and Themed Updates | Highlighting seasonal events or themed updates can attract players looking for fresh and exciting content. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to stay connected with the game. |
| Development Insights | Sharing insights into game design and development can intrigue enthusiasts and motivate them to follow the game's progress. |
| Regular Updates | Keeping followers informed with regular updates on game development and new features maintains interest and anticipation. |
| Team Spotlights | Featuring stories about the development team members creates a personal connection and humanizes the brand. |
| Game Tips and Tricks | Sharing tips and strategies for playing the game can engage followers who are passionate about improving their skills. |
| Sustainability Initiatives | Highlighting sustainable practices or community contributions appeals to socially conscious gamers. |
| Player Spotlights | Featuring dedicated players creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into players. |
Some video game agencies make 5x more profit than you!
We have studied the strategies of the best video game agencies in the world. Replicate them now!
How can video game agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and trailers of your games are essential.
Gamers play with their eyes first. Make sure the lighting is good, the graphics are sharp, and the presentation is captivating.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Gamers appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your game development process. Behind-the-scenes footage, developer stories, and player shoutouts can create a personal connection with your audience.
If you want to keep your potential players excited, highlight any special updates, events, or new features. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new players.
An example of our marketing pack for video game agency owners
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your game’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your game, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for game developers.
How to Do It Fast and Efficient
First, spend a few hours once a week capturing screenshots, recording gameplay, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage players to share their own gameplay and tag your game. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for video game agencies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for video game development agencies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your video game development agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Screenshots | Capture high-quality screenshots directly from your game. Enhance them using free tools like GIMP or Canva. |
| Player Testimonials | Encourage players to share quick video testimonials about their gaming experience. Offer in-game rewards or exclusive content as a thank-you. |
| User-Generated Content | Motivate players to share their gameplay moments by hosting monthly contests for those who tag your game on Instagram or Twitter. |
| Developer Diaries | Film short, behind-the-scenes videos of your development process using a smartphone and a basic tripod. Edit with free software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during less busy times. |
| Feature Announcements | Create simple, eye-catching graphics for new game features using free tools like Canva. Include a brief description and a compelling visual. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your office or studio. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite game features or suggestions for new content. |
| Local Event Promotions | Collaborate with local gaming events by offering small discounts or exclusive in-game items. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local gaming events or partnerships with community organizations. |
| Player Spotlights | Highlight loyal players with their favorite in-game moments. Take a quick screenshot and share a short story about their experience with your game. |
| Concept Art | Share early concept art and sketches. Use free tools like GIMP to enhance and present them attractively. |
| Sustainability Tips | Share eco-friendly practices within your studio, such as using energy-efficient hardware or recycling. Create simple infographics with free tools like Canva. |
| Development Process Clips | Record short clips of your coding, designing, or testing processes. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win in-game rewards. Use prizes that are cost-effective like exclusive skins or items. |
| Seasonal Updates | Highlight seasonal game updates or events using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best video game agencies in the world!
There are video game agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for video game agencies
Investing in high-quality social media content for your video game development agency can be a game-changer. Many other agencies might not prioritize this, giving you a unique opportunity to stand out, capture attention, and build a dedicated fanbase.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Developer Livestreams | Hosting live or recorded developer streams where your team discusses game development processes and showcases behind-the-scenes content can create a sense of community and attract a global audience. |
| Interactive Game Demos | Offering interactive demos of your games, including early access and beta versions, can provide a unique hands-on experience and entice people to follow your projects closely. |
| Limited Edition In-Game Items | Creating buzz with limited edition or seasonal in-game items available for a short time can generate excitement and urgency, attracting new and repeat players. |
| Exclusive Developer Q&A Sessions | Offering exclusive Q&A sessions where players can interact with the developers can create a memorable experience and foster word-of-mouth promotion. |
| AR Game Previews | Implementing augmented reality (AR) technology in your game previews where players can see 3D representations of game elements can enhance the gaming experience and attract tech-savvy customers. |
| Themed Game Nights | Hosting themed game nights, such as a retro gaming night or a multiplayer tournament, can provide a unique and immersive experience, attracting groups and special occasions. |
| Game Challenge Contests | Organizing game challenge contests (e.g., speed runs or high score challenges) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Game Jams | Partnering with other developers or studios to host game jams can introduce your agency to new audiences and create a buzz in the gaming community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the development of your games, the inspiration behind them, or the personal journey of your developers can create an emotional connection with players. |
| Interactive Game Design Polls | Allowing players to vote on game design elements via social media polls can make them feel involved and eager to play the games they helped shape. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as sustainable game packaging or energy-efficient servers, can attract environmentally conscious gamers and media attention. |
| Mobile Game Pop-Ups | Operating a mobile game station at different locations or local events can expand your reach and attract new players who may follow your agency's future projects. |
| Game Development Subscription Service | Offering a subscription service where players receive monthly updates, exclusive content, and early access to your games can create a loyal customer base. |
| Immersive Game Development Workshops | Hosting workshops where aspiring developers can learn advanced game development techniques from your team can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Game Events | Organizing flash mob game events in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for video game agencies on social media
Don't waste your time and resources on these strategies. We've seen many game developers make these mistakes, and they won't help you stand out in the crowded market or attract new players to your games.
| Content Type | Why It Never Works for Game Developers | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack originality and can make your game appear uncreative or untrustworthy. | Use real screenshots, concept art, and behind-the-scenes photos to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing sales can feel spammy and turn off followers. | Mix in engaging content like development updates, player testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with gaming or your projects confuses followers and dilutes your brand. | Keep your content focused on your games, development process, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your game's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your game positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on gaming, community, and your game's unique features. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate players looking for genuine interaction. | Respond personally to comments and messages to show that you care about your players and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your game can bore followers and reduce engagement. | Share user-generated content, collaborate with other developers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential players. | Address negative feedback calmly and constructively, showing that you are willing to improve and value player input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your game seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate players and deter participation. | Offer simple, clear, and straightforward promotions that are easy for players to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your game. |
Make your video game development agency more profitable
We have studied the strategies of the best video game agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your video game development agency
We understand that as a video game development agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than indie developers or small studios like yours.
The day-to-day demands of developing and launching games are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budgets can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for video game development agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small game development studios on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your game's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your video game development agency could make more money!
Most video game agency owners don't know how to grow their business. Let us teach you the right strategies.
