Translation Agency Marketing Budget Estimator

If you own a translation agency, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or not enough. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for translation agency owners

1. What is your translation agency's primary market?

Regional or niche market Global market or highly competitive sector

Global markets often require more aggressive marketing and higher budgets to stand out.

2. Does your website offer an online quoting system or client portal?

No Yes

An online service platform typically requires ongoing maintenance, SEO work, and paid ads to attract clients.

3. What type of content do you plan to prioritize?

Case studies and success stories Client testimonials Team and process insights Language tips and tutorials Promotional offers

High-quality and specialized content usually requires higher production costs.

4. On how many social networks do you plan to post?

2

Popular platforms for translation agencies include LinkedIn, Twitter, and Facebook. More platforms mean more management and resources.

5. Are you planning to hire a dedicated marketing specialist?

Yes No

Operating a busy translation agency leaves little time for marketing. A dedicated specialist increases costs but ensures a consistent online presence.

6. What is your translation agency's market positioning?

High-end / premium (certified, specialized translations) Mid-range (balanced quality and fair pricing) Budget-friendly / high-volume agency Boutique / niche services

Premium agencies often require more polished branding and marketing, whereas budget-focused agencies can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Google Ads, LinkedIn Ads, and other industry-specific advertising.

8. Do you work with large corporate clients, law firms, or government agencies (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and specialized campaigns.

9. How frequently do you offer promotional discounts or seasonal offers?

Occasionally Regularly

Agencies running frequent promotions often allocate more budget to boost their campaigns.

10. Do you plan to collaborate with industry influencers or language experts?

No Yes

Collaborations with industry influencers or experts can boost brand credibility but require a dedicated budget.

11. What is your translation agency's approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 8% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for translation agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest in profitable strategies tailored for the translation industry.

Calculate My Budget