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You're at the helm of a brand's social media strategy. Let's pose a crucial question - are your current social media efforts maximizing your brand's online engagement and reach?
We're asking because we've observed many businesses, just like yours, facing hurdles in crafting impactful social media campaigns.
That's precisely why we've created a free social media planner template, specifically designed for businesses like yours. This resource is engineered to streamline your content creation process, ensuring each post is engaging and effective.
Moreover, if you're looking to elevate your brand's digital footprint with proven tactics and strategies, be sure to explore our Comprehensive Social Media Toolkit for Businesses.
Continue reading to learn how you can utilize this planner to boost your brand's social media presence and turn every post into a strategic asset for your business.
What social media platforms are best for promoting a social media agency?
It's a common misconception that all social media platforms are equally beneficial for promoting your social media agency.
The truth is, each platform caters to different audiences and serves various purposes. For instance, while LinkedIn is excellent for B2B interactions and professional networking, it might not be the best choice for a social media agency looking to showcase creative campaigns or engage broadly with potential clients in more relaxed settings.
As a social media agency, your focus should be on platforms that highlight visual content, foster community engagement, and amplify your brand's voice. Platforms like Instagram, Facebook, and Twitter are your go-to channels. Below, we've simplified this with a detailed table to help you make informed decisions.
Also, we've compiled comprehensive guides for each significant platform in our toolkit for social media agencies aiming to expand their reach.
The best social media platforms for a social media agency
| Social Media Platform | Relevancy Level for a Social Media Agency | Detailed Explanation |
|---|---|---|
| High | Perfect for visual storytelling, Instagram allows agencies to showcase their creativity, engage with followers through stories, and utilize hashtags to increase reach. | |
| High | Facebook's extensive user base and sophisticated ad tools enable agencies to target specific demographics, share rich content, and build community engagement. | |
| High | Twitter is ideal for real-time communication, sharing industry news, and engaging directly with clients and other brands, making it a dynamic tool for agencies. | |
| Medium-High | LinkedIn is valuable for B2B networking and establishing thought leadership within the industry, crucial for agencies looking to partner with other businesses. | |
| TikTok | Medium | With its rising popularity, TikTok offers agencies a platform to tap into younger demographics and experiment with trend-driven, creative content formats. |
| Medium | Pinterest can be a source of inspiration and a place to showcase an agency's portfolio visually, although it may not directly drive client engagement. | |
| Snapchat | Low | While Snapchat reaches younger audiences with its ephemeral content, it offers limited opportunities for sustained professional engagement or detailed content sharing. |
Some social agencies make 5x more profit than you!
We have studied the strategies of the best social agencies in the world. Replicate them now!
How to get started on social media for your social media agency?
Setting up and managing a social media account for your social media agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our social media strategy pack for agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider the types of businesses you want to attract, their industry, size, and social media needs. Are you targeting startups, local businesses, or large corporations? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the services you offer, your location (if relevant), operating hours, and something unique about your agency, like “Award-winning campaigns” or “Specialists in B2B marketing.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for agencies might be a good investment.
7-day social media calendar for a social media agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our social media strategy pack for agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, LinkedIn and Twitter are key for B2B, while Instagram and Facebook are great for B2C. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your agency appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your social media agency organically?
Here is a table of 12 very specific and creative content tactics a social media agency can use to organically increase their followers, along with the types of content that clients engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful social media campaigns, please refer to our agency strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live Social Media Audits | Host live sessions where you audit the social media profiles of volunteers. Provide actionable tips and strategies to improve their presence. This not only showcases your expertise but also attracts new followers interested in enhancing their social media game. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your agency, including brainstorming sessions, client meetings, and the creative process. This humanizes your brand and builds a stronger connection with your audience. |
| Client Success Stories | Highlight successful campaigns you've managed for clients. Share case studies and testimonials to demonstrate your effectiveness. This builds credibility and attracts potential clients. |
| Industry Influencer Collaborations | Collaborate with industry influencers to create content or host webinars. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Upcoming Projects | Tease upcoming projects with sneak peek photos or videos. Create a buzz by letting your followers vote on project names or elements, making them feel involved in the creative process. |
| Weekly Social Media Tips | Share weekly tips and tricks for social media management. This positions your agency as a valuable resource and encourages followers to engage with your content regularly. |
| Exclusive Webinars | Promote exclusive webinars where followers can learn about the latest trends and strategies in social media marketing. Share these experiences on social media to attract high-engagement followers. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the outcome of a campaign or voting for their favorite social media platform. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Tool and Resource Spotlights | Highlight tools and resources that you use in your campaigns through informative posts or stories. This educates your followers and showcases your commitment to using the best tools available. |
| Client Appreciation Posts | Share client reviews or photos of clients enjoying the success of their campaigns, with their permission. This not only shows appreciation for your clients but also encourages others to work with your agency and share their own experiences. |
| Sustainability Initiatives | If your agency focuses on sustainability, share your initiatives, such as reducing digital waste, supporting eco-friendly campaigns, or promoting green businesses. This attracts followers who value sustainability and want to support like-minded businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive services available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique opportunities. |
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What are some common social media mistakes to avoid as a social media agency?
As a social media agency, it's crucial to avoid common pitfalls that can undermine your efforts and impact your client relationships. Below, you'll find a detailed table that highlights specific mistakes, their consequences, and strategic recommendations to enhance your social media management.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Could lead to dissatisfaction and loss of clients. | Do not dismiss the concerns or suggestions of your clients. | Actively engage with client feedback to refine strategies and improve satisfaction. |
| 2 | Inconsistent Content Delivery | Reduces campaign effectiveness and client trust. | Avoid erratic posting schedules or last-minute content pushes. | Develop and adhere to a content calendar tailored to each client's needs. |
| 3 | Overemphasis on Sales-Driven Content | May lead to follower disengagement on client accounts. | Don't focus solely on promotional content. | Create a balanced content strategy that includes engaging, informative, and interactive posts. |
| 4 | Low-Quality Visuals | Can tarnish the agency's reputation for quality and professionalism. | Avoid using poorly designed graphics or low-resolution images. | Ensure all visual content is high-quality and reflects the brand standards of each client. |
| 5 | Ignoring Platform-Specific Optimization | Limits reach and engagement across social media channels. | Don't use a one-size-fits-all approach for different social media platforms. | Customize content to leverage the unique features and audience of each platform. |
| 6 | Not Leveraging Influencer Partnerships | Misses opportunities for expanded reach and credibility. | Avoid overlooking the power of influencer collaborations. | Identify and partner with influencers that align with client brands to amplify their messages. |
| 7 | Failing to Showcase Agency Successes | May not effectively attract new clients or retain current ones. | Do not keep your successes and client wins under wraps. | Regularly share case studies, testimonials, and successful campaigns to highlight your agency’s effectiveness. |
| 8 | Underutilizing User-Generated Content | Misses out on building authentic and relatable content for clients. | Don't ignore the content that users are organically creating. | Encourage and curate user-generated content for client campaigns to enhance authenticity. |
| 9 | Inadequate Crisis Management | Can lead to escalated situations and damage to client reputations. | Avoid ignoring or mishandling public relations crises. | Prepare and implement crisis management strategies that are swift and effective. |
| 10 | Lack of Brand Personality | Makes client social media profiles less engaging and memorable. | Don't let client accounts become sterile or impersonal. | Infuse brand personality into every post to create a unique and engaging online presence. |
| 11 | Not Utilizing Analytics | Fails to capture insights that could drive better results. | Avoid neglecting the data available from social media analytics. | Regularly review and act on analytics to refine strategies and report effectively to clients. |
| 12 | Ignoring New Social Media Features | Risks falling behind in an evolving digital landscape. | Don't be slow to adopt new tools and features. | Stay current with updates and integrate new features into client strategies to maintain a competitive edge. |
How to implement a successful system on social media for your social media agency?
When it comes to social media management for a social media agency, you're looking at a game that's as much about strategy and creativity as it is about analytics and engagement.
Setting up a process for this requires a bit of foresight and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for a social media agency specifically can include direct engagement on posts related to your services, the number of inquiries or leads received via social media, and user-generated content, like when clients share their success stories. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your social media agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For a social media agency, a good rhythm might be once a day on platforms like Instagram and Facebook, where visuals and case studies are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your social media agency more profitable
We have studied the strategies of the best social agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your social media agency?
We understand the hesitation many business owners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "audience engagement" and "conversion metrics" seem like a foreign language.
Managing a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your product or service should naturally attract customers, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our business strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your business's visibility and customer engagement, without detracting from the essential operations of your business.
Your social media agency could make more money!
Most social media agency owners don't know how to grow their business. Let us teach you the right strategies.
