![Social Media Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_9b990697-4c36-4ac3-8607-f2e43ea77ee7.png?v=1715865436&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best brands in the world use strategically to engage their audience and grow their business.
We know you're busy running your company and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can significantly boost your online presence and attract new clients.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for business owners.
Get the content idea list made for social media agency owners
A lot of social agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a social media agency
We have analyzed numerous social media accounts across various industries to develop our strategy pack for social media agencies - here is what consistently drives success.
| Content Type | Why It Works to Grow Your Social Media Presence |
|---|---|
| High-Quality Visuals | Eye-catching graphics and videos capture attention and increase engagement, making your content more shareable. |
| Behind-the-Scenes Content | Showcasing your team, work environment, and project processes builds trust and creates a personal connection with your audience. |
| Client Testimonials | Positive feedback from satisfied clients provides social proof and encourages potential clients to choose your services. |
| Case Studies | Detailed case studies of successful campaigns demonstrate your expertise and effectiveness, attracting new clients. |
| User-Generated Content | Sharing content created by your clients or followers engages the community and adds authenticity to your brand. |
| Industry Collaborations | Partnering with influencers or other businesses in your niche can expand your reach and introduce your agency to a broader audience. |
| Event Announcements | Promoting webinars, workshops, or industry events can attract new followers interested in your expertise and services. |
| Seasonal and Trend-Based Posts | Creating content around current trends or seasonal themes can increase relevance and engagement with your audience. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage your followers and foster a sense of community, encouraging them to interact with your brand. |
| Educational Content | Sharing tips, tutorials, and industry insights positions your agency as a thought leader and attracts followers interested in learning more. |
| Regular Updates | Consistently updating your followers with new content keeps your agency top-of-mind and encourages ongoing engagement. |
| Team Spotlights | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Success Metrics | Sharing key performance indicators and success metrics from your campaigns can demonstrate your agency's effectiveness and attract new clients. |
| Sustainability Initiatives | Highlighting your agency's sustainable practices or community involvement appeals to socially conscious consumers. |
| Client Spotlights | Featuring your clients and their success stories creates a sense of community and showcases the impact of your work. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some social agencies make 5x more profit than you!
We have studied the strategies of the best social agencies in the world. Replicate them now!
How can social media agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals and engaging content are essential for your social media presence.
People connect with visuals first. Ensure your graphics are eye-catching, your videos are clear, and your overall presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or successful campaigns. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for social media agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A graphic on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own success stories and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for social agencies on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for social media agencies, complete with practical tips to keep costs down and maximize your online presence.
You might want to incorporate some of these ideas in the social media strategy for your clients.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Photos | Utilize natural light by taking photos near windows during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount or a free service as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on social media tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily operations or introduce the team during slow hours. |
| Daily Tips Posts | Design simple, eye-catching graphics for daily social media tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their social media preferences or suggestions for new content ideas. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your agency. |
| Office Photos | Create attractive office settings using inexpensive items like plants, desk organizers, and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as digital marketing strategies that reduce paper waste. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team working on projects, such as brainstorming sessions or content creation. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free audit. |
| Seasonal Content Posts | Highlight seasonal trends and tips using natural light and your smartphone camera. Share the story behind the trend to add interest. |
Copy the tactics of the best social agencies in the world!
There are social agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for social agencies
Investing in top-notch social media strategies for your business might be worth it because many other companies won't bother, giving you a chance to really stand out, grab people's attention, and build a loyal following.
| Content Type | Why It Could Bring a LOT of Engagement |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions with industry experts or influencers can create a sense of community and attract a global audience eager to engage and learn. |
| Behind-the-Scenes Content | Offering behind-the-scenes looks at your agency's creative process can provide a unique and engaging experience, enticing potential clients to learn more about your services. |
| Client Success Stories | Sharing detailed success stories and case studies of your clients can generate excitement and urgency, attracting new and repeat business. |
| Exclusive Webinars | Offering exclusive webinars where clients can learn advanced social media strategies can create a memorable experience and foster word-of-mouth referrals. |
| AR Campaign Previews | Implementing augmented reality (AR) previews of upcoming campaigns can enhance the client experience and attract tech-savvy businesses. |
| Themed Social Media Challenges | Hosting themed social media challenges, such as a content creation contest, can provide a unique and immersive experience, attracting groups and special occasions. |
| Viral Content Contests | Organizing viral content contests (e.g., best user-generated content) can create buzz, attracting competitive creators and spectators. |
| Collaborative Campaigns | Partnering with other local businesses or influencers to host collaborative campaigns can introduce your agency to new audiences and create a buzz in the community. |
| Story-Driven Posts | Sharing in-depth stories about your agency's journey, the clients you serve, or the personal stories of your team can create an emotional connection with your audience. |
| Interactive Polls and Surveys | Allowing your audience to participate in polls and surveys to shape future content can make them feel involved and eager to see the results they helped create. |
| Sustainability Initiatives | Launching and promoting sustainability initiatives, such as eco-friendly campaigns or community projects, can attract environmentally conscious clients and media attention. |
| Pop-Up Workshops | Operating pop-up workshops in different locations or at local events can expand your reach and attract new clients who may seek your services later. |
| Content Subscription Service | Offering a subscription service where clients receive monthly content ideas and templates can create a loyal customer base. |
| Immersive Training Sessions | Hosting immersive training sessions where clients can learn advanced social media techniques from your experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob Marketing Stunts | Organizing flash mob marketing stunts in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for social agencies on social media
Don't waste your time and resources on these strategies. We've seen many social media agencies make these mistakes, and they won't help you stand out from the competition or attract new clients for your agency.
| Content Type | Why It Never Works for Social Media Agencies | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and client projects to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like case studies, industry insights, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with social media or your agency confuses followers and dilutes your brand. | Keep your content focused on social media trends, client success stories, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on social media, industry news, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with industry influencers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your social media agency more profitable
We have studied the strategies of the best social agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your social media agency
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your social media agency could make more money!
Most social media agency owners don't know how to grow their business. Let us teach you the right strategies.
