![Social Media Agency: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-9_0cd77367-b333-4ad4-ba9a-5e1f9527743e.png?v=1715867247&width=1100)
SEO is not just for tech giants and online stores—it's a powerful tool that the best social media agencies in the world use strategically to attract clients.
We know you're busy running your social media agency and the thought of optimizing your website might feel like another burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your agency.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for social media agencies.
Get the SEO checklist made for social media agency owners
The best social agencies rank first on Google. Here is a free tool to to get you started.
What is SEO for social agencies exactly?
Simply put, SEO is all about making your social media agency’s website more attractive to search engines like Google.
When someone searches for "top social media agency in [Your City]" or "best social media marketing services," SEO helps your agency show up in the results. The goal is to get your website higher up on the search results page so more businesses can find and hire your services.
Why is SEO Important for Social Media Agencies?
SEO is incredibly important for social media agencies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more businesses will see it. This means more potential clients discovering your agency online, especially when they're looking for social media marketing solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best social media strategy" and finding your agency right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when a business nearby searches for social media services, your agency pops up. This means more local clients and more projects for your team.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your social media agency:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer influencer marketing, make sure you use phrases like "top influencer marketing agency" or "influencer marketing experts" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share case studies, client testimonials, industry insights, and tips on social media strategies.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Boost your online presence with [Your Agency Name], the leading social media agency in [Your City]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, digital marketing forums, or business directories.
- Social Media:
Being active on social media with your agency’s page can drive traffic to your site and improve your online presence. Share your latest projects, client success stories, and industry news to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for your services!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have client portals or contact forms on your site.
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Which keywords should you target for your social media agency?
Social media agency owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the type of social media services you offer. This increases the chances that businesses will find and hire your agency.
For example, if you specialize in Instagram marketing, targeting keywords like "best Instagram marketing agency" or "Instagram marketing services near me" helps attract clients searching for those terms. This makes it easier for businesses interested in Instagram marketing to find your agency online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for social media agencies.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best social media agency in [Your City] | High | Optimize your website with case studies, gather client testimonials, list on local directories, and use local SEO strategies. |
| Where to find social media marketing services | Medium | Create blog posts or pages on your website highlighting your services, use keywords naturally in content, and engage with local business communities. |
| Social media agency with good reviews near me | Medium | Use client success stories, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best agency for [Social Media Platform] marketing in [Your City] | Medium | Feature specific platform services prominently on your website (e.g., Instagram, Facebook), use local SEO tactics, and promote case studies on social media. |
| [Your Service] agency in [Your City] | High | Highlight unique aspects of your services, create SEO-friendly content about your strategies, and engage with the local business community online. |
| Top-rated social media agency near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable social media agency in [Your City] | Low | Highlight affordable packages and specials on your website, use keywords related to value, and promote deals on social media. |
| Where to find social media experts near me | Medium | Use local SEO strategies, create content around your expertise, and ensure your website is optimized for mobile users searching nearby. |
| Popular social media agency in [Your City] | Medium | Use social media to share client success stories, engage with local influencers, and gather client testimonials to build credibility. |
| Best social media agency for small businesses in [Your City] | Low | Create small business-friendly content, highlight services tailored for small businesses on your website, and host webinars or events to generate buzz. |
What really matters when you do SEO for a social media agency
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Bring New Clients |
|---|---|
| Optimize Google My Business profile | Ensures your agency appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more businesses to engage with you. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting businesses looking for specific social media services. |
| Optimize for local SEO | Ensures your agency shows up in local searches (e.g., "social media agencies near me"), driving foot traffic and inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your team and workspace | Attractive photos entice potential clients, showcasing your professional environment and team, which can significantly influence their decision to work with you. |
| Include a detailed services page with keywords | Allows search engines to index your services, helping you appear in searches for specific social media solutions, and makes it easy for clients to see what you offer. |
| List your agency on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with local business bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these local voices. |
| Promote special offers and case studies | Creates a sense of urgency and excitement, encouraging potential clients to engage with your agency for unique solutions. |
| Utilize social media to share updates and engage with clients | Builds a community around your agency, keeps clients informed about new services, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online consultations and bookings | Makes it convenient for clients to plan their consultations or meetings, leading to increased bookings and engagements. |
| Create blog posts about social media trends and case studies | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your agency unique. |
Copy the tactics of the best social agencies in the world!
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What is always useless when you do SEO for a social media agency
We have studied a lot of businesses when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your business. |
| Keyword stuffing in social media posts | Overusing keywords in posts makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-relevant or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestsocialmediaagency.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same service | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for portfolio or contact pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your business's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual team and projects. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your business's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your social media agency?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your social media agency, managing clients, creating content, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—running your social media campaigns. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more businesses finding your agency online, and ultimately, more clients signing up for your services.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your agency’s website much more visible in strategy pack for social media agencies.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your agency to pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your social media agency more profitable
We have studied the strategies of the best social agencies in the world. All their tactics are explained in our pack!
Useful tools social media agency owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your social media agency's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your agency appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your agency, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your agency's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your agency website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects client reviews and ratings, which improve your agency's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your agency improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your agency's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your agency's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your agency's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your agency, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your agency's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best social media agency owners
We understand why many business owners might shy away from SEO and social media marketing.
Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like social media marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "social media marketing pack" specifically for business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and social media marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make social media marketing accessible and practical, helping your business thrive without adding extra stress to your already busy life.
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Most social media agency owners don't know how to grow their business. Let us teach you the right strategies.
