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You're a business owner. Let us ask you a question - are you driving a lot of organic traffic to your website with your current SEO strategy?
We are asking this question because we've seen many business owners struggle with the challenge of planning and executing effective SEO campaigns.
That's why we've developed a free social media planner, tailored specifically for business owners looking to enhance their online presence. This tool will help you streamline your social media efforts, ensuring that every post is optimized to attract and engage your target audience.
Additionally, if you want to boost your website's visibility with the right SEO tactics and strategies, check out our SEO Success Pack for Business Owners.
Read on to discover how to leverage this tool to enhance your online presence and ensure every effort contributes directly to your business success.
What social media platforms are best for promoting a SEO consultant?
Contrary to popular belief, not all social media platforms are relevant for your SEO consulting strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like TikTok, primarily used for short, entertaining videos, offer little value for SEO consultants aiming to attract business clients and engage with them on a professional level.
Actually, as an SEO consultant, you have to strategically select platforms focusing on those that enable professional networking, thought leadership, and detailed content sharing, such as LinkedIn, Twitter, and Facebook. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for SEO consultants who want to grow their business.
The best social media platforms for an SEO consultant
| Social Media Platform | Relevancy Level for an SEO Consultant | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional networking focus is ideal for connecting with potential clients, sharing industry insights, and establishing thought leadership in the SEO field. | |
| High | With its real-time updates and industry conversations, Twitter allows SEO consultants to engage with peers, share quick tips, and stay updated on the latest trends and algorithm changes. | |
| Medium-High | Facebook's diverse user base and group features enable SEO consultants to join industry-specific communities, share detailed posts, and use targeted ads to reach potential clients. | |
| Medium | While Instagram is more visual-centric, it can be used to share infographics, client success stories, and behind-the-scenes content, though it may not be as effective for detailed SEO discussions. | |
| Medium | Pinterest can be useful for sharing infographics and long-term visibility in search results, but it requires high-quality visuals and may not drive immediate client engagement. | |
| Snapchat | Low | Snapchat's ephemeral content and younger audience make it less relevant for SEO consultants aiming to engage with business clients and share in-depth industry knowledge. |
| TikTok | Low | TikTok's focus on short, entertaining videos is not well-suited for the detailed and professional content typically shared by SEO consultants. |
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How to get started on social media for your SEO consulting business?
Setting up and managing a social media account for your SEO consulting business is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our SEO marketing strategy pack.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your consulting services, expertise areas, and the specific industries you cater to. Who does it appeal to? Small business owners, e-commerce sites, local businesses? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your SEO consulting business’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the type of SEO services you offer, your location (if applicable), operating hours, and something unique about your business, like “10+ years of SEO expertise” or “Specializing in local SEO for small businesses.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for SEO consultants might be a good investment.
7-day social media calendar for an SEO consultant
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your SEO consulting business's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our SEO marketing strategy pack.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. LinkedIn and Twitter are often key for B2B services. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your consulting services appeal to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your business, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your SEO consulting business organically?
Here is a table of 12 very specific and creative content tactics an SEO consultant can use on social media to organically increase their followers, along with the types of content that clients engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful SEO consultants, please refer to our SEO strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live SEO Audits | Host live SEO audit sessions where you analyze a volunteer's website in real-time. Encourage viewers to ask questions and share their own websites for future audits. This not only engages your current followers but also attracts new ones interested in improving their SEO. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your SEO processes, including keyword research, content optimization, and analytics tracking. This humanizes your brand and builds a stronger connection with your audience. |
| Client Success Stories | Showcase client success stories with before-and-after metrics. Offer incentives like free consultations for followers who share their own SEO challenges. This encourages user-generated content and increases visibility. |
| Industry Influencer Collaborations | Collaborate with industry influencers and thought leaders to create content or host webinars. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of New Tools | Tease upcoming SEO tools or features with sneak peek photos or videos. Create a buzz by letting your followers vote on new tool names or features, making them feel involved in the development process. |
| Weekly SEO Tips | Share weekly SEO tips and tricks on social media. These can be based on recent algorithm updates, common SEO mistakes, or advanced techniques, creating a valuable resource that encourages sharing. |
| Exclusive Webinars | Promote exclusive webinars where followers can learn advanced SEO strategies and ask questions in real-time. Share these experiences on social media to attract high-engagement followers. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the impact of a specific SEO tactic or voting for their favorite SEO tool. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Algorithm Update Spotlights | Highlight recent algorithm updates and their impact on SEO through informative posts or stories. This educates your followers and showcases your expertise in staying current with industry changes. |
| Client Appreciation Posts | Share client testimonials or case studies, with their permission. This not only shows appreciation for your clients but also encourages others to seek your services and share their own success stories. |
| Sustainability Initiatives | If your consultancy focuses on sustainable SEO practices, share your initiatives, such as ethical link-building, supporting local businesses, or promoting eco-friendly hosting. This attracts followers who value sustainability and want to support like-minded businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive services available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique consulting opportunities. |
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What are some common social media mistakes to avoid as a SEO consultant?
As an SEO consultant, there are common pitfalls that can hinder your effectiveness and impact your client's online visibility. Below, you'll find a detailed table that outlines these mistakes, their potential consequences, and practical advice on what to avoid and what strategies to employ instead.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Keyword Research | Poor targeting leading to low traffic and conversions. | Do not assume you know what keywords your clients should target. | Conduct thorough keyword research to understand what potential customers are searching for. |
| 2 | Neglecting Local SEO | Missing out on local market opportunities. | Avoid overlooking the importance of local search optimizations. | Optimize for local SEO by using geo-targeted keywords, creating local business listings, and managing online reviews. |
| 3 | Overlooking Mobile Optimization | Poor user experience on mobile devices, affecting rankings and user retention. | Don't ignore the growing number of mobile users. | Ensure websites are mobile-friendly with responsive design and fast loading times. |
| 4 | Using Outdated SEO Practices | Risk of penalties and loss of rankings. | Avoid using tactics like keyword stuffing or buying links. | Stay updated with the latest SEO guidelines and focus on creating valuable content and natural link building. |
| 5 | Not Utilizing Analytics | Lack of insights into SEO performance and missed opportunities for optimization. | Do not neglect the power of data in shaping SEO strategies. | Regularly use analytics tools to monitor traffic, rankings, and other key performance indicators to refine tactics. |
| 6 | Failing to Optimize for Voice Search | Missing out on the growing trend of voice search queries. | Don't overlook the specific requirements of voice search optimization. | Incorporate natural language and question-based phrases into content to cater to voice search users. |
| 7 | Ignoring Content Quality | Poor user engagement and decreased search engine rankings. | Do not produce content just for the sake of having more pages. | Focus on creating high-quality, relevant, and informative content that adds value to your audience. |
| 8 | Skipping Meta Descriptions and Title Tags | Lower click-through rates from search engine results pages. | Avoid leaving these important HTML elements as an afterthought. | Carefully craft engaging and keyword-rich meta descriptions and title tags to improve visibility and click-through rates. |
| 9 | Not Building Quality Backlinks | Weak domain authority and poor search rankings. | Don't engage in spammy or irrelevant link-building practices. | Focus on earning backlinks through high-quality content and genuine relationships with relevant websites. |
| 10 | Forgetting About User Experience (UX) | Poor engagement and high bounce rates. | Do not just focus on search engines; neglecting the user can be detrimental. | Enhance UX by improving site navigation, reducing loading times, and ensuring content is easily accessible. |
| 11 | Not Adapting to Algorithm Updates | Potential loss in search rankings due to outdated practices. | Avoid sticking rigidly to old SEO strategies. | Stay informed about search engine algorithm updates and adjust your SEO strategies accordingly. |
| 12 | Ignoring Social Signals | Missing out on additional traffic and engagement opportunities. | Do not underestimate the impact of social media on SEO. | Integrate social sharing tools on your content and actively promote your content on social media platforms. |
How to implement a successful system on social media for your SEO consulting business?
When it comes to social media management for SEO consultants, you're looking at a game that's as much about credibility and expertise as it is about your services.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for SEO consultants specifically can include direct engagement on posts related to your case studies, the number of consultation requests received via social media, and user-generated content, like when clients share their success stories. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your SEO consultancy, there's no one-size-fits-all number, but for a small to medium-sized consultancy, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For SEO consultants, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional insights and industry news are key.
Stories and live features offer additional, less formal ways to connect weekly. On Facebook, where the conversation moves slower, one to two posts a week can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your SEO consulting business more profitable
We have studied the strategies of the best SEO consultants in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your SEO consulting business?
We understand the hesitation many business owners feel about diving into the world of marketing and social media.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "SEO optimization" and "keyword strategy" seem like a foreign language.
Running a business is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your services should naturally attract customers, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a SEO strategy pack specifically tailored for business owners like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our SEO strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of SEO, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging SEO to enhance your business's visibility and customer engagement, without detracting from the essential operations of your business.
Your SEO consulting business could make more money!
Most SEO consultants don't know how to grow their business. Let us teach you the right strategies.
