SEO Consultant: how to rank 1 on Google [SEO Checklist]

SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that businesses of all sizes can leverage to attract more clients and grow their online presence.

We understand that you're busy running your business, and the thought of optimizing your website might feel overwhelming.

But here's the good news: you don't need to be an SEO expert or invest a fortune to see results. Just a few strategic steps can significantly enhance your online visibility and drive more traffic to your site.

To assist you, we've created a free SEO checklist - and for a comprehensive action plan, please check out our SEO strategies and tactics for business owners.

Get the SEO checklist made for SEO consultants

The best SEO consultants rank first on Google. Here is a free tool to to get you started.

What is SEO for SEO consultants exactly?

Simply put, SEO is all about making your business’s website more attractive to search engines like Google.

When someone searches for "best SEO consultant in [Your Town]" or "top SEO services," SEO helps your business show up in the results. The goal is to get your website higher up on the search results page so more potential clients can find and hire your services.

Why is SEO Important for SEO Consultants?

SEO is incredibly important for SEO consultants, and here’s why:

Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your services online, especially when they're looking for SEO expertise.
Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best SEO consultant near me" and finding your business right at the top!
Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for SEO services, your business pops up. This means more inquiries and more clients for your consultancy.

Key Components of SEO

Now, let’s break down the main parts of SEO specifically for your consultancy:

On-Page SEO

This involves making sure the content on your website is optimized. It includes things like:

Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in local SEO, make sure you use phrases like "local SEO expert" or "local SEO services" on your site.
Content Quality:
Providing useful, engaging, and fresh content about your services. Share case studies, client testimonials, blog posts on SEO trends, and tips for improving search rankings.
Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Boost your online presence with [Your Business Name], the top-rated SEO consultant in [Your Town]."

Off-Page SEO

This focuses on actions taken outside your website to impact your rankings:

Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from industry blogs, local business directories, or professional associations.
Social Media:
Being active on social media with your business’s page can drive traffic to your site and improve your online presence. Share your latest blog posts, client success stories, and industry news to engage with your audience.

Technical SEO

This ensures your website meets the technical requirements of search engines:

Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential clients looking for your services!
Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for services on their phones while on the go.
Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you collect client information through contact forms or online consultations.

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Which keywords should you target for your SEO consulting business?

Business owners, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the SEO services you offer. This increases the chances that businesses will find and hire your consultancy.

For example, if you specialize in local SEO, targeting keywords like "best local SEO consultant" or "SEO services near me" helps attract clients searching for those terms. This makes it easier for businesses interested in improving their local search rankings to find your consultancy online.

Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for SEO consultants.

Keyword	Competitiveness Level	Tips and Initiatives
Best SEO consultant in [Your City]	High	Optimize your website with case studies, gather client testimonials, list on local business directories, and use local SEO strategies.
Where to find SEO services	Medium	Create blog posts or pages on your website highlighting your services, use keywords naturally in content, and engage with local business communities.
SEO expert near me	Medium	Use professional imagery, gather positive client reviews, and ensure your Google My Business profile is complete and optimized.
Top SEO strategies in [Your City]	Medium	Feature specific SEO strategies prominently on your website (e.g., on-page SEO, link building), use local SEO tactics, and promote your expertise on social media.
[Your Specialization] SEO consultant in [Your City]	High	Highlight unique aspects of your SEO services, create SEO-friendly content about your strategies, and engage with the local business community online.
Top-rated SEO consultant near me	High	Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings.
Affordable SEO services in [Your City]	Low	Highlight affordable packages and specials on your website, use keywords related to value, and promote deals on social media.
Where to find SEO experts near me	Medium	Use local SEO strategies, create content around popular SEO services, and ensure your website is optimized for mobile users searching nearby.
Popular SEO consultant in [Your City]	Medium	Use social media to share success stories, engage with local influencers, and gather client testimonials to build credibility.
Best SEO consultant for small businesses in [Your City]	Low	Create small business-friendly content, highlight services tailored for small businesses on your website, and host webinars or workshops to generate interest.

What really matters when you do SEO for a SEO consultant

Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For business owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.

Action / Initiative	Why It Matters / How It Helps Improve Your SEO
Conduct a comprehensive SEO audit	Identifies strengths and weaknesses in your current strategy, providing a roadmap for improvements that can boost your search engine rankings.
Optimize on-page SEO elements	Ensures your website's content, meta tags, and headers are aligned with targeted keywords, improving your visibility in search results.
Build high-quality backlinks	Increases your site's authority and trustworthiness, which search engines reward with higher rankings.
Conduct keyword research	Helps you understand what your target audience is searching for, allowing you to create content that meets their needs and ranks well.
Optimize for local SEO	Ensures your business appears in local searches (e.g., "SEO consultant near me"), driving traffic from nearby potential clients.
Ensure website is mobile-friendly	Most users search on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions.
Create high-quality, relevant content	Attracts and engages your target audience, improving your site's relevance and authority in the eyes of search engines.
Optimize Google My Business profile	Ensures your business appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust.
Gather and respond to online reviews	Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more people to engage with your services.
Engage with industry influencers and bloggers	Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these industry voices.
Promote case studies and success stories	Showcases your expertise and results, building trust and encouraging potential clients to choose your services.
Utilize social media to share updates and engage with clients	Builds a community around your business, keeps clients informed about new services, and drives traffic to your website.
Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms	Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking.
Create blog posts about SEO trends and tips	Attracts visitors to your site through informative and engaging content, improving SEO and showcasing your expertise.

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What is always useless when you do SEO for a SEO consultant

We have analyzed numerous businesses when we developed our SEO strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. Here, we explain why these efforts might be a waste of time or even counterproductive.

Action / Initiative	Why It Doesn't Matter / How It Doesn't Help Bring New Clients
Using meta keyword tags	Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your business.
Keyword stuffing in content	Overusing keywords in your content makes it hard to read and can be penalized by search engines, deterring potential clients.
Paying for backlinks from unrelated websites	Backlinks from non-relevant or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines.
Using exact match domains like bestseoconsultant.com	Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well.
Creating multiple pages for the same services	Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic.
Using Flash for key pages	Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead.
Focusing only on desktop optimization	Many clients search for services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings.
Using automated link-building tools	These tools often create low-quality or spammy links that can be penalized by search engines, hurting your SEO efforts.
Ignoring structured data for services	Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets.
Not updating your website content regularly	Outdated information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings.
Using irrelevant stock photos on your site	Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos that represent your business accurately.
Over-optimizing anchor text in links	Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead.
Ignoring page load speed for your website	Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your SEO. Ensure your site loads quickly.
Using too many ads above the fold on your homepage	Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively.

Should you pay someone for the SEO of your SEO consulting business?

Well, let's be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle running your business, managing clients, keeping up with industry trends, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?

Having an SEO consultant handle your optimization needs means you can focus on what you do best—growing your business. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your business online, and ultimately, more clients and revenue.

But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.

You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your website much more visible in strategy pack for business owners.

Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.

So, should you increase the marketing budget of your business and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.

Make your SEO consulting business more profitable

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Useful tools SEO consultants can use for their SEO

Here are some essential tools that our team has collected and listed, to help you improve your business's online presence and SEO.

Tool	How It's Useful
Google My Business	Ensures your business appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews.
SEMrush	Helps identify the best keywords for your business, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility.
Yext	Manages your business's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO.
Google Search Console	Monitors your website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy.
Yelp	Collects customer reviews and ratings, which improve your business's online reputation and visibility in local search results.
BrightLocal	Offers tools for local SEO audits, citation building, and review management, helping your business improve its local search presence.
Moz	Provides keyword research, link building, and site audit tools to enhance your business's SEO efforts and improve search engine rankings.
Ahrefs	Analyzes your business's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy.
Screaming Frog SEO Spider	Crawls your website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings.
AnswerThePublic	Generates content ideas by showing what people are searching for related to your business, helping you create relevant and engaging blog posts and pages.
Canva	Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO.
Hotjar	Provides insights into user behavior on your website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates.

Copy the SEO tactics of the best SEO consultants

We understand why many business owners might shy away from SEO and digital marketing.

Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like effective SEO is a luxury only big corporations can afford.

Plus, there's the constant worry about costs and whether any SEO efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.

That's why we've created a "SEO Starter Pack" specifically for business owners like you.

Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a solid SEO strategy for your business without feeling overwhelmed.

Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.

Our goal is to make SEO accessible and practical, helping your business thrive without adding extra stress to your already busy life.

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