![SEO Consultant: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_5e151056-5371-4753-9941-22fde74df11d.png?v=1715865452&width=1100)
Google and social media are not just for browsing and entertainment—they're powerful tools that the best SEO consultants in the industry use strategically to attract clients.
We know you're busy optimizing websites and the thought of managing your own content might feel like another burden.
But here's the deal: you don't need to be a content marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for SEO consultants.
Get the content idea list made for SEO consultants
A lot of SEO consultants manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a SEO consultant
We have analyzed numerous SEO campaigns when developing our SEO strategy pack for businesses - here is what consistently drives results.
| SEO Tactic | Why It Works to Boost Your Online Presence |
|---|---|
| Keyword Research | Identifying and targeting the right keywords ensures your content reaches the audience actively searching for your services. |
| On-Page Optimization | Optimizing meta tags, headers, and content improves your site's relevance and ranking on search engines. |
| Quality Backlinks | Acquiring backlinks from reputable sites boosts your domain authority and search engine rankings. |
| Content Marketing | Creating valuable, informative content attracts and engages your target audience, driving organic traffic. |
| Technical SEO | Ensuring your website is technically sound improves crawlability and indexing, leading to better search engine performance. |
| Local SEO | Optimizing for local search helps your business appear in local search results, attracting nearby customers. |
| Mobile Optimization | Ensuring your site is mobile-friendly enhances user experience and improves rankings on mobile searches. |
| Analytics and Reporting | Regularly analyzing performance data helps refine strategies and measure the effectiveness of your SEO efforts. |
| Social Media Integration | Leveraging social media platforms can drive traffic to your site and improve your search engine rankings. |
| Competitor Analysis | Understanding your competitors' strategies helps identify opportunities and gaps in your own SEO approach. |
| Content Updates | Regularly updating your content keeps it relevant and can improve your search engine rankings over time. |
| Schema Markup | Implementing schema markup helps search engines understand your content better, leading to enhanced visibility. |
| Page Speed Optimization | Improving page load times enhances user experience and can positively impact your search engine rankings. |
| Voice Search Optimization | Optimizing for voice search ensures your content is accessible to users who prefer voice-activated search queries. |
| Customer Reviews | Encouraging and managing customer reviews can improve your online reputation and local search rankings. |
| Link Building Campaigns | Strategic link building campaigns can significantly enhance your site's authority and search engine performance. |
Some SEO consultants make 5x more profit than you!
We have studied the strategies of the best SEO consultants in the world. Replicate them now!
How can SEO consultants make great content on social media?
What to Prioritize
You probably know it already, but high-quality content and a well-optimized website are essential for your SEO strategy.
People search with intent first. Make sure your website is user-friendly, the content is relevant, and the presentation is inviting.
Also, update your content regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for you.
Of course, respond to comments and inquiries quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “invisible” consultant.
Show the real side of your business. Case studies, client success stories, and behind-the-scenes insights can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, webinars, or new services. Make sure your followers know what’s new and valuable.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every SEO trend. Focus on what fits your business “image” and what your audience needs.
If you have a low budget to conduct marketing for your SEO services, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for SEO consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week creating content, optimizing pages, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their own success stories and tag your business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for SEO consultants on social media
Our team has created this list of specific, low-cost content ideas tailored for SEO consultants, with practical tips to keep costs down and effectively use digital platforms.
You might want to incorporate some of these ideas in the marketing strategy of your SEO consultancy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| SEO Case Studies | Document your successful projects using free tools like Canva for creating visually appealing case studies. Highlight key metrics and outcomes. |
| Client Testimonials | Ask satisfied clients to provide a quick video testimonial using their smartphone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share their success stories by offering a monthly raffle for those who tag your consultancy on LinkedIn. |
| DIY SEO Tips Videos | Film short, simple SEO tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| SEO Tips Posts | Design simple, eye-catching graphics for SEO tips using free tools like Canva. Include a brief description and a relevant image. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free LinkedIn or Facebook polls about their SEO challenges or suggestions for new services. |
| Local Event Promotions | Collaborate with local business events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local business events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your consultancy. |
| SEO Infographics | Create attractive infographics using free tools like Canva to explain complex SEO concepts in a simple way. |
| Sustainability Tips | Share eco-friendly business practices such as reducing paper use or supporting local businesses. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your team working on SEO strategies or conducting audits. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free SEO audit. Use prizes that are cost-effective like a free consultation. |
| Seasonal SEO Tips | Highlight seasonal SEO strategies using natural light and your smartphone camera. Share the story behind the strategy to add interest. |
Copy the tactics of the best SEO consultants in the world!
There are SEO consultants that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for SEO consultants
Investing in high-quality content for your SEO consultancy can be a game-changer because many competitors might not put in the effort, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| SEO Webinars | Hosting live or recorded webinars where you share valuable SEO strategies and insights can establish your authority in the field and attract a global audience. |
| Interactive SEO Audits | Offering live, interactive SEO audits of websites can provide a unique, hands-on experience and entice potential clients to seek your expertise. |
| Case Study Publications | Publishing detailed case studies showcasing your successful SEO projects can generate excitement and urgency, attracting new and repeat clients. |
| Exclusive SEO Workshops | Offering exclusive workshops where clients can learn advanced SEO techniques directly from you can create a memorable experience and word-of-mouth referrals. |
| AR SEO Tools | Implementing augmented reality (AR) technology in your SEO tools where clients can visualize their website improvements can enhance the user experience and attract tech-savvy clients. |
| Themed SEO Events | Hosting themed SEO events, such as a "SEO for E-commerce" night or a "Local SEO" workshop, can provide a unique and immersive experience, attracting niche audiences. |
| SEO Challenge Contests | Organizing SEO challenge contests (e.g., ranking a page in under 30 days) can create viral moments, attracting competitive marketers and spectators. |
| Collaborative Webinars | Partnering with other industry experts to host collaborative webinars can introduce your consultancy to new audiences and create a buzz in the community. |
| Story-Driven Blog Posts | Sharing in-depth stories about your successful SEO campaigns, the clients you’ve helped, or your personal journey in the SEO industry can create an emotional connection with potential clients. |
| Interactive SEO Polls | Allowing clients to vote on SEO topics they want to learn about via social media polls can make them feel involved and eager to engage with your content. |
| Eco-Friendly SEO Practices | Launching and promoting eco-friendly SEO practices, such as green hosting or sustainable digital marketing strategies, can attract environmentally conscious clients and media attention. |
| SEO Pop-Up Consultations | Offering pop-up SEO consultations at different locations or industry events can expand your reach and attract new clients who may seek your services later. |
| SEO Subscription Service | Offering a subscription service where clients receive monthly SEO tips, tools, and resources can create a loyal client base. |
| Immersive SEO Workshops | Hosting workshops where clients can learn advanced SEO techniques from you can attract marketing enthusiasts and create a sense of exclusivity. |
| Flash Mob SEO Consultations | Organizing flash mob SEO consultations in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for SEO consultants on social media
Don't waste your time and resources on these strategies. We've seen many SEO consultants make these mistakes, and they won't help you stand out from the competition or attract new clients for your business.
| Strategy | Why It Never Works for SEO Consultants | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your consultancy appear unoriginal or untrustworthy. | Use real photos of your team, client meetings, and office to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing your services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and industry insights to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with SEO or digital marketing confuses followers and dilutes your brand. | Keep your content focused on SEO strategies, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your consultancy's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on SEO, industry trends, and your consultancy's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with industry experts, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your consultancy seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your consultancy. |
Make your SEO consulting business more profitable
We have studied the strategies of the best SEO consultants in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your SEO consulting business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your SEO consulting business could make more money!
Most SEO consultants don't know how to grow their business. Let us teach you the right strategies.
