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Are you a homeowner or property manager? Let's consider something important - are your remodeling projects attracting the attention they deserve on social media?
We pose this question because we've observed many in the remodeling industry face difficulties when it comes to crafting impactful social media content.
That's precisely why we've created a free social media planner template, specifically designed for those in the remodeling business. This resource is designed to streamline your content creation process, ensuring that each post engages and attracts potential clients effectively.
Moreover, if you're looking to elevate your remodeling service's online visibility through proven tactics and strategies, be sure to explore our Marketing Pack for Remodeling Services.
Continue reading to learn how you can utilize this tool to boost your remodeling service's digital footprint and make every social media post a strategic step towards greater business success.
What social media platforms are best for promoting a remodeling service?
Contrary to popular belief, not all social media platforms are relevant for your remodeling service marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like TikTok, primarily used for short, trend-driven videos, offer little value for remodeling services aiming to showcase detailed project work and engage with potential clients on a professional level.
Actually, as a remodeling service provider, you have to strategically select platforms focusing on those that enable visual storytelling, professional networking, and detailed project showcases, such as Instagram, Facebook, and LinkedIn. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for remodeling service providers who want to grow their business.
The best social media platforms for a remodeling service
| Social Media Platform | Relevancy Level for a Remodeling Service | Detailed Explanation |
|---|---|---|
| High | Instagram's visual-centric format is ideal for showcasing before-and-after photos, engaging with users via stories, and leveraging location tags and hashtags for local discovery. | |
| High | With its vast user base, Facebook allows remodeling services to reach a diverse audience, promote projects, and use targeted ads. Its review and recommendation features also help in building trust and credibility. | |
| High | LinkedIn’s professional focus and B2B orientation make it ideal for connecting with other businesses, showcasing detailed project portfolios, and establishing industry authority. | |
| Medium-High | Pinterest is useful for long-term visibility in search results and can attract home improvement enthusiasts, but it requires high-quality photography and may not drive immediate local engagement. | |
| Medium | While Twitter can be used for real-time updates and customer service, its text-heavy format and fast-paced nature might not be as effective for visual storytelling. | |
| TikTok | Low | TikTok's trend-driven content and short video format may not be suitable for showcasing detailed remodeling projects and engaging with a professional audience. |
| Snapchat | Low | Snapchat appeals to younger audiences with its ephemeral content, but it might not offer the sustained engagement or reach that other platforms provide for remodeling service marketing. |
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How to get started on social media for your remodeling service?
Setting up and managing a social media account for your remodeling service is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for remodeling services.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider the types of remodeling projects you specialize in, your service area, and your price range. Who does it appeal to? Homeowners, real estate investors, commercial property managers? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your remodeling service’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the types of remodeling services you offer, your service area (a must), operating hours, and something unique about your business, like “Family-owned since 1992” or “Specializing in eco-friendly renovations.” Including a link to your portfolio, contact information, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for remodeling services might be a good investment.
7-day social media calendar for a remodeling service
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your remodeling service's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for remodeling service owners.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, Instagram, Facebook, and LinkedIn are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your remodeling service appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your remodeling service, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your remodeling service organically?
Here is a table of 12 very specific and creative content tactics a remodeling service can use on social media to organically increase their followers, along with the types of content that clients engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful remodeling services, please refer to our remodeling strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Virtual Home Tours | Host live virtual tours of recently remodeled homes. Encourage followers to ask questions and discuss their own potential projects. This not only engages your current followers but also attracts new ones interested in remodeling. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of ongoing projects, including challenges faced and solutions implemented. This humanizes your brand and builds a stronger connection with your audience. |
| Photo Contests of DIY Projects | Organize a photo contest where followers submit pictures of their own DIY projects. Offer incentives like discounts on your services for the best transformations. This encourages user-generated content and increases visibility. |
| Local Influencer Collaborations | Collaborate with local home decor bloggers and influencers to create content or feature your remodeling projects. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Upcoming Projects | Tease upcoming remodeling projects with sneak peek photos or videos. Create a buzz by letting your followers vote on design choices, making them feel involved in the remodeling process. |
| Weekly Before-and-After Showcases | Host a weekly showcase of before-and-after photos of your projects. Share the stories behind each project and the impact on the homeowners, creating a narrative that encourages sharing and engagement. |
| Exclusive Webinars | Promote exclusive webinars where followers can learn about remodeling tips and tricks directly from your experts. Share these learning experiences on social media to attract a knowledgeable audience. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as choosing between two design options or guessing the cost of a remodel. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Material Spotlights | Highlight new and sustainable materials used in your projects through informative posts or stories. This educates your followers and showcases your commitment to innovation and quality. |
| Customer Testimonials | Share customer testimonials or photos of happy homeowners with their newly remodeled spaces, with their permission. This not only shows appreciation for your clients but also encourages others to trust your services and share their own experiences. |
| Eco-Friendly Initiatives | If your service focuses on eco-friendly remodeling, share your initiatives, such as using sustainable materials or energy-efficient designs. This attracts followers who value sustainability and want to support environmentally conscious businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive discounts available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique remodeling opportunities. |
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What are some common social media mistakes to avoid as a remodeling service?
As a remodeling service provider, it's crucial to avoid common pitfalls in your social media strategy to enhance your online presence and customer engagement. Below is a detailed table that outlines specific mistakes, their potential impacts, and strategic recommendations to improve your social media effectiveness.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Customer Feedback | Negative impact on reputation and client trust. | Do not disregard client reviews or feedback on your projects. | Actively engage with and respond to feedback, showing appreciation and openness to improvement. |
| 2 | Inconsistent Posting | Loss of follower engagement and reduced project visibility. | Avoid erratic updates or overwhelming followers with too many posts at once. | Establish a consistent posting schedule to keep your audience informed and engaged. |
| 3 | Overly Promotional Content | Followers may lose interest if they don't see value beyond sales pitches. | Don't focus solely on showcasing your services. | Provide a mix of content that educates, entertains, and shows your projects' before and after transformations. |
| 4 | Not Using High-Quality Images | Poor visual content can detract from the perceived quality of your work. | Avoid using low-resolution or poorly composed images. | Use high-quality, visually appealing photos of your remodeling projects to attract potential clients. |
| 5 | Ignoring Local SEO Practices | Missing out on reaching potential local clients. | Don't neglect local keywords and geographical tagging in your posts. | Incorporate local SEO strategies by using relevant keywords and tagging project locations to enhance local visibility. |
| 6 | Not Engaging With Other Local Businesses or Influencers | Limited community interaction and missed partnership opportunities. | Avoid isolating your business from the local community and industry influencers. | Collaborate with local suppliers, interior designers, and home decor influencers to broaden your network and reach. |
| 7 | Failing to Highlight Unique Selling Points | Difficulty in distinguishing your service in a competitive market. | Do not rely solely on generic content that could apply to any remodeling service. | Showcase your unique approach, specialty services, or any niche expertise to set your business apart. |
| 8 | Neglecting User-Generated Content | Missing out on leveraging authentic experiences shared by clients. | Don't overlook the impact of sharing client testimonials and project stories. | Encourage clients to share their remodeling experiences and photos, and feature them on your channels with permission. |
| 9 | Poor Handling of Crisis Situations | Potential for negative publicity to spread quickly. | Avoid ignoring or defensively responding to complaints. | Address any issues transparently and professionally, demonstrating your commitment to client satisfaction and quality service. |
| 10 | Lack of Personality in Posts | Failure to connect personally with your audience. | Don't let your social media presence become too impersonal or corporate. | Inject your brand's personality into your posts, perhaps showcasing team members or behind-the-scenes work to create a more relatable image. |
| 11 | Not Tracking Analytics | Inability to understand what content resonates with your audience. | Avoid neglecting the insights that social media analytics can provide. | Regularly review analytics to see what types of posts generate the most engagement and adjust your strategy accordingly. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in a rapidly changing digital landscape. | Don't stick rigidly to outdated methods or ignore emerging social media features. | Stay updated with new trends and technologies, experimenting with them to enhance your social media presence and engagement. |
How to implement a successful system on social media for your remodeling service?
When it comes to social media management for remodeling services, the focus is as much on showcasing your transformations and projects as it is on the quality of your craftsmanship.
Developing a strategy for this requires careful planning and genuine representation of your work.
How to track results?
For tracking performance and results in remodeling services, analytics are your best friend. Each social media platform provides its own tools for monitoring your impact.
For instance, Instagram and Facebook offer Insights; Twitter has its Analytics, and so forth. These platforms help you monitor engagement rates, follower growth, and the reach of your posts.
Specific success metrics for remodeling services might include engagement on posts showcasing before-and-after photos, the number of inquiries or quotes requested through social media, and user-generated content, such as clients posting images of their renovated spaces. An increase in these metrics usually means your strategy is effective.
What marketing budget?
Discussing the right marketing budget for your remodeling service, there isn't a universal figure, but for a small to medium-sized business, starting with an average weekly budget of $100 to $500 on paid advertisements can be a good initial approach.
This budget allows you to experiment with various ad formats, targeting options, and platforms to discover what delivers the best return on investment. You can adjust based on the campaign's performance and objectives.
While paid advertisements are not essential, they are highly beneficial. We delve deeper into this in our strategy pack. With the decline in organic reach on social media, paid ads are crucial for ensuring your content is seen by both existing clients and potential new ones.
The advantages include increased visibility, targeted reach (allowing you to focus on specific demographics, locations, interests), and crucially, actionable insights from ad performance data. This last point enables you to continuously refine your approach for better outcomes.
How often should you post?
Regarding posting frequency, the golden rule is consistency over quantity.
For remodeling services, a good pace might be posting a few times a week on platforms like Instagram and Facebook, where showcasing visuals of your work is essential.
Using Stories and live features provides additional, informal ways to connect regularly. On Twitter, where interactions are more immediate, posting once or twice a day can keep you relevant without overwhelming your followers. The key is to maintain a steady presence that keeps your audience engaged and interested in your projects.
Make your remodeling service more profitable
We have studied the strategies of the best remodeling services in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your remodeling service?
We understand the hesitation many homeowners feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "customer engagement" and "retention metrics" seem like a foreign language.
Managing a remodeling project is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your craftsmanship should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for remodeling service providers like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our remodeling strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your remodeling service's visibility and customer engagement, without detracting from the essential operations of your business.
Your remodeling service could make more money!
Most remodeling service providers don't know how to grow their business. Let us teach you the right strategies.
