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You're a remodeling service provider. Picture this: your phone is ringing off the hook with new clients, all because you nailed your marketing plan. Exciting, right?
We've seen many remodeling professionals struggle with creating a comprehensive marketing strategy that truly works.
That's why we've developed a free marketing plan and strategy template, tailored to remodeling service providers. This tool will guide you through the steps of building a powerful marketing plan, ensuring you reach your target audience and achieve your business goals.
Also, if you want to take your remodeling service's marketing to the next level with proven tactics and strategies, check out our pack of marketing strategies and tactics for remodeling service providers.
Read on to discover how to leverage this tool to enhance your remodeling service's marketing efforts and drive more clients to your business.
Get the marketing planner tailored for remodeling services
The best remodeling service providers plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a remodeling service
We could easily list hundreds of marketing tactics here. However, we know you need actions that are practical and tailored to specific use cases for your remodeling service.
Marketing strategies for a remodeling service with a low budget
Great news, you can still attract new clients without blowing your remodeling service's budget.
We will briefly outline some fundamental marketing strategies here for clarity and conciseness; if you need a detailed action plan and tips to implement these strategies effectively and affordably, consult our strategy pack for remodeling services aiming to expand their clientele.
| Tactic for your Remodeling Service | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Social Media Marketing | $0 - $100/month | Post before-and-after photos of projects, share DIY tips, and highlight customer testimonials. Encourage clients to share their remodels and tag your service. |
| Email Marketing | $0 - $50/month | Leverage free email marketing tools to send updates on new services, seasonal promotions, and home maintenance tips. Gather emails via your website or during service consultations. |
| Referral Programs | $50 - $200/month | Develop a referral program where past clients receive a discount or a complimentary service for referring new customers. Consider digital referral tracking for ease. |
| Partnerships with Local Suppliers | $0 - $100 | Collaborate with local hardware stores or design studios for mutual promotions. Offer package deals that include materials and services at a discounted rate. |
| Hosting Workshops | $100 - $500 | Conduct DIY home improvement workshops. Partner with local hardware stores or community centers to reduce venue costs and reach a wider audience. |
| Google My Business Listing | $0 | Regularly update your listing with new project photos, services offered, and seasonal promotions. Encourage satisfied clients to leave positive reviews. |
| Outreach to Home Improvement Bloggers & Influencers | $100 - $500 | Invite influencers to tour a remodel project or participate in a design challenge, in exchange for a blog post or social media coverage. |
| SEO for Remodeling Website | $0 - $200/month | Optimize your site with keywords like “best remodeling in [city]” and regularly update your blog with project highlights, remodeling tips, and industry trends. |
| Online Contests and Giveaways | $50 - $200 | Run contests where participants can win a free consultation or a discount on their next project. Use small, enticing incentives to boost participation. |
| Local SEO & Directory Listings | $0 - $100 | Ensure your business is listed in local home improvement and construction directories. Keep your NAP (Name, Address, Phone number) consistent. |
| Customer Feedback and Referral Programs | $0 - $100 | Offer discounts on future services for clients who provide feedback or refer new customers. Set up an easy-to-use feedback system on your website. |
| DIY Professional-Quality Photos | $0 - $50 | Use a good smartphone camera to take high-quality photos of your finished projects. Share these images on your website and social media to attract potential clients. |
Copy the tactics of the best remodeling services in the world!
There are remodeling services that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your remodeling service if you have limited time
Exciting news for homeowners looking to revamp their spaces without disrupting their busy schedules: achieving your dream home doesn’t have to be sidelined by time constraints.
For a comprehensive action plan and practical advice on how to execute these remodeling strategies efficiently, explore our specialized strategy pack designed for busy homeowners ready to transform their living spaces.
| Strategy | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Design Themes | 2 hours | Choose themes for each room or project (e.g., Minimalist Mondays, Traditional Tuesdays) to streamline decision-making and focus on specific design elements. Plan your purchases and contractor schedules in advance. |
| Interactive Project Updates | 1 hour | Use social media or a dedicated project blog to post regular updates and engage with your audience. Utilize polls or Q&A sessions to gather feedback and make your followers feel part of the process. |
| Highlight Transformations on Instagram | 30 minutes | Post before-and-after photos or quick video tours of recently completed sections to showcase progress and quality of work. Use high-quality visuals to attract attention. |
| Networking with Design Influencers | 2 hours | Connect with home design influencers for a feature or collaboration; offer them a tour of a finished project in exchange for coverage. Monitor interactions to gauge impact. |
| Email Updates with Progress Photos | 1 hour | Use email templates and segment your audience to send personalized progress updates, reducing the time needed to keep stakeholders informed. Include photos and upcoming project milestones. |
| Partnerships with Local Suppliers | 2 hours | Schedule monthly meetings to negotiate deals with suppliers or showcase new materials, sharing the workload and expanding your network. Create joint promotions to benefit both parties. |
| Client Feedback Incentives | 1 hour | Implement a system where clients get a discount or a complimentary service for sharing their remodeling experience online or referring new clients. Encourage reviews on platforms like Houzz and Google. |
| Local SEO Optimization | 2 hours | Optimize your website and content for local search keywords related to home remodeling and ensure your business details are consistent across online directories. Utilize local SEO strategies to enhance visibility. |
| Limited-Time Offers Announced on Social Media | 1 hour | Plan and announce special promotions on social media to create urgency and attract immediate inquiries. Use engaging graphics and clear calls-to-action. |
| Engagement in Community Events | 3 hours | Identify local home shows or community events where you can set up a booth or sponsor activities, leveraging the event's marketing to showcase your services to potential clients. Offer exclusive event-based discounts. |
Marketing strategies for your remodeling service focused on social media
For remodeling service providers looking to leverage social media: you can significantly enhance your online presence and customer engagement with the right strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| User-Generated Content | Encourage clients to share photos of their newly remodeled spaces by tagging your service or using a specific hashtag. | Feature user posts on your profile, offer a monthly reward for the best photo, and interact with these posts to boost engagement. | |
| Live Video Events | Host live video sessions showcasing behind-the-scenes of a remodeling project, design tips, or client testimonials. | Promote live events in advance, interact with viewers during the session, and include a call-to-action at the end. | |
| Time-sensitive Deals | Post flash deals or limited-time offers for specific remodeling services that are available for a short period or for the first few clients who mention the tweet. | Use engaging visuals and hashtags to increase visibility and retweet client feedback and photos who participated. | |
| TikTok | Before-and-After Challenge | Create a challenge inviting clients to share their own before-and-after videos of spaces you’ve remodeled and share their attempts on TikTok. | Partner with TikTok influencers to kickstart the challenge, offer prizes for the best transformations, and share compilation videos of attempts. |
| Story Highlights for Projects and Specials | Use Instagram Stories to regularly update your followers on ongoing projects, seasonal offers, or exclusive services, and save them as Highlights. | Organize Highlights by category (e.g., kitchen remodels, bathroom upgrades) and update visuals regularly to keep the content fresh and engaging. | |
| Customer Reviews and Ratings | Encourage satisfied clients to leave reviews and ratings on your Facebook page. | Respond to all reviews, both positive and negative, in a timely and professional manner to show that you value customer feedback. | |
| Engage in Local Conversations | Use Twitter to join conversations about local events, holidays, or community news, linking back to how your remodeling service is involved or relevant. | Utilize relevant hashtags and tag other local businesses or event pages to increase your reach and engagement. | |
| TikTok | Behind-the-Scenes Content | Share short, engaging videos that offer a glimpse into the remodeling process, introduce team members, or show how design decisions are made. | Encourage interaction by asking viewers to vote for their favorite design idea to be featured or to suggest new project ideas. |
Make your remodeling service more profitable
We have studied the strategies of the best remodeling services in the world. All their tactics are explained in our pack!
Marketing strategies for a remodeling service that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for remodeling services aiming to attract more clients consistently.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Production for Social Media | $2,000 - $5,000 | Create engaging walkthroughs of your remodeling projects, highlighting before and after transformations. Distribute these videos across multiple platforms and consider paid promotions to extend reach. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Collaborate with home improvement influencers who resonate with your brand values and have an engaged audience. Plan a series of posts to showcase various projects for sustained interest. |
| High-End Photography for Portfolios and Advertising | $1,000 - $3,000 | Leverage these photos across all your marketing materials and social media. Update your portfolio regularly to include recent projects and maintain viewer engagement. |
| Paid Social Media Advertising | $2,000 - $10,000 | Target your ads to homeowners and real estate professionals, use A/B testing for ad creatives, and retarget visitors who have shown interest in your services. |
| Partnerships with Real Estate Agencies | $1,000 - $5,000 | Develop relationships with real estate professionals to get referrals for clients needing remodeling before selling their homes or after buying new ones. |
| Hosting Workshops or Open Houses | $10,000 - $50,000 | Organize events to showcase your work, offering potential clients a real-life view of your craftsmanship. Ensure media coverage and engage with attendees through social media to amplify the event's reach. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Feature a portfolio section with detailed project descriptions and results. Incorporate a blog with home improvement tips and trends to improve SEO. Ensure the site is mobile-friendly and easy to navigate. |
Innovative and creative marketing strategies for your remodeling service
For homeowners and property managers looking to make their remodeling services stand out, adopting innovative, creative, and unique marketing strategies can be a game-changer.
| Tactic | Description |
|---|---|
| Virtual Reality Showrooms | Implement a virtual reality (VR) experience that allows potential clients to walk through a 3D model of their remodeled space before any work begins. This immersive experience can help clients visualize the final product and make more informed decisions. |
| DIY Workshops | Offer DIY workshops where participants can learn basic remodeling skills and techniques. These workshops can be held in-person or virtually, providing a hands-on experience that builds trust and showcases your expertise. |
| Collaborative Design Boards | Create collaborative design boards on platforms like Pinterest where clients can share their ideas and inspirations. This interactive tool can help streamline the design process and ensure that the final result aligns with the client's vision. |
| Pop-Up Remodeling Consultations | Host pop-up consultation events in unique locations such as home improvement stores, community centers, or local fairs. These events can offer free mini-consultations and design advice, creating buzz and attracting potential clients. |
| Innovative Material Showcases | Introduce showcases that highlight innovative and sustainable materials, such as recycled wood or eco-friendly paints. These showcases can become social media sensations, drawing environmentally-conscious clients. |
| Mobile Remodeling Unit | Launch a mobile remodeling unit that travels to different neighborhoods, offering on-the-spot consultations and mini-makeovers. Use social media to announce locations and create a reward system for followers who book consultations through the mobile unit. |
| Interactive Social Media Challenges | Create social media challenges that encourage users to share their remodeling projects, before-and-after photos, or design ideas. Offer incentives such as discounts or free consultations for the best entries. |
| Augmented Reality Design Previews | Use augmented reality (AR) to provide clients with a preview of how different design elements will look in their space. This can include everything from paint colors to furniture placement, merging technology with design in a novel way. |
| Themed Remodeling Packages | Offer themed remodeling packages that reflect different styles, historical periods, or popular design trends. This can include curated material selections, design plans, and even themed decor, encouraging clients to fully immerse themselves in the experience. |
| Remodeling Scavenger Hunts | Organize a scavenger hunt within a remodeled space or across multiple project sites, with clues related to design elements, materials, or the remodeling process. Participants can win prizes ranging from discounts to exclusive design consultations, engaging them in a fun and interactive way. |
Your remodeling service could make more money!
Most remodeling service providers don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your remodeling service?
Want to boost your revenue? Then, having a strong marketing strategy for your remodeling service is key, and it's far from just a collection of fancy words or vague concepts.
Essentially, a marketing strategy is your game plan for reaching potential clients and turning them into loyal customers. The goal is to create visibility for your remodeling service, differentiate it from competitors, and make people choose you for their home improvement projects.
When we surveyed them, many remodeling service owners asked us whether it was really necessary for them to have a marketing strategy.
Yes - it's necessary.
In a market where homeowners have countless options for remodeling services, standing out matters. Without a marketing strategy, your business might remain the best-kept secret in town, which isn't ideal for growth. Marketing helps to put your remodeling service on the map, attract new clients, and keep regulars coming back.
You don’t need to spend countless hours or hire a marketing expert
Now, you might say that you have never studied marketing before. That’s ok.
You don’t need to dive into complex marketing theories. Also, you don’t need to hire a “marketing specialist”. While having professional help can be advantageous, it's not strictly necessary, especially when starting out or operating with a tight budget.
Many aspects of marketing, particularly in the digital age, can be managed effectively with some research, creativity, and dedication.
Platforms like social media are powerful tools for engaging directly with your community, showcasing your projects, sharing customer testimonials, and running promotions.
However, one of the most common difficulties you might face when diving into marketing or social media, as a remodeling service owner, is feeling overwhelmed by the sheer volume of platforms and tools available, each with its own best practices and algorithms.
It can be challenging to know where to start, what content to create, and how to effectively engage with your audience amidst running a busy remodeling business.
We are very well aware of these hurdles. That is why we have created a strategy pack for remodeling service owners. It's packed with all the essentials you need to know, simplified for easy understanding and immediate action. Go through it and you can start gaining new clients every week.
You don’t need a big budget
Now, you might want to ask how much remodeling services typically spend on marketing. Actually, it varies widely depending on the size, location, and ambition of the business.
From what we have seen in the remodeling services we have studied, we suggest allocating around 3-6% of your total revenue towards marketing.
For smaller, independent remodeling services, the budget might be on the lower end, possibly a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and community events. On the other hand, larger or more upscale services might invest thousands in more extensive campaigns, professional photography, and targeted online ads.
There are also some marketing tactics for remodeling services with a low budget. Try to make your business popular online, get your clients to leave good reviews, use local news to your advantage, and be a part of your community through events or working together with others.
Being creative and real matters more than spending a lot of money. Show before-and-after photos of your projects, talk about your team, or show how you tackle a remodeling challenge. These things don't cost much and are often effective. Need some inspiration? We have prepared a list of content ideas for social media, tailored to remodeling services, it’s all yours!
Copy the tactics of the best remodeling services in the world!
There are remodeling services that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your remodeling service?
As a remodeling service owner, understanding where to invest your marketing efforts is essential to attract the right clients and grow your business.
Don’t try to appeal to everyone, it’s too costly
Firstly, it's important to recognize that each remodeling service has its own specialties, whether it's kitchen renovations, bathroom makeovers, or full home transformations. These specialties attract certain types of clients, making targeted marketing crucial.
When we analyzed the remodeling industry and developed our marketing strategy pack, we noticed many businesses wasting resources on ineffective strategies because they weren't targeting the right clients.
Think of it like this: casting a wide net in hopes of catching any project versus using a specific blueprint that appeals directly to homeowners interested in luxury kitchen upgrades. In marketing, the latter approach ensures that your efforts and budget are spent on clients who are more likely to engage your services for their specific needs, rather than a broad audience that may not require your expertise.
For example, a high-end remodeling service using general print ads might miss reaching its ideal clientele, who are more likely to search for specialized services online or through architectural magazines.
Similarly, a service focusing on budget-friendly renovations might not see a good return on investment from advertising in premium home design publications, as their ideal clients are looking for cost-effective solutions and practical designs.
This misalignment between marketing strategies and target client base can lead to ineffective marketing and financial waste.
Don’t follow generic advice: your remodeling service is unique
Generic marketing tactics, while basic, often fall short when applied to the remodeling industry without customization. Context is key. A strategy that works well for a retail store or a software company might not resonate with your remodeling service's target audience.
Each business serves different needs, operates under different conditions, and engages customers in unique ways.
For instance, while a retail store might focus on product variety and seasonal sales, a remodeling service's appeal often revolves around craftsmanship, quality of materials, and design expertise. Similarly, a software company might rely heavily on digital engagement, which is a different approach altogether.
That's why we decided to create a marketing strategy pack specifically for remodeling services.
Use common sense when deciding
So, what works for remodeling services? It's all about showcasing your projects and expertise in a way that aligns with your business's strengths.
Social media is a powerful tool in this regard, allowing you to display before-and-after photos, share testimonials, and highlight detailed workmanship through visually engaging posts and stories.
Engaging with your audience online by responding to inquiries, sharing tips on home improvement, and posting client feedback can add a personal touch that many homeowners appreciate.
Remember, it's not just about posting regularly, but posting content that reflects the expectations and interests of your target demographic.
Collaborations with home design influencers, real estate agents, and local suppliers can also yield significant results. Such partnerships allow you to tap into existing networks and audiences that trust and value the recommendations of the influencers they follow.
Finally, ensure potential clients can easily find you online. You need to be visible on search engines. We're here to assist - here is an SEO checklist tailored specifically for remodeling services. It's all yours!
Where to get the best marketing strategies for your remodeling service?
We understand that diving into marketing for your remodeling service can feel like venturing into uncharted territory, especially when you're already managing multiple projects and deadlines.
Maybe the whole concept of marketing seems overwhelming, with its complex terms and strategies. Or perhaps you're concerned about the cost and time it might consume, given how busy things already are.
And it's completely understandable if you've thought, "My work speaks for itself, shouldn't that be enough?" It's a common sentiment, especially when you're focused on delivering quality remodeling services and might have had past marketing efforts that didn't yield the desired results.
Here's the thing: we've created something special just for you - a strategy pack crafted specifically for remodeling service providers.
This pack is all about making marketing straightforward and manageable. We've simplified the jargon and broken down the marketing process into clear, easy steps. Worried about time and money? We've got you covered with strategies that won't break the bank or require hours you don't have. These tools are designed to fit seamlessly into the busy schedule of a remodeling professional, focusing on practical, impactful actions.
Plus, we've included tips on navigating the digital world at your own pace, ensuring you won't feel left behind. Our goal is to help you see marketing not as a daunting task but as a manageable part of your business that can actually be enjoyable and definitely rewarding.
Some remodeling services make 5x more profit than you!
We have studied the strategies of the best remodeling services in the world. Replicate them now!
