![Remodeling Service: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-4_01920a5b-0f06-4049-8d5f-ed48a84a16da.png?v=1715865665&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best remodeling services in the industry use strategically to attract clients.
We know you're busy managing your remodeling projects and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your business.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for remodeling services.
Get the content idea list made for remodeling service providers
A lot of remodeling services manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a remodeling service
We have meticulously analyzed numerous remodeling service social media accounts to create our strategy pack for remodeling services - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Remodeling Service |
|---|---|
| Before-and-After Photos | Visually striking transformations showcase your expertise and can inspire potential clients to envision their own projects. |
| Project Walkthrough Videos | Detailed videos of ongoing projects build trust and provide transparency, helping clients feel more comfortable with your services. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients offer social proof and encourage others to choose your remodeling service. |
| Special Offers and Discounts | Announcing limited-time offers and discounts can attract new clients looking for cost-effective remodeling solutions. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your remodeling service to a broader, local audience. |
| Event Announcements | Promoting upcoming open houses, workshops, or special events can attract new clients interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal projects or holiday-themed remodels can attract clients looking for timely and relevant services. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| DIY Tips and Tricks | Sharing remodeling tips and tricks can engage home improvement enthusiasts and position you as an expert in the field. |
| Project Updates | Regularly updating followers with the progress of ongoing projects keeps your service top-of-mind and showcases your work. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Home Improvement Tips | Sharing practical home improvement tips can engage followers who are interested in maintaining or upgrading their homes. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly materials appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some remodeling services make 5x more profit than you!
We have studied the strategies of the best remodeling services in the world. Replicate them now!
How can remodeling service providers make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your remodeling projects are essential.
People visualize their dream spaces first. Make sure the lighting is good, the rooms look fresh, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your remodeling service. Behind-the-scenes photos, staff stories, and customer shoutouts can create a personal connection with your audience.
If you want to keep your potential customers excited, highlight any special offers, events, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new customers.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your remodeling service “image” and what your audience likes.
If you have a low budget to conduct marketing for your remodeling service, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for remodeling service owners.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage customers to share their own photos and tag your remodeling service. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for remodeling services on social media
Our team has compiled a list of highly specific, budget-friendly content ideas tailored for remodeling services, complete with practical tips to keep costs low and maximize your social media presence.
Consider incorporating some of these ideas into your remodeling business's marketing plan.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Before-and-After Photos | Use natural light to capture high-quality images of your projects. Enhance photos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage clients to share photos of their remodeled spaces by offering a monthly raffle for those who tag your business on Instagram. |
| DIY Project Videos | Film short, simple DIY remodeling tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your remodeling process or introduce the team during slow hours. |
| Project Highlight Posts | Design simple, eye-catching graphics for your latest projects using free tools like Canva. Include a brief description and a captivating photo. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting on-site. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite remodeling styles or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite remodeling projects. Take a quick photo and share a short story about their experience with your service. |
| Home Decor Tips | Create attractive settings using inexpensive items like tablecloths, napkins, and props from dollar stores to showcase your remodeling work. |
| Sustainability Tips | Share eco-friendly practices such as using sustainable materials or energy-efficient solutions. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of the remodeling prep work, such as material selection or initial demolition. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free design plan. |
| Seasonal Project Posts | Highlight seasonal remodeling projects using natural light and your smartphone camera. Share the story behind the project to add interest. |
Copy the tactics of the best remodeling services in the world!
There are remodeling services that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for remodeling services
Investing in high-quality social media content for your remodeling service can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Before-and-After Transformations | Showcasing dramatic before-and-after photos of your remodeling projects can visually demonstrate your expertise and attract potential clients looking for similar transformations. |
| Virtual Home Tours | Offering virtual tours of completed projects can provide a comprehensive view of your work, allowing potential clients to envision the possibilities for their own spaces. |
| Client Testimonials | Sharing video or written testimonials from satisfied clients can build trust and credibility, encouraging new clients to choose your services. |
| DIY Tips and Tricks | Providing useful DIY remodeling tips and tricks can engage your audience and position you as an expert in the field, making clients more likely to hire you for larger projects. |
| Live Q&A Sessions | Hosting live Q&A sessions where you answer common remodeling questions can create a sense of community and provide valuable insights, attracting potential clients. |
| Project Timelapse Videos | Creating timelapse videos of your remodeling projects can showcase the process and efficiency of your work, making it more appealing to potential clients. |
| Interactive Design Polls | Engaging your audience with design polls on social media can make them feel involved in your projects and more likely to consider your services for their own remodeling needs. |
| Collaborative Projects | Partnering with local interior designers or architects for collaborative projects can introduce your services to new audiences and create buzz in the community. |
| Eco-Friendly Remodeling Tips | Sharing eco-friendly remodeling tips and showcasing sustainable projects can attract environmentally conscious clients and generate positive media attention. |
| Behind-the-Scenes Content | Providing behind-the-scenes looks at your remodeling process can humanize your brand and build a deeper connection with your audience. |
| Seasonal Remodeling Ideas | Offering seasonal remodeling ideas and tips can create a sense of urgency and inspire clients to start new projects. |
| Interactive 3D Renderings | Using interactive 3D renderings to showcase potential designs can help clients visualize the end result and feel more confident in choosing your services. |
| Home Improvement Webinars | Hosting webinars on various home improvement topics can position you as an industry leader and attract clients looking for expert advice. |
| Client-Driven Design Challenges | Organizing design challenges where clients submit their ideas and vote on the best ones can create engagement and excitement around your brand. |
| Exclusive Remodeling Workshops | Offering exclusive workshops where clients can learn about the latest remodeling trends and techniques can create a sense of exclusivity and attract high-end clients. |
Content that never works well for remodeling services on social media
Don't waste your time and resources on these ideas. We've seen many homeowners make these mistakes, and they won't help you achieve the dream remodel you envision or add value to your home.
| Content Type | Why It Never Works for Remodeling Services | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your remodeling service appear unoriginal or untrustworthy. | Use real photos of your completed projects, team, and work process to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential clients. | Mix in engaging content like behind-the-scenes stories, client testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with remodeling or home improvement confuses followers and dilutes your brand. | Keep your content focused on remodeling tips, project showcases, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your service's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your work positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on home improvement, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your service seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your remodeling service. |
Make your remodeling service more profitable
We have studied the strategies of the best remodeling services in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your remodeling service
We understand that as a remodeling service owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a remodeling service are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for remodeling service owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your remodeling service. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small remodeling businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your remodeling service's visibility online.
With our marketing pack, you can invest in your remodeling service's growth without feeling overwhelmed or uncertain.
Your remodeling service could make more money!
Most remodeling service providers don't know how to grow their business. Let us teach you the right strategies.
