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Are you a real estate agent? Let's consider something important - are your social media posts effectively attracting potential buyers and sellers?
We pose this question because we've observed many real estate professionals facing difficulties in crafting impactful social media content.
To address this, we've created a free social media planner template, specifically designed for real estate agents. This resource is designed to streamline your content creation process and ensure that each post engages and attracts your target audience.
Moreover, if you're looking to enhance your property listings' visibility and employ proven marketing strategies, be sure to explore our Marketing Pack for Real Estate Professionals.
Continue reading to learn how you can utilize this tool to boost your online presence and make every post a strategic step towards achieving your business goals.
What social media platforms are best for promoting a real estate website?
Contrary to popular belief, not all social media platforms are relevant for your real estate marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like TikTok, primarily used for short, trend-driven videos, offer little value for real estate agents aiming to attract serious buyers and engage with clients on a professional level.
Actually, as a real estate professional, you have to strategically select platforms focusing on those that enable detailed property showcases, professional networking, and local market insights, such as LinkedIn, Facebook, and Instagram. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for real estate agents who want to grow their business.
The best social media platforms for real estate
| Social Media Platform | Relevancy Level for Real Estate | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for connecting with other industry professionals, sharing market insights, and establishing credibility in the real estate sector. | |
| High | With its vast user base, Facebook allows real estate agents to reach a diverse audience, promote listings, and use targeted ads. Its community groups and event features also help in building local connections. | |
| Medium-High | Instagram's visual-centric format is perfect for showcasing property photos and videos, engaging with users via stories, and leveraging location tags and hashtags for local discovery. | |
| Medium | While Twitter can be used for real-time updates and market news, its text-heavy format and fast-paced nature might not be as effective for detailed property showcases. | |
| TikTok | Low | TikTok’s trend-driven content and younger demographic make it less relevant for real estate agents aiming to attract serious buyers and showcase properties in detail. |
| Medium | Pinterest is useful for long-term visibility in search results and can attract home design enthusiasts, but it requires high-quality photography and may not drive immediate local engagement. | |
| Snapchat | Low | Snapchat appeals to younger audiences with its ephemeral content, but it might not offer the sustained engagement or reach that other platforms provide for real estate marketing. |
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How to get started on social media for your real estate website?
Setting up and managing a social media account for your real estate business is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for real estate professionals.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider the types of properties you deal with, the locations you serve, and the price ranges of your listings. Who does it appeal to? First-time homebuyers, luxury property seekers, investors? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your real estate social media bio includes essential elements that instantly inform and attract potential clients.
This includes the types of properties you specialize in, your service areas (a must), operating hours, and something unique about your business, like “Top-rated agent in downtown” or “Specializing in waterfront properties.” Including a link to your listings, contact information, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for real estate might be a good investment.
7-day social media calendar for a real estate business
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your real estate business's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for real estate professionals.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, Instagram, Facebook, and LinkedIn are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your real estate services appeal to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of property listings, market updates, and engaging posts. |
| 5 | Start posting | Begin with introducing your business, your team, and what makes you special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your real estate website organically?
Here is a table of 12 highly effective content strategies that real estate professionals can use on social media to organically grow their audience, along with the types of content that potential home buyers and sellers engage with the most.
This table is concise and summarized. If you need a detailed explanation, complete with step-by-step actionable tips, and insights derived from studies of actual real-life use cases of successful real estate businesses, please refer to our real estate strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| Virtual Home Tours | Offer virtual tours of your listings. Use high-quality video content to showcase properties and encourage followers to share these tours. This not only engages your current followers but also attracts new ones interested in real estate. |
| Behind-the-Scenes Insights | Share behind-the-scenes content of day-to-day operations in your real estate office, or insights into how agents find the perfect home for clients. This humanizes your brand and builds a stronger connection with your audience. |
| Customer Testimonials | Feature testimonials from happy clients who have successfully bought or sold homes with your help. Offer incentives for clients to share their stories. This encourages user-generated content and increases credibility. |
| Local Community Spotlights | Highlight local communities where you have properties listed. Share details about schools, parks, and local businesses to give potential buyers a sense of the neighborhood. This content can attract buyers looking for homes in specific areas. |
| Market Analysis Reports | Provide regular updates on real estate market trends and analysis. This positions you as an expert in your field and is a valuable resource for anyone looking to buy or sell a home. |
| Home Improvement Tips | Share tips on home renovations and improvements that can increase property value. Engage your audience by asking them to share their own home improvement successes. |
| Exclusive Listings Sneak Peeks | Give your social media followers the first look at new listings before they hit the market. This creates a sense of exclusivity and urgency, encouraging them to follow you closely for updates. |
| Interactive Polls and Quizzes | Engage your audience with polls and quizzes about their dream home features or real estate trivia. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Staging Secrets | Share effective home staging tips and before-and-after photos to showcase how staging can impact the sale of a home. This educates your followers and showcases your attention to detail. |
| Agent Spotlights | Feature profiles of your real estate agents. Share their experiences, successes, and why they love working in real estate. This helps to personalize your brand and build trust with potential clients. |
| Eco-Friendly Homes | If your listings include eco-friendly or sustainable homes, highlight these features. Share how these properties save energy and help the environment, attracting buyers interested in sustainability. |
| Limited-Time Promotions | Create urgency with promotions or special offers available only to your social media followers. This can include reduced commission rates for a limited time or special pricing on new listings. |
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What are some common social media mistakes to avoid as a real estate website?
Real estate professionals can sometimes miss the mark when leveraging social media. Below, you'll find a detailed table that highlights common mistakes, their potential impacts, and offers both what not to do and better strategies to adopt.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Damage to reputation and client trust. | Do not dismiss comments, complaints, or reviews. | Engage actively with feedback, addressing both praise and concerns swiftly to show clients they are heard. |
| 2 | Inconsistent Posting | Reduced engagement and loss of visibility. | Avoid erratic posting or overwhelming followers with too many posts at once. | Create a content calendar to ensure a consistent and balanced posting schedule. |
| 3 | Overly Promotional Content | Users may unfollow or ignore posts due to lack of engaging content. | Don't focus solely on listings or sales pitches in every post. | Provide a mix of content that educates, informs, and entertains, alongside promotional posts. |
| 4 | Not Using High-Quality Images | Poor visual content can lead to a negative perception of properties. | Avoid using low-resolution or irrelevant images. | Utilize high-quality, attractive photos of properties to enhance appeal and engagement. |
| 5 | Ignoring Local SEO Practices | Missed opportunities to connect with local property seekers. | Do not overlook the importance of local keywords and geo-tagging. | Incorporate local SEO strategies by using relevant keywords and tagging locations in your posts. |
| 6 | Not Networking with Local Community | Limited community engagement and missed partnership opportunities. | Avoid isolating your business from local networks and events. | Engage with local community groups and businesses to build relationships and enhance local presence. |
| 7 | Failing to Showcase Unique Selling Points | Difficulty in differentiating in a competitive market. | Do not rely solely on generic descriptions or features. | Highlight unique property features, success stories, or exclusive services to stand out. |
| 8 | Neglecting User-Generated Content | Loss of potential authentic endorsements and client testimonials. | Do not ignore the impact of content shared by clients, such as testimonials and photos. | Encourage and share user-generated content, giving proper credits to foster trust and community. |
| 9 | Poor Crisis Management | Risk of escalating negative situations into public relations issues. | Avoid deleting negative comments or responding in a defensive manner. | Handle crises transparently and professionally, demonstrating a commitment to resolving issues. |
| 10 | Lack of Personality in Posts | Failure to connect personally with potential clients. | Avoid overly formal or impersonal social media interactions. | Show the human side of your business, share stories and experiences that resonate on a personal level. |
| 11 | Not Utilizing Analytics | Inability to understand what strategies work best. | Avoid neglecting the data that social media platforms provide. | Regularly review analytics to tailor your content strategy based on what generates the most engagement. |
| 12 | Ignoring New Social Media Features | Falling behind in leveraging new tools that could enhance visibility and engagement. | Do not stick rigidly to outdated methods or ignore new functionalities. | Stay updated with new social media trends and features, experimenting to find what best suits your audience. |
How to implement a successful system on social media for your real estate website?
When it comes to social media management for real estate, it's as much about showcasing properties and community insights as it is about building trust with potential clients.
Developing a strategy for this involves a mix of tactical planning and genuine engagement.
How to track results?
For tracking performance and results in real estate social media, analytics are key. Each social platform provides tools to help with this.
For Instagram and Facebook, you can use Insights; for Twitter, there's Analytics, and so forth. These tools help you monitor engagement rates, follower growth, and the reach of your posts.
Specific success metrics for real estate might include interactions on posts showcasing new listings, the number of inquiries or consultations booked through social media, and user-generated content, such as clients posting about their positive experiences. An increase in these metrics usually signals a successful strategy.
What marketing budget?
Regarding the right marketing budget for your real estate business, there isn't a universal figure. However, for a small to medium-sized agency, starting with a weekly budget of $100 to $500 on paid advertisements can be an effective way to begin testing strategies.
This budget allows for experimentation with various ad formats, targeting options, and platforms to discover what delivers the best return on investment. Adjustments can be made based on the campaign's performance and objectives.
While paid advertisements are not essential, they are highly beneficial. We delve deeper into this in our strategy pack. With the decline in organic reach on social media, paid ads are crucial for ensuring your listings and content are seen by both your existing audience and potential new clients.
The advantages include increased visibility, targeted reach (allowing you to focus on specific demographics, locations, interests), and crucially, actionable insights from ad performance data. This last point enables you to continually refine your approach for better outcomes.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For real estate, a good pace might be once a day on platforms like Instagram and Facebook, where high-quality images of listings or engaging videos about community features are essential.
Utilizing Stories and live features provides additional, informal ways to connect daily. On Twitter, where the conversation is more dynamic, two to three posts a day can keep you relevant without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged and informed without overdoing it.
Make your real estate website more profitable
We have studied the strategies of the best real estate websites in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your real estate website?
We understand the hesitation many property owners and real estate agents feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "lead generation" and "conversion rates" seem like a foreign language.
Managing real estate properties is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your listings and services should naturally attract clients, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for real estate professionals like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our real estate strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your property's visibility and client engagement, without detracting from the essential operations of your business.
Your real estate website could make more money!
Most real estate website owners don't know how to grow their business. Let us teach you the right strategies.
