Real Estate Website Marketing Budget Estimator

If you own a real estate website, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for real estate website owners

1. What is your website’s primary target market area?

Local or regional market National or international market

Broader markets often require more extensive marketing efforts and higher budgets.

2. Do you offer an integrated property search and listing platform?

No Yes

A dedicated property platform usually requires ongoing SEO, updates, and digital ad support.

3. What type of content do you plan to prioritize?

High-quality property videos Client testimonials Behind-the-scenes at open houses Virtual tours Promotional offers

More complex content (like high-quality videos or virtual tours) usually requires a higher production budget.

4. On how many social networks do you want to post?

2

Popular platforms for real estate websites include LinkedIn, Facebook, Instagram, and sometimes YouTube. Managing more channels will require extra resources.

5. Are you planning to hire a dedicated digital marketing manager?

Yes No

A dedicated manager may increase costs but can help maintain a consistent and professional online presence.

6. What is your website’s market positioning?

Luxury / premium (high-end properties) Mid-range (quality properties at fair prices) Budget-friendly (affordable listings) Boutique / specialized properties

Premium websites typically require more polished branding and higher marketing investments.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means increased spending on online ads such as Google Ads, Facebook Ads, and more.

8. Do you offer services to real estate developers or commercial property sales (B2B)?

No Yes

B2B marketing can involve additional networking, trade shows, or specialized digital outreach.

9. How frequently do you launch promotional campaigns or special offers?

Occasionally Regularly

More frequent campaigns often demand a higher budget to effectively promote each offer.

10. Do you plan to collaborate with local real estate influencers or market experts?

No Yes

Collaborations can boost brand visibility but usually require dedicated funds.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for real estate websites?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest in only profitable strategies tailored for the real estate industry.

Calculate My Budget