![Real Estate Website: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_489ca504-70c5-4dc4-afa5-00bc5daf57f4.png?v=1715865580&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the top real estate agents use strategically to attract clients.
We know you're busy managing properties and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new leads to your listings.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for real estate professionals.
Get the content idea list made for real estate website owners
A lot of real estate websites manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a real estate website
We have analyzed numerous real estate social media accounts to create our strategy pack for real estate professionals - here is what consistently drives results.
| Content Type | Why It Works to Attract Potential Buyers and Sellers |
|---|---|
| High-Quality Property Photos | Stunning images of properties can captivate potential buyers, encouraging them to schedule viewings. |
| Virtual Tours | Offering virtual tours of properties provides a convenient way for buyers to explore homes, increasing interest and engagement. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients build trust and encourage others to work with you. |
| Market Updates | Sharing insights on market trends and data positions you as an expert and keeps your audience informed. |
| User-Generated Content | Featuring content created by clients (photos, reviews) adds authenticity and engages your community. |
| Local Collaborations | Partnering with local businesses or influencers can expand your reach and introduce you to a broader audience. |
| Event Announcements | Promoting open houses, webinars, or community events can attract potential buyers and sellers interested in your services. |
| Seasonal and Holiday Posts | Highlighting seasonal home tips or holiday-themed content can engage your audience and keep your brand top-of-mind. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to interact with your brand. |
| Home Improvement Tips | Sharing tips on home improvement and staging can attract homeowners looking to sell and buyers interested in making a house a home. |
| New Listing Announcements | Regularly updating followers with new listings keeps your audience informed and encourages immediate interest. |
| Behind-the-Scenes Agent Stories | Featuring stories about your agents creates a personal connection and humanizes your brand. |
| Neighborhood Spotlights | Highlighting local neighborhoods and amenities can attract buyers interested in specific areas. |
| Sustainability Initiatives | Showcasing eco-friendly properties or sustainable practices appeals to environmentally conscious buyers. |
| Client Spotlights | Featuring stories of happy clients creates a sense of community and encourages others to work with you. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some real estate websites make 5x more profit than you!
We have studied the strategies of the best real estate websites in the world. Replicate them now!
How can real estate website owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People make decisions with their eyes first. Make sure the lighting is good, the spaces look clean and inviting, and the presentation is professional.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your real estate business. Behind-the-scenes photos, agent stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, open houses, or new listings. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your real estate “image” and what your audience likes.
If you have a low budget to conduct marketing for your real estate business, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for real estate professionals.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage clients to share their own photos and tag your real estate business. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for real estate websites on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for real estate businesses, complete with practical tips to keep costs low and maximize social media impact.
You might want to incorporate some of these ideas in the marketing plan of your real estate business.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Property Photos | Utilize natural light by photographing properties during the day. Enhance images with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to record a quick video testimonial on their phone. Offer a small gift card as a thank-you. |
| User-Generated Content | Encourage clients to share photos of their new homes by offering a monthly raffle for those who tag your real estate business on Instagram. |
| DIY Home Tour Videos | Film short, simple tours of your listed properties using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at property staging or introduce the team during office hours. |
| New Listing Posts | Design simple, eye-catching graphics for new listings using free tools like Canva. Include a brief description and a stunning photo. |
| Agent Spotlights | Feature agents with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office or at a property. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their home preferences or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their new homes. Take a quick photo and share a short story about their experience with your real estate business. |
| Staged Home Photos | Create attractive room settings using inexpensive items like throw pillows, rugs, and decor from discount stores. |
| Sustainability Tips | Share eco-friendly home improvement practices such as energy-efficient upgrades. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of property prep work, such as staging or cleaning. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free home consultation. Use prizes that are cost-effective like a free market analysis. |
| Seasonal Home Tips | Highlight seasonal home maintenance tips using natural light and your smartphone camera. Share the story behind the tips to add interest. |
Copy the tactics of the best real estate websites in the world!
There are real estate websites that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for real estate websites
Investing in high-quality social media content for your real estate business can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Home Tours | Offering live or recorded virtual tours of properties can provide a convenient and immersive experience for potential buyers, attracting a wider audience. |
| Interactive 360° Property Views | Providing 360° views of homes, including key features and neighborhood highlights, can give clients a comprehensive look at properties, enticing them to schedule in-person visits. |
| Exclusive Property Listings | Creating buzz with exclusive or limited-time property listings can generate excitement and urgency, attracting serious buyers and investors. |
| Client Testimonials | Sharing video testimonials from satisfied clients can build trust and credibility, encouraging new clients to choose your services. |
| AR Home Staging | Implementing augmented reality (AR) technology to showcase staged homes can help clients visualize living in the space, enhancing their buying experience. |
| Themed Open Houses | Hosting themed open houses, such as a garden party or a holiday event, can provide a unique and memorable experience, attracting more visitors and potential buyers. |
| Home Improvement Contests | Organizing home improvement contests (e.g., best DIY project) can create engaging content and attract homeowners interested in enhancing their properties. |
| Collaborative Community Events | Partnering with local businesses to host community events can introduce your real estate services to new audiences and create a buzz in the neighborhood. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of properties, the neighborhoods, or the personal journey of homeowners can create an emotional connection with clients. |
| Interactive Design Polls | Allowing clients to vote on design elements for a property via social media polls can make them feel involved and eager to see the final results. |
| Eco-Friendly Property Features | Highlighting eco-friendly features of properties, such as solar panels or sustainable materials, can attract environmentally conscious buyers and media attention. |
| Pop-Up Property Showcases | Setting up temporary showcases in high-traffic areas can expand your reach and attract new clients who may be interested in your listings. |
| Home Design Subscription Service | Offering a subscription service where clients receive monthly home design tips and trends can create a loyal client base. |
| Immersive Real Estate Workshops | Hosting workshops where clients can learn about the buying process, market trends, or home staging can attract serious buyers and create a sense of exclusivity. |
| Flash Mob Property Tours | Organizing flash mob property tours in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for real estate websites on social media
Don't waste your time and resources on these strategies. We've seen many real estate agents make these mistakes, and they won't help you stand out from the competition or attract new clients to your listings.
| Content Type | Why It Never Works for Real Estate | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your listings appear unoriginal or untrustworthy. | Use real photos of the properties, neighborhoods, and local amenities to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing listings can feel spammy and turn off followers. | Mix in engaging content like market insights, home staging tips, and client testimonials to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with real estate confuses followers and dilutes your brand. | Keep your content focused on real estate, market trends, community events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your professionalism and the quality of your listings. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your properties positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on real estate, community, and your unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your listings can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your real estate business seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your real estate business. |
Make your real estate website more profitable
We have studied the strategies of the best real estate websites in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your real estate website
We understand that as a real estate professional, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than individual agents or small real estate firms like yours.
The day-to-day demands of managing properties, meeting clients, and closing deals are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for real estate professionals like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your real estate business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for real estate agents on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your real estate business's visibility online.
With our marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your real estate website could make more money!
Most real estate website owners don't know how to grow their business. Let us teach you the right strategies.
