![Property Management Company: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-9_358e4404-6371-4e3d-ad11-91ce4bb55a04.png?v=1715867246&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the best property management companies use strategically to attract clients and tenants.
We understand that you're busy managing properties and the thought of optimizing your website might feel like an additional burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients and tenants to your properties.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for property management companies.
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What is SEO for management companies exactly?
Simply put, SEO is all about making your property management company’s website more attractive to search engines like Google.
When someone searches for "best property management company in [Your City]" or "reliable property managers," SEO helps your company show up in the results. The goal is to get your website higher up on the search results page so more property owners and tenants can find and engage with your services.
Why is SEO Important for Property Management Companies?
SEO is incredibly important for property management companies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your property management services online, especially when they're looking for reliable management solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "top property managers near me" and finding your company right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for property management services, your company pops up. This means more local property owners and tenants reaching out to you.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your property management company:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in residential properties, make sure you use phrases like "residential property management" or "home rental management" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your services. Share your property listings, management tips, client testimonials, and stories about your team and success stories.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Professional property management services in [Your City]. Trust [Your Company Name] for reliable and efficient property management."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from real estate blogs, local news sites, or community business directories.
- Social Media:
Being active on social media with your company’s page can drive traffic to your site and improve your online presence. Share your latest property listings, client reviews, and industry news to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially property owners and tenants looking for your services!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for property management services on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online portal for tenants and property owners.
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Which keywords should you target for your property management company?
Property managers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for property management services. This increases the chances that property owners and tenants will find and choose your company.
For example, if you specialize in residential property management, targeting keywords like "best property management company" or "property managers near me" helps attract clients searching for those terms. This makes it easier for property owners and tenants to find your services online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for property managers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best property management company in [Your City] | High | Optimize your website with high-quality images of properties, gather client testimonials, list on local directories, and use local SEO strategies. |
| Where to find property managers | Medium | Create blog posts or pages on your website highlighting your services, use keywords naturally in content, and engage with local real estate bloggers. |
| Property management services near me | Medium | Use professional imagery of managed properties, gather positive client reviews, and ensure your Google My Business profile is complete. |
| Best property management for rentals in [Your City] | Medium | Feature specific services prominently on your website (e.g., tenant screening, maintenance), use local SEO tactics, and promote your services on social media. |
| Residential property management in [Your City] | High | Highlight unique aspects of your services, create SEO-friendly content about property management, and engage with the local community online. |
| Top-rated property management company near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Affordable property management in [Your City] | Low | Highlight affordable options and packages on your website, use keywords related to value, and promote deals on social media. |
| Where to find property management services near me | Medium | Use local SEO strategies, create content around popular services, and ensure your website is optimized for mobile users searching nearby. |
| Popular property management company in [Your City] | Medium | Use social media to share success stories, engage with local influencers, and gather client testimonials to build credibility. |
| Best property management for families in [Your City] | Low | Create family-friendly content, highlight amenities for families on your website, and host family-themed events to generate buzz. |
What really matters when you do SEO for a property management company
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For property managers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Tenants |
|---|---|
| Optimize Google My Business profile | Ensures your properties appear in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value tenant feedback, encouraging more people to consider your properties. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting tenants looking for specific types of properties or amenities. |
| Optimize for local SEO | Ensures your properties show up in local searches (e.g., "apartments near me"), driving foot traffic from nearby potential tenants. |
| Ensure website is mobile-friendly | Most users search for properties on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and inquiries. |
| Use high-quality images of properties and amenities | Attractive photos entice potential tenants, showcasing your properties and amenities, which can significantly influence their decision to rent. |
| Include detailed property listings with keywords | Allows search engines to index your listings, helping you appear in searches for specific property features, and makes it easy for tenants to see what you offer. |
| List your properties on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for tenants to find you. |
| Engage with local real estate bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting tenants who trust these local voices. |
| Promote special offers and leasing incentives | Creates a sense of urgency and excitement, encouraging potential tenants to choose your properties for unique benefits. |
| Utilize social media to share updates and engage with tenants | Builds a community around your properties, keeps tenants informed about new offerings, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online applications and leasing | Makes it convenient for tenants to apply and lease properties, leading to increased occupancy rates. |
| Create blog posts about property management tips and community events | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your properties unique. |
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What is always useless when you do SEO for a property management company
We have studied a lot of property management companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your property management company. |
| Keyword stuffing in property descriptions | Overusing keywords in property descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-real estate related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestpropertymanagement.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same property listings | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique property or service. |
| Using Flash for property listings or booking pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for property management services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your property management company's SEO efforts. |
| Ignoring structured data for property listings | Structured data helps search engines understand your listings better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your property listings regularly | Outdated property information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual properties and services. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your property management company's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your property management company?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing multiple properties, handling tenant issues, ensuring maintenance is up to date, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—managing your properties. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your property management services online, and ultimately, more clients and tenants reaching out to you.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your property management company’s website much more visible in strategy pack for property managers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your property management company and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your property management company more profitable
We have studied the strategies of the best management companies in the world. All their tactics are explained in our pack!
Useful tools management company owners can use for their SEO
Here are some essential tools that our team has collected and listed, to help you improve your property management company's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your property management company appears in local search results and Google Maps, provides essential information (hours, location, services), and collects customer reviews. |
| SEMrush | Helps identify the best keywords for your property management services, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your company's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your property management website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects customer reviews and ratings, which improve your company's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your property management company improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your company's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your company's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your company's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to property management, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your company's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best management company owners
We understand why many property owners might shy away from SEO and marketing.
Managing properties is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your properties rather than dive into something that seems complicated and uncertain. No need to deteriorate your property management budget here.
That's why we've created a "marketing pack" specifically for property owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your properties without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small property management companies, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your properties thrive without adding extra stress to your already busy life.
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