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You're a property manager. Imagine this: your properties are consistently occupied, your tenants are satisfied, and your revenue is steadily increasing—all because you mastered your marketing strategy. Sounds appealing, doesn't it?
We've observed many property management professionals grappling with the challenge of developing an effective marketing strategy that delivers real results.
That's why we've created a free marketing plan and strategy template, specifically designed for property managers. This resource will assist you in crafting a robust marketing plan, helping you to attract and retain tenants, and ultimately, meet your business objectives.
Moreover, if you're ready to elevate your property management marketing with proven methods and strategies, be sure to explore our collection of marketing strategies and tactics tailored for property management.
Continue reading to learn how you can utilize this tool to boost your property management marketing efforts and keep your properties thriving.
Get the marketing planner tailored for management companies
The best management company owners plan their whole marketing strategy. You can do the same now.
Examples of marketing strategies for a property management company
As a consultant, you need marketing tactics that are both practical and tailored to your unique business needs. We could list countless strategies, but we focus on actionable steps that directly address your specific challenges and opportunities.
Marketing strategies for a property management company with a low budget
Great news, you can still attract new property owners and tenants without breaking the budget of your property management company.
We will briefly outline fundamental property management marketing strategies for clarity and conciseness; if you need a detailed action plan and tips to implement these strategies effectively and affordably, consult our strategy pack for property management professionals aiming to expand their portfolio.
| Tactic for your Property Management Company | Budget Range | How to Make It Even More Budget-Friendly |
|---|---|---|
| Social Media Marketing | $0 - $100/month | Focus on organic growth by showcasing property highlights, tenant testimonials, and community events. Encourage tenants and property visitors to share their experiences and tag your company. |
| Email Marketing | $0 - $50/month | Utilize free email marketing tools to send updates about available properties, maintenance tips, and community news. Gather emails through an opt-in form on your website. |
| Referral Programs | $50 - $200/month | Develop a referral program where current tenants can receive a rent discount or gift card for referring new tenants. Consider using a simple tracking system to manage referrals. |
| Partnerships with Local Businesses | $0 - $100 | Create partnerships with local service providers to offer exclusive deals to your tenants, such as discounts on moving services or home goods. Host joint events to increase visibility. |
| Hosting Community Events | $100 - $500 | Collaborate with local vendors to organize events like open houses or seasonal festivals at your properties. Share event costs with partners and promote extensively to draw in prospective tenants. |
| Google My Business Listing | $0 | Keep your Google My Business listing up-to-date with current contact information, photos of your properties, and posts about any special promotions or events. Encourage satisfied tenants to leave positive reviews. |
| Outreach to Local Influencers | $100 - $500 | Invite local influencers for a tour of your premium properties in exchange for a review. Organize exclusive events where they can experience and promote your property management services. |
| SEO for Property Management Website | $0 - $200/month | Optimize your website with keywords relevant to your services and location. Regularly update your blog with property management tips, market trends, and company updates to boost search engine visibility. |
| Online Contests and Giveaways | $50 - $200 | Run social media contests where participants can win discounts on application fees or small home improvement items. Use cost-effective prizes to engage potential tenants and increase online interaction. |
| Local SEO & Directory Listings | $0 - $100 | Ensure your company’s information is accurately listed in local business directories and real estate platforms. Consistency in your NAP (Name, Address, Phone number) details is crucial. |
| Customer Feedback and Referral Programs | $0 - $100 | Offer incentives for tenants who provide valuable feedback or refer new clients. Set up an easy-to-use feedback system on your website or through email surveys. |
| DIY Professional-Quality Photos | $0 - $50 | Use a good smartphone camera and natural lighting to take appealing photos of your properties. Post these images on your website and social media to attract more clients. |
Copy the tactics of the best management companies in the world!
There are management companies that make way more money than you do. We have studied their tactics. Get them now!
Marketing strategies for your property management company if you have limited time
Great news for property management companies pressed for time: you don’t need to sacrifice marketing success due to a tight schedule.
For a detailed action plan and tips to implement these strategies quickly and effectively, check out our tailored strategy pack for busy property management professionals eager to expand.
| Tactic | Time to Spend Each Week | Tips to Maximize Time and Efficiency |
|---|---|---|
| Weekly Social Media Themes | 2 hours | Designate themes for each day (e.g., #MaintenanceMonday, #TenantTipTuesday) to streamline content creation and engage specific audience segments. Plan posts in advance using scheduling tools. |
| Engaging Instagram Stories | 1 hour | Use Instagram's built-in features (polls, questions, countdowns) to quickly create interactive stories that encourage user engagement. Highlight property features and behind-the-scenes content. |
| Google My Business Posts | 30 minutes | Post updates about available properties or community events directly on your Google My Business profile to improve visibility and attract potential tenants. Use high-quality images to grab attention. |
| Partnering with Local Influencers | 2 hours | Identify and reach out to local influencers for a single post or story mention; offer them a tour of your properties in exchange for coverage. Track engagement to measure effectiveness. |
| Email Marketing with Special Offers | 1 hour | Use email templates and segment your audience to send personalized offers, reducing the time needed to create effective campaigns. Highlight new listings and exclusive deals. |
| Collaboration with Local Businesses | 2 hours | Plan a monthly meeting to set up cross-promotional events or offers, sharing the marketing workload and expanding your client base. Create joint promotions to benefit both parties. |
| Tenant Feedback Incentives | 1 hour | Implement a system where tenants get a small discount or gift card for posting their experience online with a designated hashtag. Encourage reviews on popular platforms like Google and Yelp. |
| Local SEO Optimization | 2 hours | Optimize your website and content for local search keywords and ensure your NAP (Name, Address, Phone) listings are consistent across the web. Use local business directories and review sites. |
| Flash Sales Announced on Social Media | 1 hour | Plan and announce limited-time offers on social media to create urgency and drive immediate interest in your properties. Use catchy graphics and clear calls-to-action. |
| Participating in Community Events | 3 hours | Identify local events where you can participate or sponsor in some way, leveraging the event's marketing to put your property management company in front of potential new clients. Offer informational brochures or promotional items to attendees. |
Marketing strategies for your property management company focused on social media
For property management companies aiming to enhance their digital marketing: you can significantly boost your online visibility and client engagement by implementing effective social media strategies.
| Social Media | Tactic | How to Execute | How to Make It Better |
|---|---|---|---|
| Client Testimonials | Encourage tenants and property owners to share their positive experiences and tag your company or use a specific hashtag. | Feature these testimonials on your profile, offer incentives for the best story each month, and actively engage with these posts to increase visibility. | |
| Live Property Tours | Host live video sessions showcasing property walkthroughs, amenities, or community events. | Promote these live tours in advance, interact with viewers by answering questions during the session, and include a call-to-action to schedule a private showing. | |
| Real-time Updates | Post updates about newly available properties, upcoming maintenance, or community news that is relevant to your tenants and property owners. | Use engaging visuals and hashtags to increase reach and retweet feedback or comments from your community to build trust and engagement. | |
| TikTok | DIY Home Improvement Tips | Create short, engaging videos offering simple home improvement tips that tenants can use in their rentals. | Collaborate with influencers to expand your reach, offer giveaways for viewers who share their own tips, and compile videos showcasing community attempts. |
| Story Highlights for Available Properties | Use Instagram Stories to feature available properties, special deals, or community events, and save them as Highlights for easy access. | Organize Highlights by property type or location and update visuals regularly to keep the content fresh and appealing. | |
| Customer Reviews and Ratings | Encourage tenants and property owners to leave reviews and ratings on your Facebook page. | Respond to all reviews, both positive and negative, in a timely and professional manner to demonstrate your commitment to customer satisfaction. | |
| Engage in Local Conversations | Use Twitter to participate in discussions about local market trends, housing laws, or community events, linking back to how your services are relevant. | Utilize relevant hashtags and tag other local businesses or community pages to increase your reach and engagement. | |
| TikTok | Behind-the-Scenes Content | Share short, engaging videos that offer a glimpse into the day-to-day operations of property management, introduce team members, or highlight community involvement. | Encourage interaction by asking viewers to suggest content they want to see or to participate in Q&A sessions about property management. |
Make your property management company more profitable
We have studied the strategies of the best management companies in the world. All their tactics are explained in our pack!
Marketing strategies for a property management company that work with a significant budget
Indeed, there are efficient and sophisticated marketing tactics that promise a strong return on investment for those prepared to allocate a significant budget.
For a detailed roadmap and expert advice on deploying these high-impact strategies effectively and maximizing your marketing spend, don't miss out on our exclusive strategy pack designed for property management companies aiming to enhance their portfolio and client satisfaction.
| Tactic | Monthly Budget Range (USD) | How to Make It Even Better |
|---|---|---|
| Professional Video Tours for Property Listings | $2,000 - $5,000 | Utilize storytelling to highlight unique property features and community amenities. Distribute across multiple platforms and consider paid promotion to extend reach. |
| Influencer Marketing Campaigns | $5,000 - $20,000 | Collaborate with influencers who resonate with your target demographic. Plan a series of posts to maintain audience interest and drive engagement. |
| High-End Photography for Property Listings | $1,000 - $3,000 | Employ these photos across all your marketing materials and online listings. Update the photos periodically to reflect any property upgrades or seasonal changes. |
| Paid Social Media Advertising | $2,000 - $10,000 | Segment your target audience for more personalized ads, use A/B testing for ad creatives, and retarget visitors who have shown interest in your properties. |
| Partnerships with Local Businesses for Exclusive Offers | $1,000 - $5,000 | Negotiate deals that benefit both your tenants and local businesses. Use these partnerships to enhance your property's appeal and community integration. |
| Hosting Open Houses and Community Events | $10,000 - $50,000 | Organize well-publicized events to attract potential tenants and investors. Ensure media coverage and engage with attendees through social media to amplify the event's reach. |
| Creating an Interactive, High-Quality Website with SEO | $5,000 - $15,000 | Develop a user-friendly website that includes virtual tours, tenant services, and a blog with valuable content about property management and local market trends. |
Innovative and creative marketing strategies for your property management company
For property management companies looking to differentiate themselves in a crowded market, adopting innovative, creative, and unique marketing strategies can significantly impact their visibility and attractiveness to potential clients.
| Tactic | Description |
|---|---|
| Virtual Property Tours | Implement virtual reality (VR) tours that allow potential tenants and buyers to explore properties remotely. By scanning a QR code, users can access immersive 3D tours, providing a convenient and engaging way to view properties from anywhere. |
| Online Maintenance Workshops | Offer online workshops where tenants can learn basic home maintenance skills. These can be led by experienced staff or local professionals, and include topics like plumbing basics or seasonal home care, enhancing tenant engagement and satisfaction. |
| Community Playlists | Create a collaborative playlist on a music streaming service for each property community. Residents can add their favorite songs, fostering a sense of community and belonging. Promote this through newsletters and community boards to encourage participation. |
| Pop-Up Community Events | Organize pop-up events in communal spaces within properties, such as BBQs, holiday markets, or movie nights. These events can help build a strong community spirit and make the properties more appealing to prospective and current tenants. |
| Smart Home Experiments | Introduce smart home technology in select properties, offering tenants the chance to experience innovative features like voice-controlled appliances or automated lighting systems, potentially attracting tech-savvy renters and buyers. |
| Mobile Property Management App | Develop a mobile app that allows tenants to easily report maintenance issues, pay rent, or communicate with property managers. Use push notifications for important updates and community events, enhancing convenience and engagement. |
| Interactive Social Media Campaigns | Launch social media campaigns that encourage tenants to share their home decoration tips or community event experiences. Offer incentives like rent discounts or gift cards for the best contributions, increasing online engagement and community feeling. |
| QR Codes for Local Services | Place QR codes in common areas that link to a directory of local services, amenities, and discounts exclusive to tenants. This not only adds value to the tenant's experience but also strengthens local partnerships. |
| Themed Community Nights | Host themed events in property communal areas, reflecting different cultures, seasons, or popular trends. These can include decorations and activities that encourage tenants to socialize and enjoy shared spaces together. |
| Property-Wide Challenges | Organize challenges that span across all properties, such as photo contests capturing the best aspects of community living or eco-challenges that promote sustainability. Winners can receive recognition in the community newsletter or special privileges. |
Your property management company could make more money!
Most management company owners don't know how to grow their business. Let us teach you the right strategies.
Do you really need a strong marketing strategy for your property management company?
Looking to boost your property management business? A robust marketing strategy is essential, and it's more than just a series of buzzwords or abstract ideas.
At its core, a marketing strategy is your blueprint for attracting potential clients and converting them into loyal customers. The objective is to increase visibility for your property management company, set it apart from the competition, and encourage property owners to entrust you with their investments.
When we conducted surveys, many property managers questioned if a marketing strategy was really necessary for their business.
Yes - it's necessary.
In a market flooded with options for property management, standing out is crucial. Without a marketing strategy, your company might remain unnoticed, which is far from ideal. Marketing not only puts your business on the map but also helps attract new clients and retains existing ones.
You don’t need to spend countless hours or hire a marketing expert
You might say you've never studied marketing before. That’s okay.
You don’t need to delve into complex marketing theories or hire a "marketing guru." While professional help can be beneficial, it's not absolutely necessary, especially when you're just starting out or working within a limited budget.
Many facets of marketing, especially in today's digital world, can be effectively managed with a bit of research, creativity, and commitment.
Platforms like social media are potent tools for directly engaging with your community, showcasing your properties, sharing client testimonials, and running promotions.
However, a common challenge you might face as a property manager venturing into marketing or social media is feeling overwhelmed by the vast array of platforms and tools available, each with its own set of best practices and algorithms.
It can be daunting to figure out where to start, what content to create, and how to effectively connect with your audience while managing a busy property portfolio.
We understand these challenges. That's why we've developed a strategy pack for property managers. It contains all the essentials you need, simplified for easy understanding and immediate implementation. Go through it, and you could start seeing new clients every week.
You don’t need a big budget
You might wonder how much property management companies typically spend on marketing. It varies significantly based on the size, location, and goals of the company.
From our observations, we recommend allocating about 3-6% of your total revenue towards marketing.
For smaller, independent firms, the budget might be on the lower end, perhaps a few hundred dollars a month, focusing on cost-effective strategies like social media, word-of-mouth, and local networking. Conversely, larger firms might invest thousands in more comprehensive campaigns, professional photography, and targeted online ads.
There are also effective marketing tactics for property management companies on a tight budget. Try to enhance your online presence, encourage your clients to leave positive reviews, leverage local news, and engage with your community through events or collaborations.
Being genuine and creative often matters more than having a hefty budget. Share insights into your property management processes, introduce your team, or highlight unique properties under your management. These initiatives don't cost much but can be highly effective. Need some inspiration? We've prepared a list of content ideas for social media, tailored to property management companies, all ready for you to use!
Copy the tactics of the best management companies in the world!
There are management companies that make way more money than you do. We have studied their tactics. Get them now!
What should you prioritize when promoting your property management company?
As a property management company, understanding where to direct your marketing efforts is essential for attracting the right tenants and enhancing your property's value.
Don’t try to appeal to everyone, it’s too costly
Firstly, it's important to recognize that each property has its unique features, location, and amenities, which cater to specific tenant demographics. This is why targeting the right audience for your properties is crucial.
When we analyzed the property management sector and developed our marketing strategy pack, we noticed many companies wasting resources on ineffective tactics because their targeting was misaligned.
Consider the difference between casting a wide net hoping to attract any tenant versus using specific strategies designed to attract the ideal tenant profile you desire. In marketing, the latter approach ensures that your efforts and budget are spent on attracting individuals who are more likely to appreciate and commit to your property, rather than a transient crowd with no genuine interest in your property’s unique offerings.
For example, a luxury condo complex using general online ads might fail to reach its ideal tenants, who are looking for premium living experiences.
Similarly, a budget apartment building advertising in high-end real estate magazines may see little return, as their ideal tenants are likely looking for affordability and practical living solutions, not luxury.
These mismatches between marketing strategies and the target tenant base lead to ineffective marketing and financial waste.
Don’t follow generic advice: your property management business is unique
Also, while basic marketing tactics are foundational, they often fall short when applied to property management without customization. Context is key. A strategy that works well for a retail business, a hotel, or a gym might not resonate with your property's target audience.
Each of these businesses serves different needs, operates on different schedules, and engages customers in unique ways.
For instance, while a hotel might emphasize amenities and comfort for longer stays, a property management company’s appeal often revolves around the long-term satisfaction of living in a well-managed property, the convenience of location, and the quality of services provided. Similarly, a retail business might depend heavily on high foot traffic, which is a different focus altogether.
That is why we decided to create a marketing strategy pack specifically for property management companies.
Use common sense when deciding
So, what works for property management? It's all about promoting and sharing the benefits that align with your properties' characteristics.
Social media is a powerful tool in this regard, allowing you to showcase your properties, amenities, and the overall living experience through visually appealing posts and stories.
Engaging with your audience online by responding to comments, sharing behind-the-scenes content, and highlighting tenant testimonials can add a personal touch that many prospective tenants appreciate.
Remember, it's not just about posting regularly, but posting content that reflects the expectations and interests of your target demographic.
Collaborations with local influencers, real estate bloggers, and even other businesses can also yield impressive results. Such partnerships allow you to tap into existing communities and audiences that trust and value the opinions of the influencers they follow.
Finally, ensure your properties are easily discoverable online. You need to be visible on search engines. We can assist you - here is an SEO (for Search Engine Optimization) checklist tailored to property management. It's all yours!
Where to get the best marketing strategies for your property management company?
We understand that diving into marketing for your property management company can feel like venturing into uncharted territory, especially when you're already handling numerous responsibilities.
Maybe the whole concept of marketing seems a bit overwhelming, with all its complex terms and strategies. Or perhaps you're concerned about the cost and time it might consume, given how busy things already are.
And we totally get it if you've thought, "Hey, my properties are top-notch, shouldn't that be enough?" It's common to feel that way, especially when you're managing the day-to-day operations of your properties, and maybe you've even had marketing efforts in the past that didn't yield the results you hoped for.
Here's the thing: we've put together something special with you in mind - a strategy pack crafted specifically for property management companies.
This pack is all about making marketing straightforward and manageable. We've simplified the jargon and broken down the marketing process into clear, easy steps. Worried about time and money? We've got you covered with strategies that won't break the bank or require hours you don't have. These tools are designed to fit right into the busy schedule of a property manager, focusing on practical, impactful actions.
Plus, we've included tips on navigating the digital world at your own pace, ensuring you won't feel left behind. Our goal is to help you see marketing not as a daunting task but as a manageable part of your business that can actually be enjoyable and definitely rewarding.
Some management companies make 5x more profit than you!
We have studied the strategies of the best management companies in the world. Replicate them now!
