![Property Management Company: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-9_dbcbf6eb-8f21-4d83-84ea-48312884bdea.png?v=1715865435&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best property management companies use strategically to attract tenants and property owners.
We know you're busy managing properties and the thought of handling social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your portfolio.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for property managers.
Get the content idea list made for management company owners
A lot of management companies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a property management company
We have analyzed numerous property management companies' social media accounts while developing our strategy pack for property management - here is what consistently proves effective.
| Content Type | Why It Works to Attract New Clients to Your Property Management Company |
|---|---|
| High-Quality Property Photos | Visually appealing images of properties can captivate potential clients, encouraging them to inquire about your services. |
| Behind-the-Scenes Videos | Showcasing property maintenance, staff, and management processes builds trust and creates a connection with the audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to use your services. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, and referral bonuses can attract new clients looking for deals. |
| User-Generated Content | Sharing content created by clients (photos, reviews) engages the community and adds authenticity. |
| Local Collaborations | Partnering with local influencers or businesses can introduce your company to a broader, local audience. |
| Event Announcements | Promoting upcoming open houses, community events, or property tours can attract new clients interested in unique experiences. |
| Seasonal and Holiday Posts | Highlighting seasonal maintenance tips or holiday property decorations can attract clients looking for special services during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Property Management Tips | Sharing tips on property maintenance and management can intrigue property owners and motivate them to seek your expertise. |
| Regular Updates | Regularly updating followers with new property listings or management success stories keeps your company top-of-mind and encourages inquiries. |
| Behind-the-Scenes Staff Stories | Featuring stories about the staff members creates a personal connection and humanizes the brand. |
| Maintenance Tips | Sharing tips and tricks for property upkeep can engage followers who are property owners and managers. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly property management solutions appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some management companies make 5x more profit than you!
We have studied the strategies of the best management companies in the world. Replicate them now!
How can management company owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality photos and videos of your properties are essential.
People make decisions with their eyes first. Make sure the lighting is good, the properties look well-maintained, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your property management company. Behind-the-scenes photos, staff stories, and tenant shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, new listings, or seasonal maintenance tips. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your property management “image” and what your audience likes.
If you have a low budget to conduct marketing for your property management company, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for property managers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking photos, recording videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A photo on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage tenants to share their own photos and tag your property management company. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for management companies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for property management companies, complete with practical tips to keep costs low and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your property management company.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Property Photos | Utilize natural light by taking photos during the day. Enhance images with free apps like Snapseed or VSCO. |
| Tenant Testimonials | Encourage satisfied tenants to leave a quick video testimonial on their phone. Offer a small incentive like a gift card as a thank-you. |
| User-Generated Content | Invite tenants to share their living space photos by offering a monthly raffle for those who tag your property on Instagram. |
| DIY Maintenance Tips | Film short, simple maintenance tips using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at property maintenance or introduce the team during slow hours. |
| Available Unit Posts | Design simple, eye-catching graphics for available units using free tools like Canva. Include a brief description and appealing photos. |
| Staff Spotlights | Feature staff members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the property. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their preferences for amenities or suggestions for community events. |
| Local Event Promotions | Collaborate with local events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Tenant Spotlights | Highlight loyal tenants with their favorite aspects of living in your property. Take a quick photo and share a short story about their experience. |
| Decor Tips | Create attractive room settings using inexpensive items like cushions, plants, and decor from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as recycling or energy-saving tips. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Maintenance | Record short clips of maintenance work, such as fixing a leaky faucet or painting walls. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a small prize. Use cost-effective prizes like a gift card or a free service. |
| Seasonal Decor Posts | Highlight seasonal decor ideas using natural light and your smartphone camera. Share the story behind the decor to add interest. |
Copy the tactics of the best management companies in the world!
There are management companies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for management companies
Investing in high-quality social media content for your property management company can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Virtual Property Tours | Offering live or recorded virtual tours of your properties can provide potential tenants or buyers with a comprehensive view, making it easier for them to decide without needing to visit in person. |
| Interactive 360° Property Views | Providing 360° views of your properties, including common areas and amenities, can offer a unique and immersive experience, enticing more people to consider your listings. |
| Exclusive Property Listings | Creating buzz with exclusive or limited-time property listings can generate excitement and urgency, attracting new clients and retaining existing ones. |
| Client Testimonials | Sharing video testimonials from satisfied clients can build trust and credibility, encouraging potential clients to choose your services. |
| AR Property Visualization | Implementing augmented reality (AR) technology to allow clients to visualize furniture and decor in your properties can enhance their experience and attract tech-savvy clients. |
| Themed Open Houses | Hosting themed open house events, such as a holiday decor showcase or a summer BBQ, can provide a unique and engaging experience, attracting groups and families. |
| Property Improvement Contests | Organizing contests where tenants can submit ideas for property improvements can create a sense of community and involvement, making them more likely to stay long-term. |
| Collaborative Community Events | Partnering with local businesses to host community events can introduce your properties to new audiences and create a buzz in the neighborhood. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the history of your properties, the neighborhoods they are in, or the personal journey of your team can create an emotional connection with clients. |
| Interactive Maintenance Requests | Allowing tenants to submit and vote on maintenance requests via social media polls can make them feel involved and ensure their needs are met promptly. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient upgrades or sustainable landscaping, can attract environmentally conscious clients and media attention. |
| Mobile Leasing Office | Operating a mobile leasing office at local events or popular locations can expand your reach and attract new clients who may visit your properties later. |
| Home Improvement Subscription Service | Offering a subscription service where clients receive monthly tips and kits for home improvement projects can create a loyal client base. |
| Immersive Property Management Workshops | Hosting workshops where clients can learn about property management best practices can attract property owners and create a sense of exclusivity. |
| Flash Mob Property Showcases | Organizing flash mob property showcases in unexpected locations can create viral content and attract adventurous clients looking for unique experiences. |
Content that never works well for management companies on social media
Don't waste your time and resources on these strategies. We've seen many property managers make these mistakes, and they won't help you stand out from the competition or attract new tenants to your properties.
| Content Type | Why It Never Works for Property Management | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your properties appear unoriginal or untrustworthy. | Use real photos of your properties, staff, and community events to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential tenants. | Mix in engaging content like behind-the-scenes stories, tenant testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with property management confuses followers and dilutes your brand. | Keep your content focused on your properties, community events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your properties' quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your properties positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your properties, community, and unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate potential tenants looking for genuine interaction. | Respond personally to comments and messages to show that you care about your tenants and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your properties can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential tenants. | Address negative feedback calmly and constructively, showing that you are willing to improve and value tenant input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your properties seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate potential tenants and deter participation. | Offer simple, clear, and straightforward promotions that are easy for tenants to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your properties. |
Make your property management company more profitable
We have studied the strategies of the best management companies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your property management company
We understand that as a property management company owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of managing properties are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for property management companies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your property management business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small property management companies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your company's visibility online.
With our marketing pack, you can invest in your company's growth without feeling overwhelmed or uncertain.
Your property management company could make more money!
Most management company owners don't know how to grow their business. Let us teach you the right strategies.
