Nursing Home Marketing Budget Estimator

If you own a nursing home, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for nursing home owners

1. What is your nursing home’s location type?

Rural/Suburban area or low-competition market Urban area or high-competition market

High-competition urban areas often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with online inquiry or enrollment functionality?

No Yes

An online portal typically requires ongoing maintenance, SEO, and digital advertising to attract prospective residents.

3. What type of content do you plan to prioritize?

High-quality facility tours Resident and family testimonials Behind-the-scenes care insights Virtual tour demonstrations Promotional offers and packages

More complex or polished content (like high-quality tours or testimonials) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for nursing homes include Facebook, Instagram, LinkedIn, and sometimes YouTube. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated marketing manager?

Yes No

Managing a busy nursing home leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your nursing home’s positioning?

Premium / luxury care (high-end amenities, personalized care) Mid-range (quality care at fair prices) Budget-friendly / basic care Specialized care (memory care, rehabilitation)

Premium facilities often require more polished branding and marketing, whereas budget homes can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on Facebook Ads, Instagram Ads, Google Ads, etc.

8. Do you have partnerships with local hospitals or senior care organizations?

No Yes

Such partnerships often require additional outreach, networking, and targeted advertising on platforms like LinkedIn or industry events.

9. How frequently do you run special promotions or community events?

Occasionally Regularly

Facilities running frequent events often spend more on advertising to promote their offers.

10. Do you plan to collaborate with local healthcare influencers or senior care experts?

No Yes

Collaborations with local influencers or experts can boost brand visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many businesses budget 5%–10% of revenue for marketing. We'll use 5% as a baseline and then adjust based on your other answers.

12. Have you checked our marketing pack for nursing home owners?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and spend only on profitable strategies tailored to the senior care industry.

Calculate My Budget