How to plan and track the budget of your nursing home [template]
How to plan and track the budget of your nursing home [template]

Copy the best nursing homes!

There are nursing home owners that make way more profit than you. We have analyzed their tactics. Get them now!

If you don’t plan and track your nursing home budget properly, you're setting yourself up for failure.

When we developed our strategy pack for nursing home administrators, we saw a lot of administrators struggling with finances and planning.

They were disorganized, had no grasp of cash flow, and were drowning in financial troubles despite having substantial revenue.

Don’t let this be you—stand out and succeed.

We’ve created a small, free tool to help you get started: our Budget Tracker and Planner. Let’s turn your nursing home's finances around and set you on the path to success!

Get the budget tracker tailored for nursing homes

Most nursing home owners don't know how to plan and track their budget. This spreadsheet will help you.

budget tracker and planner template for a nursing home

Example of a full budget for nursing homes

Here is an example of a (very) detailed budget for a nursing home, to give you some inspiration

1. Rent and Utilities

Item Description Monthly Cost Annual Cost
Rent Lease for nursing home facility $10,000 $120,000
Electricity Power consumption for rooms, common areas, and medical equipment $1,200 $14,400
Water Water usage for residents and facility operations $500 $6,000
Gas Gas for heating and kitchen $400 $4,800
Internet & Phone Internet service and business phone $200 $2,400
Waste Removal Garbage and medical waste disposal services $300 $3,600
Pest Control Monthly pest control services $100 $1,200
Insurance Property and liability insurance $1,000 $12,000

2. Salaries & Wages

Position Number of Employees Monthly Cost per Employee Total Monthly Cost Annual Cost
Administrator 1 $6,000 $6,000 $72,000
Registered Nurses 5 $4,500 $22,500 $270,000
Certified Nursing Assistants 10 $2,500 $25,000 $300,000
Housekeeping Staff 4 $2,000 $8,000 $96,000
Maintenance Staff 2 $2,500 $5,000 $60,000
Dietitian 1 $4,000 $4,000 $48,000
Activities Coordinator 1 $3,000 $3,000 $36,000

3. Medical & Care Supplies

Item Description Monthly Cost Annual Cost
Medical Supplies Bandages, gloves, syringes, etc. $2,000 $24,000
Medications Prescription and over-the-counter medications $5,000 $60,000
Personal Care Items Shampoos, soaps, lotions, etc. $1,000 $12,000
Cleaning Supplies Detergents, sanitizers, etc. $500 $6,000
Paper Goods Toilet paper, paper towels, etc. $300 $3,600
Medical Equipment Wheelchairs, walkers, etc. $1,000 $12,000

4. Marketing & Advertising

Item Description Monthly Cost Annual Cost
Online Advertising Google Ads, Facebook Ads, etc. $300 $3,600
Social Media Management Managing social media accounts $500 $6,000
Print Advertising Flyers, posters, newspaper ads $200 $2,400
Website Maintenance Hosting, domain, updates $100 $1,200
Email Marketing Email campaigns and newsletters $150 $1,800
Community Events Special events and promotions $200 $2,400

5. Miscellaneous Expenses

Item Description Monthly Cost Annual Cost
Equipment Maintenance Regular maintenance of medical and facility equipment $500 $6,000
Uniforms Staff uniforms and scrubs $300 $3,600
Licenses & Permits Health permits, operational licenses, etc. $200 $2,400
Software Systems Medical records and management software $300 $3,600
Contingency Fund Emergency repairs and unexpected costs $500 $6,000
Office Supplies Stationery, pens, printer ink, etc. $100 $1,200
Staff Training Training programs and materials $300 $3,600

Some nursing homes make 5x more profit than you!

We have studied the strategies of the best nursing homes in the world. Replicate them now!

marketing strategy for a nursing home

What are the biggest expenses for a nursing home?

Be mindful of these significant expenses. Here are five major costs every nursing home administrator needs to consider, along with some tips on how to manage them effectively.

    • Medical and care suppliesThese can consume a large portion of your budget. You're dealing with essential items like medications, medical equipment, and daily care supplies, which can vary in price due to supply chain issues and quality. To keep these costs in check, focus on bulk purchasing, negotiate better prices with suppliers, and minimize waste. It's easy to overspend by buying too much or opting for high-end supplies that don’t add enough value.
    • The staff at your nursing homeYour staff is your backbone, but paying for their wages, benefits, and training can be expensive. This cost is always high because you need a certain number of employees to provide quality care and keep things running smoothly. You can optimize labor costs by scheduling efficiently, cross-training staff, and monitoring productivity. However, be careful not to underpay or overwork your staff, as this can lead to high turnover and poor care quality.
    • Rent and utilities of your nursing homePrime locations come with high rent, but they can attract more residents and their families. Utilities like electricity, gas, and water are essential but add up quickly. To optimize these costs, negotiate favorable lease terms and invest in energy-efficient appliances and lighting. Overspending often happens when you choose a location that's too large or too luxurious for your needs.
    • MarketingYou need to get the word out about your nursing home, but advertising can be pricey, whether it's online ads, social media campaigns, or traditional media. Optimize this expense by focusing on cost-effective methods like the ones we give in our pack. Overspending can happen if you invest in flashy campaigns without a clear return on investment.
    • Facility equipment and maintenance costsThis includes everything from medical equipment to furniture and safety installations. These are expensive because quality equipment and regular maintenance are crucial for smooth operations and resident satisfaction. Optimize by investing in durable, energy-efficient equipment and maintaining it regularly to avoid costly breakdowns. You can overspend by going for the latest high-tech gadgets you don’t really need.

How to spend less with your nursing home?

Here are practical tips to help you, as a nursing home administrator, optimize your budget and manage expenses more effectively.

Expense Tips to Optimize
Food Costs Partner with local suppliers for fresh, seasonal produce at lower prices and consider bulk purchasing for non-perishable items.
Labor Costs Implement a scheduling software to optimize staff hours, reduce overtime, and ensure adequate coverage for all shifts.
Utilities Install LED lighting and energy-efficient appliances throughout the facility to reduce energy consumption.
Marketing Run social media campaigns for your nursing home and collaborate with local community groups for free exposure.
Cleaning Supplies Train staff on efficient use of cleaning supplies to reduce waste and consider bulk purchasing for cost savings.
Equipment Maintenance Set up a maintenance log for regular equipment checks and servicing to extend the lifespan of your equipment.
Rent/Mortgage Negotiate lease terms during renewal or consider moving to a less expensive location if feasible.
Insurance Regularly review insurance policies to ensure they meet current needs and compare rates annually to find the best deal.
Medical Supplies Use cost-effective, high-quality medical supplies and consider bulk purchasing for frequently used items.
Furniture and Fixtures Purchase high-quality, durable furniture that can withstand frequent use and consider refurbishing existing pieces.
Software Systems Choose software systems that offer essential features with low subscription fees and integrate with other systems for efficiency.
Staff Training Conduct regular in-house training sessions and use free online resources to keep staff updated on best practices.
Waste Management Implement a waste tracking system to minimize waste and consider recycling programs for non-medical waste.
Technology Invest in multi-functional medical equipment and utilize management software for patient records and scheduling.
Linen and Laundry Partner with a cost-effective linen service and consider reusable options where appropriate.
Documentation Use digital systems for patient records and administrative tasks to reduce printing costs and improve efficiency.
Licensing and Permits Stay up-to-date with local regulations to avoid fines and costly renewals, and ensure all staff certifications are current.
Transportation Plan transportation routes for patient outings and medical appointments to maximize efficiency and reduce fuel costs.
Office Supplies Purchase supplies in bulk and go paperless where possible with digital systems for administrative tasks.
Inventory Management Use inventory management software to track stock levels of medical and non-medical supplies to reduce waste and ensure availability.
Pest Control Schedule regular pest control services and maintain cleanliness standards to prevent infestations.
Activities and Entertainment Use a streaming service for background music and host local performers or volunteers for resident activities.
Uniforms Choose durable, easy-to-clean uniforms and offer staff a stipend for maintenance instead of using an external service.

Copy the tactics of the best nursing homes in the world!

There are nursing homes that make way more money than you do. We have studied their tactics. Get them now!

marketing strategy for a nursing home

Expenses that are just useless for a nursing home

Yes, some expenses for your nursing home are just unnecessary. They don't contribute to improving resident care or enhancing their experience.

Nursing Home Expense Reason It's Useless
Luxurious Decorations Overly lavish decorations don't necessarily improve residents' well-being and can be a drain on the budget.
Premium Food Brands Unless specifically required for dietary needs, most residents are satisfied with standard, nutritious options.
Excessive Activity Supplies Having too many activity supplies can lead to clutter and waste, without significantly enhancing resident engagement.
High-End Medical Equipment Top-of-the-line medical equipment is not always necessary and can be cost-prohibitive.
Paper Advertising Traditional paper ads often have a lower return on investment. Don’t include them in the marketing strategy of your nursing home.
Multiple Uniform Styles Having various uniform styles increases costs without adding significant value to the resident experience.
Excessive Staff Overstaffing leads to higher labor costs without necessarily improving care quality.
Premium Subscription Services Expensive subscriptions for music or magazines often go unnoticed by residents.
Exclusive Ingredients Using rare ingredients can inflate costs and complicate supply chains.
Costly Furniture High-end furniture is not always appreciated by residents and can be a significant expense.
Custom Printed Napkins Personalized napkins are a minor detail that most residents overlook, and they can be expensive.
Unnecessary Software Paying for software with features you don’t use is a waste of resources.
Premium Water Brands Most residents are content with filtered tap water, making expensive bottled water unnecessary.
Extra Transport Vehicles Maintaining a larger fleet than needed increases operational costs.
Excessive Membership Fees Paying for multiple industry memberships often yields little benefit.
Overly Frequent Renovations Constantly updating decor and layout can be costly and disrupt operations.
Expensive Table Centerpieces Elaborate centerpieces are often ignored by residents and add to the cost.
High-End Tableware Luxury tableware is prone to damage and expensive to replace, often going unnoticed by residents.
Excessive Staff Meetings Too many meetings can reduce productivity and increase labor costs.
Expensive Menu Designs Frequently redesigning menus is costly and often unnecessary.
Unused Promotional Materials Ordering more promotional items than needed leads to waste and unnecessary expense.Get our marketing budget planner template.
Paid Directory Listings Many free listing options are available, making paid listings often redundant.
High-End Catering Equipment Specialized catering equipment is often unnecessary and adds to costs without a proportional benefit.

Stop working with a tight budget for your nursing home!

Managing a budget for a nursing home when funds are tight can feel overwhelming. It's like being trapped in a situation where any unexpected expense can throw everything off balance.

This constant pressure makes it nearly impossible to invest in improvements or new programs, leaving you always scrambling to cover costs. It's a life filled with stress and sleepless nights.

Yes, you can continue down this path, cutting corners and barely making ends meet. But there's another part of the equation you might be overlooking. Instead of just trying to cut costs, you can focus on increasing your revenue. More income means more resources to enhance the quality of care and services you provide.

And no, you don't necessarily have to spend money to grow. There are plenty of zero-cost initiatives and strategies that can help you increase your revenue by 10%, 20%, or more. We've detailed all of these strategies in our guides, after studying dozens of nursing homes just like yours. Get them now!

Make your nursing home more profitable

We have studied the strategies of the best nursing homes in the world. All their tactics are explained in our pack!

marketing strategy for a nursing home
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