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You're an app developer. Let us ask you a question - are you maximizing user engagement with what you’re posting on social media?
We are asking this question because we've seen many app developers struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner, tailored to app developers. This tool will help you simplify the process, showing you how to captivate your audience with every post.
Also, if you want to boost your app's visibility with the right tactics and strategies, check out our Marketing Pack for App Developers.
Read on to discover how to leverage this tool to enhance your app's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a mobile app?
Contrary to popular belief, not all social media platforms are relevant for your mobile app marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like LinkedIn, primarily used for professional networking and B2B communications, offer little value for mobile apps aiming to attract everyday users and engage with them on a personal level.
Actually, as a mobile app developer, you have to strategically select platforms focusing on those that enable visual storytelling, real-time engagement, and app discovery, such as Instagram, Facebook, and TikTok. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for app developers who want to grow their user base.
The best social media platforms for a mobile app
| Social Media Platform | Relevancy Level for a Mobile App | Detailed Explanation |
|---|---|---|
| High | Instagram's visual-centric format is ideal for showcasing app features, engaging with users via stories, and leveraging location tags and hashtags for app discovery. | |
| High | With its vast user base, Facebook allows apps to reach a diverse audience, promote updates, and use targeted ads. Its review and recommendation features also help in building trust and credibility. | |
| TikTok | Medium-High | TikTok's video-first approach and trend-driven content can help apps tap into younger demographics, create viral content, and showcase app functionalities in a fun way. |
| Medium | While Twitter can be used for real-time updates and customer service, its text-heavy format and fast-paced nature might not be as effective for visual storytelling. | |
| Low | LinkedIn’s professional focus and B2B orientation make it less relevant for apps aiming to engage with individual users and showcase everyday functionalities. | |
| Medium | Pinterest is useful for long-term visibility in search results and can attract niche audiences, but it requires high-quality visuals and may not drive immediate app downloads. | |
| Snapchat | Medium-Low | Snapchat appeals to younger audiences with its ephemeral content, but it might not offer the sustained engagement or reach that other platforms provide for app marketing. |
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We have studied the strategies of the best mobile apps in the world. Replicate them now!
How to get started on social media for your mobile app?
Setting up and managing a social media account for your mobile app is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for mobile apps.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider your app’s functionality, user experience, and target market. Who does it appeal to? Tech enthusiasts, busy professionals, students? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your app’s social media bio includes essential elements that instantly inform and attract potential users.
This includes a brief description of what your app does, its unique features, and a call-to-action like “Download now” or “Try it for free.” Including a link to your app store page or website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for mobile apps might be a good investment.
7-day social media calendar for a mobile app
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your app's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for mobile app owners.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. Usually, Instagram, Twitter, and LinkedIn are key. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your app appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your app, your team, and what makes your app special. Keep it light and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your mobile app organically?
Here is a table of 12 very specific and creative content tactics a mobile app developer can use on social media to organically increase their followers, along with the types of content that users engage with the most.
This table is concise and summarized. If you require a detailed description, complete with step-by-step actionable tips, and winning theories derived from studies of actual real-life use cases of successful mobile apps, please refer to our app strategy pack.
| Strategy | How to make it so you it brings you profit |
|---|---|
| Live App Demos | Host live demonstrations showcasing your app's unique features. Encourage viewers to ask questions and provide feedback in real-time. This not only engages your current users but also attracts new ones interested in your app's capabilities. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your app development process, including team meetings, coding sessions, and feature brainstorming. This humanizes your brand and builds a stronger connection with your audience. |
| User Experience Contests | Organize a contest where users submit their best experiences or creative uses of your app. Offer incentives like premium features or discounts for the best submissions. This encourages user-generated content and increases visibility. |
| Influencer Collaborations | Collaborate with tech bloggers and influencers to create content or host events featuring your app. Their followers become exposed to your brand, potentially increasing your user base. |
| Sneak Peeks of New Features | Tease upcoming app features with sneak peek photos or videos. Create a buzz by letting your followers vote on new feature names or functionalities, making them feel involved in the development process. |
| Weekly Feature Highlights | Highlight different features of your app each week and share user testimonials or success stories. This keeps your audience engaged and encourages them to explore all aspects of your app. |
| Exclusive Beta Access | Promote exclusive beta access to new features or updates where followers can sign up to test them before the official release. Share these experiences on social media to attract high-engagement followers. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the next feature or voting for their favorite app functionality. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Feature Spotlights | Highlight specific features of your app through informative posts or stories. This educates your followers and showcases the unique aspects of your app. |
| User Appreciation Posts | Share user reviews or photos of users enjoying your app, with their permission. This not only shows appreciation for your users but also encourages others to download and share their own experiences. |
| Sustainability Initiatives | If your app focuses on sustainability, share your initiatives, such as reducing digital waste, supporting green tech, or promoting eco-friendly practices. This attracts followers who value sustainability and want to support like-minded businesses. |
| Limited-Time Offers | Create urgency with limited-time offers or exclusive features available only to your social media followers. This encourages people to follow you to not miss out on special deals or unique app experiences. |
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What are some common social media mistakes to avoid as a mobile app?
As a mobile app developer or marketer, it's crucial to avoid common pitfalls that can hinder your app's success on social media. Here's a detailed table that outlines specific mistakes, their potential impacts, and strategic recommendations to enhance your social media presence effectively.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring User Feedback | Can lead to poor user experience and negative reviews. | Do not dismiss user feedback, whether positive or negative. | Actively engage with user feedback, implement changes when necessary, and communicate updates to show responsiveness. |
| 2 | Inconsistent Updates | Users may lose interest or trust in the app. | Avoid erratic update schedules or long periods without communication. | Maintain a regular update schedule and keep users informed about new features and fixes. |
| 3 | Overly Promotional Posts | May irritate users and lead to unfollows or negative feedback. | Don't focus solely on pushing downloads and purchases. | Create a balanced content strategy that adds value, educates, and entertains, alongside promotional content. |
| 4 | Poor Visual Content | Low engagement and poor perception of the app. | Avoid using low-quality screenshots or irrelevant graphics. | Use high-quality, relevant images and videos that showcase the app’s features effectively. |
| 5 | Not Leveraging App-Specific Keywords | Missed opportunities for organic discovery and reach. | Don't ignore the importance of SEO in your app’s marketability. | Incorporate relevant keywords in your posts and profile to improve visibility in search results. |
| 6 | Isolating from Related Communities | Limited growth and engagement opportunities. | Avoid operating in a social media silo without connecting with related groups or influencers. | Engage with niche communities and influencers to expand your reach and credibility. |
| 7 | Not Showcasing Unique Features | Difficulty in differentiating your app from competitors. | Do not rely solely on generic updates or features. | Highlight unique aspects or exclusive features of your app to stand out in a crowded market. |
| 8 | Ignoring User-Generated Content | Misses out on leveraging authentic endorsements. | Don't overlook the impact of sharing content created by your users. | Encourage and share user-generated content, such as reviews or how-to videos, to build trust and community. |
| 9 | Poor Crisis Management | Potential for widespread negative impact and loss of user trust. | Avoid ignoring or mishandling user complaints and issues. | Address issues transparently and promptly, showing your commitment to user satisfaction and continuous improvement. |
| 10 | Lack of Personality | Makes your app feel impersonal and unrelatable. | Don't let your social media voice be too corporate or robotic. | Infuse personality into your communications; let your brand's unique tone and human touch shine through. |
| 11 | Not Utilizing Analytics | Failing to understand user engagement and preferences. | Avoid neglecting the data available from social media insights. | Regularly review analytics to tailor your strategy, focusing on what works best for engaging your audience. |
| 12 | Ignoring New Social Media Features | Falling behind in leveraging new tools that could enhance engagement. | Don't be slow to adopt new social media features and trends. | Stay updated with the latest features and integrate them into your strategy to keep your social media presence vibrant and relevant. |
How to implement a successful system on social media for your mobile app?
When it comes to social media management for mobile apps, you're diving into a world where user engagement and visual appeal are just as crucial as the app's functionality.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For Instagram and Facebook, you've got Insights; for Twitter, there's Analytics, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for mobile apps specifically can include direct engagement on posts related to your app features, the number of downloads or inquiries received via social media, and user-generated content, like when users share their experiences with your app. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your mobile app, there's no one-size-fits-all number, but for a small to medium-sized app, starting with an average weekly budget of $100 to $500 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new users.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For mobile apps, a good rhythm might be once a day on platforms like Instagram and Facebook, where visuals are key.
Stories and live features offer additional, less formal ways to connect daily. On Twitter, where the conversation moves faster, two to three posts a day can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your mobile app more profitable
We have studied the strategies of the best mobile apps in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your mobile app?
We understand the hesitation many app developers feel about diving into the world of social media marketing.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "user engagement" and "retention metrics" seem like a foreign language.
Developing a mobile app is already a round-the-clock job, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your app should naturally attract users, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a strategy pack specifically tailored for app developers like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our app strategy pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your app's visibility and user engagement, without detracting from the essential development and maintenance of your app.
Your mobile app could make more money!
Most mobile app developers don't know how to grow their business. Let us teach you the right strategies.
