![Mobile App: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_7d79f031-51c6-461f-b8ed-d748eddd6322.png?v=1715865587&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best mobile apps in the world use strategically to attract users.
We know you're busy developing and improving your app, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your app.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for app developers.
Get the content idea list made for mobile app developers
A lot of mobile apps manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a mobile app
We have analyzed numerous mobile apps' user engagement strategies while developing our strategy pack for mobile apps - here is what consistently drives user growth and retention.
| Content Type | Why It Works to Boost Your Mobile App's Success |
|---|---|
| High-Quality Screenshots | Visually appealing screenshots of the app's interface can attract potential users by showcasing its features and usability. |
| Behind-the-Scenes Videos | Showing the development process, team, and app updates builds trust and creates a connection with the audience. |
| User Testimonials | Positive reviews and testimonials from real users provide social proof and encourage others to download the app. |
| Special Offers and Promotions | Announcing limited-time offers, discounts, or premium features can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (screenshots, reviews) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with influencers can introduce the app to a broader audience and boost credibility. |
| Feature Announcements | Promoting new features or updates can attract users interested in the latest functionalities and improvements. |
| Seasonal and Holiday Themes | Highlighting seasonal or holiday-themed features can attract users looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage users and create a sense of community, encouraging them to use the app more frequently. |
| How-To Guides | Sharing guides on how to use the app's features can intrigue potential users and help current users get the most out of the app. |
| Daily Tips and Tricks | Regularly updating users with tips and tricks keeps the app top-of-mind and encourages daily engagement. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| App Usage Tips | Sharing tips and tricks for using the app can engage users who are looking to maximize their experience. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly features appeals to environmentally conscious users. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new users, many of whom may convert into loyal users. |
Some mobile apps make 5x more profit than you!
We have studied the strategies of the best mobile apps in the world. Replicate them now!
How can mobile app developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and demo videos of your app are essential.
People judge apps visually first. Make sure the interface is clean, the features are highlighted, and the overall presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your app development journey. Behind-the-scenes photos, developer stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any special features, updates, or seasonal promotions. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your app’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your app, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app developers.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own screenshots and tag your app. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for mobile apps on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for mobile app developers, complete with practical tips to keep costs low and maximize your social media presence.
You might want to incorporate some of these ideas in the marketing plan of your mobile app.
| Content Type | Tips to Make It More Affordable |
|---|---|
| App Screenshots | Use natural light to capture screenshots on your device. Enhance them with free tools like Snapseed or VSCO. |
| User Testimonials | Ask satisfied users to leave a quick video testimonial on their phone. Offer a free premium feature or in-app currency as a thank-you. |
| User-Generated Content | Encourage users to share their app experiences by offering a monthly raffle for those who tag your app on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials of your app's features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for app features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in your workspace. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new ones. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite app features. Take a quick photo and share a short story about their experience with your app. |
| App Interface Photos | Create attractive screenshots using inexpensive items like phone stands and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as reducing digital waste or using energy-efficient servers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the coding process, such as debugging or feature testing. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free premium feature. Use prizes that are cost-effective like extra in-app currency. |
| Seasonal Feature Posts | Highlight seasonal app features using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best mobile apps in the world!
There are mobile apps that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for mobile apps
Investing in high-quality social media content for your mobile app can be a game-changer. Many other apps might not put in the effort, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live App Tutorials | Hosting live or recorded tutorials where you walk users through the app's features can create a sense of community and attract a global audience. |
| Interactive App Demos | Offering interactive demos of your app's functionalities can provide a unique hands-on experience and entice people to download and use the app. |
| Exclusive Features | Creating buzz with exclusive or limited-time features can generate excitement and urgency, attracting new and repeat users. |
| User Feedback Sessions | Hosting sessions where users can provide feedback and interact with the development team can create a memorable experience and foster word-of-mouth promotion. |
| AR Integration | Implementing augmented reality (AR) features in your app can enhance the user experience and attract tech-savvy users. |
| Themed App Events | Hosting themed events within the app, such as a virtual scavenger hunt or a special challenge, can provide a unique and immersive experience, attracting groups and special occasions. |
| App Challenge Contests | Organizing app-based challenges (e.g., completing a task within a certain time) can create viral moments, attracting competitive users and spectators. |
| Collaborative Features | Partnering with other apps or brands to offer collaborative features can introduce your app to new audiences and create a buzz in the community. |
| Story-Driven Content | Sharing in-depth stories about the app's development, the team behind it, or user success stories can create an emotional connection with users. |
| Interactive Polls | Allowing users to vote on new features or content via social media polls can make them feel involved and eager to see the results of their input. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as reducing digital waste or supporting sustainable causes, can attract environmentally conscious users and media attention. |
| Pop-Up Notifications | Sending pop-up notifications about special events or features can expand your reach and attract new users who may become regulars. |
| Subscription Service | Offering a subscription service where users receive exclusive content or features can create a loyal user base. |
| Immersive Workshops | Hosting workshops where users can learn advanced techniques or tips from experts can attract enthusiasts and create a sense of exclusivity. |
| Flash Mob App Events | Organizing flash mob events within the app can create viral content and attract adventurous users looking for unique experiences. |
Content that never works well for mobile apps on social media
Don't waste your time and resources on these strategies. We've seen many app developers make these mistakes, and they won't help you stand out from the crowd or bring in new users for your mobile app.
| Content Type | Why It Never Works for Mobile Apps | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make the app appear unoriginal or untrustworthy. | Use real screenshots of your app, team photos, and user testimonials to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off potential users. | Mix in engaging content like behind-the-scenes development stories, user success stories, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your app or its purpose confuses followers and dilutes your brand. | Keep your content focused on your app, its features, updates, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your app's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your app positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your app, its community, and its unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your app can bore followers and reduce engagement. | Share user-generated content, collaborate with other apps or businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your app seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your app. |
Make your mobile app more profitable
We have studied the strategies of the best mobile apps in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your mobile app
We understand that as a mobile app developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining a mobile app are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight budget can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for mobile app developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your mobile app. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small app developers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your app's visibility online.
With our marketing pack, you can invest in your app's growth without feeling overwhelmed or uncertain.
Your mobile app could make more money!
Most mobile app developers don't know how to grow their business. Let us teach you the right strategies.
