Mobile App Marketing Budget Estimator

If you develop mobile apps, effective marketing is key to standing out in a crowded market. Answer a few simple questions to get an estimate of your ideal monthly marketing budget – tailored just for mobile app developers!

Good news for you, we have a lot of marketing resources for mobile app developers

1. What is your mobile app’s market competition level?

Niche / low competition Mainstream / high competition

High competition often demands more aggressive marketing strategies to capture attention.

2. Do you have a dedicated landing page for your app?

No Yes

A well-designed landing page boosts conversions and may require ongoing SEO and design updates.

3. What type of content do you plan to prioritize?

High-quality demo videos User testimonials Behind-the-scenes development stories Tutorial and how-to guides Promotional campaigns

More sophisticated content (like polished demo videos or in-depth tutorials) may involve higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for mobile apps include Facebook, Instagram, LinkedIn, Twitter, and sometimes YouTube. More platforms mean more engagement—and costs.

5. Are you planning to hire a dedicated social media manager?

Yes No

A dedicated manager can boost your app’s online presence, though it increases your marketing spend.

6. What is your app’s market positioning?

Premium / high-end Mid-range / balanced Freemium / budget-friendly Niche / specialized

Premium apps often require a more refined branding strategy, while freemium models can operate with leaner budgets.

7. How intensively do you plan to invest in paid advertising?

5

A higher investment level means more spending on app install campaigns via platforms like Facebook, Google, and more.

8. Do you target enterprise clients (B2B)?

No Yes

Marketing to enterprises might include additional outreach, trade shows, or LinkedIn campaigns.

9. How frequently do you run promotional campaigns or offer app discounts?

Occasionally Regularly

Frequent promotions may require extra advertising efforts to maximize user engagement.

10. Do you plan to collaborate with tech influencers or app reviewers?

No Yes

Collaborations with influencers or reviewers can significantly boost downloads but come with extra costs.

11. What is your approximate monthly revenue? ($) Many businesses allocate around 5%–10% of revenue to marketing. We'll use 5% as our baseline and then adjust for your other choices.

12. Have you checked our marketing pack for mobile app developers?

No Yes

Our marketing pack helps you allocate your budget precisely, avoid costly mistakes, and invest only in strategies that drive app growth.

Calculate My Budget