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You're a business owner. Let us ask you a question - are you driving a lot of users to your mobile app with what you’re posting on social media?
We are asking this question because we've seen many app developers struggle with the challenge of planning effective social media content.
That's why we've developed a free social media planner template, tailored to mobile app developers. This tool will help you simplify the process, showing you how to captivate your audience with every post.
Also, if you want to boost your app's visibility with the right tactics and strategies, check out our Marketing Pack for Mobile App Developers.
Read on to discover how to leverage this tool to enhance your app's online presence and ensure every post contributes directly to your success.
What social media platforms are best for promoting a mobile app development agency?
Contrary to popular belief, not all social media platforms are relevant for your mobile app development agency's marketing strategy.
This is mainly due to varying user demographics, content formats, and engagement dynamics. For example, platforms like Pinterest, primarily used for visual inspiration and DIY projects, offer little value for agencies aiming to attract clients and engage with businesses on a professional level.
Actually, as a mobile app development agency, you have to strategically select platforms focusing on those that enable professional networking, detailed case studies, and industry thought leadership, such as LinkedIn, Twitter, and Medium. We have made it easy for you to understand with the table below.
Finally, please note that we have included specific guides for every relevant platform in our pack for mobile app development agencies who want to grow their business.
The best social media platforms for a mobile app development agency
| Social Media Platform | Relevancy Level for an Agency | Detailed Explanation |
|---|---|---|
| High | LinkedIn's professional network is ideal for showcasing your expertise, connecting with potential clients, and sharing industry insights. It's a key platform for B2B marketing and lead generation. | |
| High | With its real-time updates and industry conversations, Twitter allows agencies to engage with tech communities, share quick updates, and participate in trending discussions. | |
| Medium | Medium-High | Medium's long-form content format is perfect for publishing in-depth articles, case studies, and thought leadership pieces that can establish your agency as an industry authority. |
| Medium | While Facebook can be used for community building and sharing updates, its B2C focus and algorithm changes might not make it the most effective platform for professional engagement. | |
| Medium | Instagram's visual-centric format can be leveraged to showcase your team's culture, behind-the-scenes of app development, and client success stories, but it may not drive direct B2B engagement. | |
| Low | Pinterest’s focus on visual content and DIY projects makes it less relevant for agencies aiming to engage with businesses and showcase technical expertise. | |
| Snapchat | Low | Snapchat's ephemeral content and younger audience might not align with the professional and long-term engagement goals of a mobile app development agency. |
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How to get started on social media for your mobile app development agency?
Setting up and managing a social media account for your mobile app development agency is something you can definitely do by yourself, and in many cases, it's advisable to start this way.
It’s not as complicated as it might seem, but it does require a bit of strategy and thoughtfulness. We have actually explained everything, for each platform, step-by-step, in our marketing strategy pack for mobile app development agencies.
Pick the right audience
First, let's talk about identifying your target audience.
This is crucial because your entire social media voice, style, and content will pivot around what appeals to your audience.
Consider the types of apps you develop, your agency’s expertise, and the industries you serve. Are you targeting startups, established businesses, or specific sectors like healthcare or finance? Understanding who you're talking to helps tailor your message.
Set up your profile the right way
When setting up your profile, ensure your agency’s social media bio includes essential elements that instantly inform and attract potential clients.
This includes the types of apps you specialize in, your location (if relevant), operating hours, and something unique about your agency, like “Award-winning app developers” or “Experts in AI and Machine Learning.” Including a link to your portfolio, case studies, or your website is also crucial.
Does it take a lot of time?
Now, is it time-consuming? Initially, setting up your account and learning the ropes can take some time.
However, once you get into the rhythm of things, maintaining your social media presence becomes part of your daily routine, not unlike checking your email.
Should you hire someone to do it for you?
Regarding whether you need to hire someone, it depends on your comfort level with social media and the amount of time you can dedicate. Starting by yourself is a great way to understand what works for your business.
Down the line, if your business grows or if you find it too time-consuming, hiring a professional with experience in social media management for mobile app development agencies might be a good investment.
7-day social media calendar for a mobile app development agency
Now, let's summarize the actions you need to take in the first week of setting up and getting started with your agency's social media (if you need a more detailed and in-depth calendar, spanning over 30 days, please check our marketing strategy pack for mobile app development agencies.
| Day Number | Actions | How to Do It Well |
|---|---|---|
| 1 | Choose the right platforms | Pick platforms where your target audience is most active. LinkedIn and Twitter are often key for B2B. |
| 2 | Set up your profiles | Use high-quality images for your profile and cover photos. Fill in all the bio details comprehensively. |
| 3 | Identify your target audience | Think about who your agency appeals to and tailor your content to match their interests. |
| 4 | Plan your content | Draft a content calendar with a mix of promotional, informative, and engaging posts. |
| 5 | Start posting | Begin with introducing your agency, your team, and what makes you special. Keep it professional and engaging. |
| 6 | Engage with your audience | Respond to comments, messages, and mentions. Engagement is key to building a community. |
| 7 | Analyze and adjust | Look at what posts are doing well and which aren’t. Adjust your strategy accordingly. |
What are the best strategies to increase the followers of your mobile app development agency organically?
Here is a table of 12 highly effective and innovative content strategies that mobile app development agencies can use on social media to organically grow their follower base, along with the types of content that typically see the highest engagement from users.
This table is designed to be concise and to the point. For those seeking a more detailed exploration, complete with step-by-step actionable tips, and insights derived from case studies of successful app development agencies, please check out our app development strategy pack.
| Strategy | How to make it so it brings you profit |
|---|---|
| App Development Tutorials | Host live coding sessions or tutorials showcasing the development of popular app features. Encourage followers to code along and share their progress or results using a specific hashtag. This not only engages your current followers but also attracts new ones interested in app development. |
| Behind-the-Scenes Stories | Share behind-the-scenes content of your agency, including daily operations, team coding sessions, and design brainstorming. This humanizes your brand and builds a stronger connection with your audience. |
| User Interface Contests | Organize contests where followers submit their own app designs or user interfaces. Offer incentives like free consultations or feature their design in your app. This encourages user-generated content and increases visibility. |
| Collaborations with Tech Influencers | Partner with tech bloggers and influencers to create content or develop unique apps. Their followers become exposed to your brand, potentially increasing your follower base. |
| Sneak Peeks of Upcoming Apps | Tease upcoming projects with sneak peek videos or screenshots. Create a buzz by letting your followers vote on app features or name suggestions, making them feel involved in the development process. |
| Weekly Tech Tips | Share weekly tips about app development, troubleshooting, and industry best practices. This establishes your agency as a thought leader and go-to resource for app development knowledge. |
| Exclusive App Releases | Promote exclusive early access to apps or special features for your social media followers. Share these opportunities on social media to attract followers looking for the latest innovations. |
| Interactive Polls and Quizzes | Use polls and quizzes to engage your audience, such as guessing the functionality of a new app or choosing the next app feature to develop. This interactive content keeps followers engaged and encourages them to visit your profile often. |
| Technology Spotlights | Highlight new technologies or frameworks used in your apps through informative posts or stories. This educates your followers and showcases your agency’s commitment to cutting-edge technology. |
| Client Testimonials | Share case studies or testimonials from clients who have successfully launched apps with your help. This not only shows appreciation for your clients but also encourages others to engage with your agency for their app development needs. |
| Green Coding Initiatives | If your agency focuses on sustainable development practices, share your initiatives, such as optimizing code for better energy efficiency or using servers powered by renewable energy. This attracts followers who value sustainability and want to support environmentally conscious businesses. |
| Limited-Time Free Consultations | Create urgency with limited-time offers for free initial app consultations exclusively for your social media followers. This encourages people to follow you to not miss out on professional guidance and special offers. |
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What are some common social media mistakes to avoid as a mobile app development agency?
There are some mistakes mobile app development agencies might make when using social media. Below is a comprehensive table that outlines specific pitfalls, their potential impacts, detailed descriptions, and recommendations for better strategies.
| Mistake # | Mistake Description | Consequences | What Not to Do | What to Do Instead |
|---|---|---|---|---|
| 1 | Ignoring Client Feedback | Negative impact on reputation and client satisfaction. | Do not overlook comments, complaints, or reviews. | Actively respond to both positive and negative feedback promptly, showing that you value client input. |
| 2 | Inconsistent Posting | Loss of audience engagement and visibility. | Avoid posting sporadically or flooding posts in a short time. | Develop a content calendar to maintain a regular posting schedule. |
| 3 | Overly Promotional Content | Followers might disengage due to lack of value. | Don't make every post about selling your service or product. | Balance promotional content with valuable, informative, or entertaining posts. |
| 4 | Not Showcasing Your Work | Poor presentation can lead to a negative perception of your agency. | Avoid using low-resolution or irrelevant images. | Use high-quality, appealing visuals of your app designs and development process to attract more clients. |
| 5 | Ignoring Industry SEO Practices | Missing out on potential clients searching for app development services. | Don't neglect to include industry-specific keywords and hashtags. | Optimize your content with relevant keywords, hashtags, and tag your location to improve visibility to potential clients. |
| 6 | Not Engaging With Other Tech Businesses or Influencers | Missed opportunities for community engagement and promotion. | Avoid isolating your social media presence from the tech community. | Collaborate with other tech businesses and influencers for cross-promotion and to build a stronger network. |
| 7 | Failing to Highlight What Makes Your Agency Unique | Difficulty in standing out in a competitive market. | Do not rely solely on generic content that could apply to any agency. | Share your agency's unique story, successful projects, or any awards to differentiate yourself from competitors. |
| 8 | Neglecting User-Generated Content | Missing out on authentic promotional content created by your clients. | Don't overlook the power of content created by your clients, such as reviews and testimonials. | Encourage and share user-generated content with proper credits to build community and trust. |
| 9 | Poor Handling of Crisis Situations | Potential viral negative publicity. | Avoid deleting negative comments or responding defensively. | Address the situation transparently and professionally, showing commitment to resolution and improvement. |
| 10 | Lack of Personality in Posts | Failure to connect with your audience on a personal level. | Don't make your social media presence too formal or robotic. | Inject personality into your posts, showing the human side of your business, to foster a stronger connection with your audience. |
| 11 | Not Tracking Analytics | Missing insights into what content performs best. | Avoid the "post and forget" approach. | Use social media analytics tools to track engagement and adjust your strategy based on data-driven insights. |
| 12 | Not Adapting to New Social Media Trends | Falling behind in an ever-evolving digital landscape. | Don't stick rigidly to old strategies or ignore new platforms and features. | Stay informed about new social media trends and features, and experiment with them to see what resonates with your audience. |
How to implement a successful system on social media for your mobile app development agency?
When it comes to social media management for mobile app development agencies, you're looking at a game that's as much about showcasing your technical prowess and innovative solutions as it is about your portfolio of apps.
Setting up a process for this requires a bit of strategy and a lot of authenticity.
How to track results?
For tracking performance and results, it's all about the analytics. Each social platform offers its own set of tools for this.
For LinkedIn and Twitter, you've got Analytics; for Facebook, there's Insights, and so on. These tools allow you to track engagement rates, follower growth, and the reach of your posts.
The success metrics for mobile app development agencies specifically can include direct engagement on posts related to your app launches, the number of inquiries or demo requests received via social media, and user-generated content, like when clients share their success stories using your apps. An uptick in these areas typically indicates a winning strategy.
What marketing budget?
On the topic of the right marketing budget for your mobile app development agency, there's no one-size-fits-all number, but for a small to medium-sized agency, starting with an average weekly budget of $200 to $1000 on paid advertisements can test the waters effectively.
This budget allows for experimentation with different ad types, targeting options, and platforms to see what yields the best ROI. Adjustments can be made based on the performance and goals of the campaign.
Speaking of paid advertisements, they're not mandatory but definitely advantageous. We actually cover them in our strategy pack. The organic reach on social media has been declining, making paid ads a valuable tool for ensuring your content gets seen by both your current audience and potential new clients.
The benefits are manifold: increased visibility, targeted reach (you can zero in on demographics, locations, interests), and, importantly, actionable insights from ad performance data. This last point means you can constantly refine your approach for better results.
How often should you post?
As for posting frequency, the golden rule is consistency over quantity.
For mobile app development agencies, a good rhythm might be three to four times a week on platforms like LinkedIn and Twitter, where professional engagement is key.
Stories and live features offer additional, less formal ways to connect weekly. On Facebook, where the conversation moves slower, one to two posts a week can keep you in the loop without overwhelming your followers. The key is to maintain a regular presence that keeps your audience engaged without bombarding them.
Make your mobile app development agency more profitable
We have studied the strategies of the best mobile app agencies in the world. All their tactics are explained in our pack!
Where can you get the social media strategies that will actually work for your mobile app development agency?
We understand the hesitation many business owners feel about diving into the world of social media marketing, especially when it comes to mobile app development.
It's not uncommon to see the realm of digital promotion as daunting, especially when terms like "user acquisition" and "retention rates" seem like a foreign language.
Managing a mobile app development agency is already a demanding task, and finding the time, resources, or budget to dedicate to what might seem like a corporate luxury can feel out of reach. Add to that the skepticism born from past attempts that didn’t pan out, or the belief that the quality of your apps should naturally attract users, and it’s easy to see why stepping into social media marketing might be put on the back burner.
Recognizing these challenges, our team has crafted a marketing pack specifically tailored for mobile app developers like you.
This set of tools is designed to demystify the process, breaking down the jargon into simple, actionable steps. We've focused on strategies that are not only cost-effective but are also easy to implement, ensuring they don't require a hefty upfront investment or extensive marketing knowledge.
Our mobile app marketing pack addresses each concern, from the misconception that significant financial resources are necessary, to the challenge of keeping up with the rapid evolution of digital marketing.
We offer clear, straightforward solutions that highlight the value and effectiveness of social media, aiming to transform skepticism into optimism.
By doing so, we aim to make it easier for you to see the potential in leveraging social media to enhance your app's visibility and user engagement, without detracting from the essential operations of your business.
Your mobile app development agency could make more money!
Most mobile app agency owners don't know how to grow their business. Let us teach you the right strategies.
