![Mobile App Dev Agency: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_619af8a6-37c9-45d0-b90c-b751110c0955.png?v=1715865434&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best mobile app development agencies use strategically to attract clients.
We know you're busy developing cutting-edge apps and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your agency.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for app developers.
Get the content idea list made for mobile app agency owners
A lot of mobile app agencies manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a mobile app development agency
We have analyzed numerous mobile app development projects when creating our strategy pack for app developers - here is what consistently drives success.
| Content Type | Why It Works to Attract New Clients to Your Mobile App Development Agency |
|---|---|
| Case Studies | Detailed case studies showcasing successful projects demonstrate your expertise and build credibility with potential clients. |
| Behind-the-Scenes Videos | Showing the development process, team collaboration, and problem-solving techniques builds trust and transparency. |
| Client Testimonials | Positive reviews and testimonials from satisfied clients provide social proof and encourage others to choose your services. |
| Special Offers | Announcing limited-time offers, discounts, or free consultations can attract new clients looking for a good deal. |
| User-Generated Content | Sharing content created by clients (feedback, app success stories) engages the community and adds authenticity. |
| Industry Collaborations | Partnering with industry influencers or other tech companies can introduce your agency to a broader, relevant audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or tech conferences can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting seasonal app trends or holiday-themed app features can attract clients looking for timely solutions. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to consider your services. |
| Technical Tutorials | Sharing tutorials on app development techniques can intrigue tech enthusiasts and position your agency as a thought leader. |
| Project Updates | Regularly updating followers with ongoing project milestones keeps your agency top-of-mind and showcases your capabilities. |
| Team Member Spotlights | Featuring stories about team members creates a personal connection and humanizes your brand. |
| Development Tips | Sharing tips and tricks from your developers can engage followers who are interested in app development. |
| Sustainability Initiatives | Highlighting sustainable practices or eco-friendly app solutions appeals to environmentally conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some mobile app agencies make 5x more profit than you!
We have studied the strategies of the best mobile app agencies in the world. Replicate them now!
How can mobile app agency owners make great content on social media?
What to Prioritize
You probably know it already, but high-quality visuals of your app designs and user interfaces are essential.
People judge apps by their appearance first. Make sure the lighting is good, the designs look sleek, and the presentation is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. People appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your agency. Behind-the-scenes photos, team stories, and client shoutouts can create a personal connection with your audience.
If you want to keep your potential clients excited, highlight any special offers, events, or new app launches. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your agency’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your agency, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for app development agencies.
How to Do It Fast and Efficiently
First, spend a few hours once a week taking screenshots, recording demo videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on LinkedIn or a tweet on Twitter.
Encourage clients to share their own experiences and tag your agency. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for mobile app agencies on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for mobile app development agencies, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your mobile app development agency.
| Content Type | Tips to Make It More Affordable |
|---|---|
| App Screenshots | Use high-resolution screenshots of your apps. Enhance them with free tools like Canva to create professional mockups. |
| Client Testimonials | Ask satisfied clients to provide a quick video testimonial using their phone. Offer a small discount on future services as a thank-you. |
| User-Generated Content | Encourage users to share their experiences with your apps by offering a monthly raffle for those who tag your agency on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on app features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Announcements | Design simple, eye-catching graphics for new app features using free tools like Canva. Include a brief description and a screenshot. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite app features or suggestions for new functionalities. |
| Local Event Promotions | Collaborate with local tech events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech meetups or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their favorite app features. Take a quick photo and share a short story about their experience with your agency. |
| App Usage Photos | Create attractive settings using inexpensive items like props from dollar stores to showcase your app in use. |
| Tech Tips | Share useful tech tips or coding practices. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or team meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free app audit. |
| Seasonal Feature Posts | Highlight seasonal app features or updates using natural light and your smartphone camera. Share the story behind the feature to add interest. |
Copy the tactics of the best mobile app agencies in the world!
There are mobile app agencies that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for mobile app agencies
Investing in high-quality content for your mobile app development agency can be a game-changer. Many agencies overlook this, giving you a golden opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Bring a LOT of Clients |
|---|---|
| Live Coding Sessions | Hosting live or recorded coding sessions where your developers build apps in real-time can create a sense of community and attract a global audience of tech enthusiasts. |
| Interactive App Demos | Offering interactive demos of your apps, including behind-the-scenes looks at the development process, can provide a unique experience and entice potential clients to choose your services. |
| Exclusive Beta Access | Creating buzz with exclusive beta access to new apps or features can generate excitement and urgency, attracting new and repeat clients. |
| Client Collaboration Workshops | Offering workshops where clients can collaborate with your developers on their projects can create a memorable experience and foster strong client relationships. |
| AR/VR App Previews | Implementing augmented reality (AR) or virtual reality (VR) technology in your app previews can enhance the client experience and attract tech-savvy businesses. |
| Themed Hackathons | Hosting themed hackathons, such as a sustainability challenge or a fintech innovation event, can provide a unique and immersive experience, attracting groups and special projects. |
| App Development Contests | Organizing app development contests (e.g., building a functional app in 24 hours) can create viral moments, attracting competitive developers and potential clients. |
| Collaborative Projects | Partnering with other tech companies or startups to work on collaborative projects can introduce your agency to new audiences and create a buzz in the tech community. |
| Story-Driven Case Studies | Sharing in-depth case studies about the development journey of your apps, the challenges faced, and the solutions provided can create an emotional connection with potential clients. |
| Client-Driven Feature Polls | Allowing clients to vote on features for upcoming apps via social media polls can make them feel involved and eager to see the final product they helped shape. |
| Eco-Friendly Development Practices | Launching and promoting eco-friendly development practices, such as energy-efficient coding or sustainable server usage, can attract environmentally conscious clients and media attention. |
| Mobile App Roadshows | Operating a mobile app roadshow in different locations or at tech events can expand your reach and attract new clients who may seek your services later. |
| Subscription-Based App Services | Offering a subscription service where clients receive monthly updates, new features, and maintenance for their apps can create a loyal client base. |
| Immersive Development Workshops | Hosting workshops where clients can learn advanced development techniques from your team can attract tech enthusiasts and create a sense of exclusivity. |
| Pop-Up Coding Bootcamps | Organizing pop-up coding bootcamps in unexpected locations can create viral content and attract adventurous clients looking for unique learning experiences. |
Content that never works well for mobile app agencies on social media
Don't waste your time and resources on these strategies. We've seen many app developers make these mistakes, and they won't help you stand out from the competition or attract new clients for your mobile app development agency.
| Strategy | Why It Never Works for App Development Agencies | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make your agency appear unoriginal or untrustworthy. | Use real photos of your team, office, and projects to create a genuine connection with your audience. |
| Overly Promotional Content | Constantly pushing sales can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and behind-the-scenes stories to keep your audience interested. |
| Unrelated Posts | Posting content that has nothing to do with app development confuses followers and dilutes your brand. | Keep your content focused on app development, industry trends, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your agency's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your agency positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on app development, innovation, and your agency's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your agency can bore followers and reduce engagement. | Share user-generated content, collaborate with other tech companies, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Industry Trends | Being out of touch with current trends can make your agency seem outdated and unappealing. | Stay updated with industry trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your agency. |
Make your mobile app development agency more profitable
We have studied the strategies of the best mobile app agencies in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your mobile app development agency
We understand that as a mobile app development agency owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running a mobile app development agency are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically tailored for mobile app development agencies like yours.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your agency. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small mobile app development agencies on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your agency's visibility online.
With our marketing pack, you can invest in your agency's growth without feeling overwhelmed or uncertain.
Your mobile app development agency could make more money!
Most mobile app agency owners don't know how to grow their business. Let us teach you the right strategies.
