Mobile App Development Agency Marketing Budget Estimator

If you run a mobile app development agency, marketing is essential. However, determining the right budget can be challenging — you might worry about spending too much or not enough. To help you make informed decisions, we’ve created this free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for mobile app agency owners

1. What is your agency’s primary market location?

Emerging/low-competition region Major tech hub/high-competition region

Competitive tech hubs often require more aggressive marketing and higher budgets to stand out.

2. Do you have a website with client engagement features?

No Yes

An interactive portfolio that converts visitors into leads typically requires ongoing SEO, updates, and targeted ads.

3. What type of content do you plan to prioritize?

High-quality demo videos Client testimonials Behind-the-scenes of development Technical blog posts/whitepapers Detailed case studies

Complex or polished content (like high-quality demo videos or detailed case studies) typically requires higher production costs.

4. On how many social networks do you want to post?

2

Popular platforms for mobile app agencies include LinkedIn, Twitter, Facebook, and sometimes YouTube. The more platforms you manage, the more resources you’ll need.

5. Are you planning to hire a dedicated social media manager?

Yes No

Running a busy agency leaves little time for marketing. A dedicated manager increases costs but ensures a consistent online presence.

6. What is your agency’s market positioning?

Premium / High-end (custom, innovative solutions) Mid-range (quality with competitive pricing) Budget-friendly (efficient, cost-effective solutions) Boutique / specialized (niche expertise)

Premium agencies often require more polished branding and marketing, whereas budget agencies can spend less on high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher level means more spending on LinkedIn Ads, Google Ads, Facebook Ads, etc.

8. Do you target enterprise clients or other businesses (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and potentially more resources for industry events or targeted LinkedIn campaigns.

9. How frequently do you launch marketing campaigns or special offers?

Occasionally Regularly

Agencies that frequently run campaigns may require a larger budget to sustain a steady flow of leads.

10. Do you plan to collaborate with industry influencers or tech thought leaders?

No Yes

Collaborations with industry influencers or thought leaders can boost brand credibility and visibility but require a dedicated budget.

11. What is your approximate monthly revenue? ($) Many agencies allocate 5%–10% of revenue for marketing. We'll use 7% as a baseline and then adjust based on your additional inputs.

12. Have you checked our marketing pack for mobile app development agencies?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid mistakes, and invest only in profitable strategies tailored for the tech industry.

Calculate My Budget