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SEO isn't just for tech companies and e-commerce sites—it's a powerful tool that top legal consultants use strategically to attract clients.
We understand that you're busy managing your legal practice, and the idea of optimizing your website might seem like an additional burden.
But here's the thing: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more clients to your practice.
To assist you, we have created a free SEO checklist - and for a comprehensive action plan, please check our pack of marketing tactics and strategies for legal consultants.
Get the SEO checklist made for legal consultants
The best legal consultants rank first on Google. Here is a free tool to to get you started.
What is SEO for legal consultants exactly?
Simply put, SEO is all about making your legal consultancy’s website more attractive to search engines like Google.
When someone searches for "best legal consultant in [Your City]" or "expert legal advice," SEO helps your consultancy show up in the results. The goal is to get your website higher up on the search results page so more people can find and engage with your services.
Why is SEO Important for Legal Consultants?
SEO is incredibly important for legal consultants, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential clients discovering your consultancy online, especially when they're seeking legal advice.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and stand out from the competition. Imagine someone searching for "top legal consultant near me" and finding your consultancy right at the top!
- Attracting More Local Clients:
SEO isn't just about getting anyone to your site—it's about getting the right people. Local SEO helps ensure that when someone nearby searches for legal services, your consultancy appears. This means more inquiries and more clients seeking your expertise.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your legal consultancy:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you specialize in family law, make sure you use phrases like "best family law consultant" or "expert family legal advice" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your consultancy. Share your services, case studies, client testimonials, and insights on legal matters.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Get expert legal advice at [Your Consultancy Name], the top-rated legal consultant in [Your City]."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from legal blogs, local news sites, or professional associations.
- Social Media:
Being active on social media with your consultancy’s page can drive traffic to your site and improve your online presence. Share your latest articles, client success stories, and legal tips to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially clients looking for urgent legal advice.
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for legal consultants on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online consultation booking system.
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Which keywords should you target for your legal consulting business?
Legal consultants, like you, must target specific keywords in SEO because it helps your website appear in search results when potential clients look for the legal services you offer. This increases the chances that people will find and contact your consultancy.
For example, if you specialize in corporate law, targeting keywords like "best corporate lawyer" or "corporate legal services near me" helps attract clients searching for those terms. This makes it easier for businesses in need of corporate legal advice to find your consultancy online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for legal consultants.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best [Legal Service] in [Your City] | High | Optimize your website with detailed service descriptions, gather client testimonials, list on legal directories, and use local SEO strategies. |
| Where to find [Legal Service] | Medium | Create blog posts or pages on your website highlighting your expertise, use keywords naturally in content, and engage with local business communities. |
| Top-rated legal consultant near me | High | Encourage satisfied clients to leave positive reviews, optimize your website for mobile, and ensure accurate information on local listings. |
| Best place for [Legal Service] in [Your City] | Medium | Feature specific services prominently on your website (e.g., contract law, family law), use local SEO tactics, and promote your expertise on social media. |
| [Your Specialization] lawyer in [Your City] | High | Highlight unique aspects of your specialization, create SEO-friendly content about your services, and engage with the local community online. |
| Affordable legal services in [Your City] | Low | Highlight affordable options and packages on your website, use keywords related to value, and promote special offers on social media. |
| Where to find [Legal Service] near me | Medium | Use local SEO strategies, create content around common legal issues, and ensure your website is optimized for mobile users searching nearby. |
| Popular legal consultant in [Your City] | Medium | Use social media to share success stories, engage with local influencers, and gather client testimonials to build credibility. |
| Best [Legal Service] for businesses in [Your City] | Low | Create business-friendly content, highlight services for businesses on your website, and host webinars or workshops to generate interest. |
What really matters when you do SEO for a legal consultant
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For legal consultants, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Clients |
|---|---|
| Optimize Google My Business profile | Ensures your legal consultancy appears in local search results, provides essential information (hours, location, services), and collects reviews to build trust. |
| Gather and respond to online reviews | Positive reviews build credibility and trust. Responding to reviews shows you value client feedback, encouraging more people to seek your services. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting clients looking for specific legal services or expertise. |
| Optimize for local SEO | Ensures your consultancy shows up in local searches (e.g., "legal consultant near me"), driving foot traffic and inquiries from nearby potential clients. |
| Ensure website is mobile-friendly | Most users search for services on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images of your office and team | Professional photos build trust and showcase your environment, which can significantly influence a potential client's decision to contact you. |
| Include detailed service descriptions with keywords | Allows search engines to index your services, helping you appear in searches for specific legal needs, and makes it easy for clients to understand what you offer. |
| List your consultancy on local directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for clients to find you. |
| Engage with local business networks and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting clients who trust these local voices. |
| Promote special consultations and offers | Creates a sense of urgency and excitement, encouraging potential clients to contact you for unique services or limited-time offers. |
| Utilize social media to share updates and engage with clients | Builds a community around your consultancy, keeps clients informed about new services, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online appointment scheduling | Makes it convenient for clients to book consultations, leading to increased bookings and client satisfaction. |
| Create blog posts about legal topics and case studies | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing your expertise and unique value. |
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What is always useless when you do SEO for a legal consultant
We have studied a lot of legal consulting firms when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new clients. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Clients |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your legal consulting firm. |
| Keyword stuffing in service descriptions | Overusing keywords in service descriptions makes them hard to read and can be penalized by search engines, turning away potential clients. |
| Paying for backlinks from unrelated websites | Backlinks from non-legal related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestlegaladvice.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same legal services | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique service or topic. |
| Using Flash for service or contact pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many clients search for legal services on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your legal consulting firm's SEO efforts. |
| Ignoring structured data for services | Structured data helps search engines understand your services better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your service offerings regularly | Outdated service information can frustrate clients and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos of your actual team and office. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your legal consulting firm's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your legal consulting business?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing your legal practice, handling client cases, staying updated with the latest laws, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—providing top-notch legal services. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your legal practice online, and ultimately, more clients seeking your expertise.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your legal practice’s website much more visible in strategy pack for legal consultants.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your legal practice and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your legal consulting business more profitable
We have studied the strategies of the best legal consultants in the world. All their tactics are explained in our pack!
Useful tools legal consultants can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your legal consultancy's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your legal consultancy appears in local search results and Google Maps, provides essential information (hours, location, services), and collects client reviews. |
| SEMrush | Helps identify the best keywords for your legal services, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your consultancy's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your consultancy website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Avvo | Collects client reviews and ratings, which improve your consultancy's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your consultancy improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your consultancy's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your consultancy's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your consultancy's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to legal services, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your consultancy's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best legal consultants
We understand why many business owners might shy away from SEO and marketing.
Running a business is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your business rather than dive into something that seems complicated and uncertain. No need to deteriorate your business’s budget here.
That's why we've created a "marketing pack" specifically for business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your business without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small businesses, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your business thrive without adding extra stress to your already busy life.
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