Legal Consultant Marketing Budget Estimator

If you run a legal consultancy, marketing is essential. However, determining the right budget can be tricky—you might worry about spending too much or too little. To help you make informed decisions, we’ve created a free tool. By answering a few simple questions, you’ll receive a precise estimate of your ideal monthly marketing budget. We hope you find it useful and enjoy using it!

Good news for you, we have a lot of marketing resources for legal consultants

1. What is your legal consultancy’s market location type?

Regional or low-competition area Large city or high-competition market

Highly competitive urban markets often require a more aggressive marketing approach and a higher budget.

2. Do you have a professional website with online appointment booking or client portal?

No Yes

An interactive website typically requires ongoing maintenance, SEO, and digital advertising to attract new clients.

3. What type of content do you plan to prioritize?

High-quality expert video webinars Client testimonials & success stories Behind-the-scenes (firm culture, team intros) Legal advice articles & blogs Promotional offers (e.g., free consultations)

More sophisticated content (like webinars or detailed case studies) usually comes with higher production costs.

4. On how many social networks do you plan to post?

2

Popular platforms for legal consultants include LinkedIn, Twitter, Facebook, and sometimes YouTube. More platforms may require additional resources.

5. Are you planning to hire a dedicated digital marketing specialist?

Yes No

Balancing legal practice with marketing can be challenging. A dedicated specialist can ensure your firm maintains a strong online presence.

6. What is your legal consultancy’s positioning?

Premium / boutique (high-end legal services) Mid-range (quality services at fair fees) Budget-friendly / accessible legal advice Specialized / niche expertise

Premium firms often require more polished branding, while budget-focused consultancies may allocate less for high-end visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher intensity means increased spending on Google Ads, LinkedIn Ads, and other digital platforms.

8. Do you also target corporate clients or large businesses (B2B)?

No Yes

B2B marketing often requires additional outreach, networking, and sometimes specialized campaigns on professional platforms.

9. How frequently do you launch promotions or limited-time offers (e.g., free consultation events)?

Occasionally Regularly

Firms that run frequent promotions might need to invest more in advertising to effectively promote these offers.

10. Do you plan to collaborate with industry influencers or thought leaders?

No Yes

Collaborations with respected figures in the legal sector can enhance your firm’s visibility but require additional budget allocation.

11. What is your approximate monthly revenue? ($) Many businesses allocate 5%–10% of their revenue for marketing. We'll use 5% as a baseline and adjust based on your other inputs.

12. Have you checked our marketing pack for legal consultants?

No Yes

Our marketing pack helps you allocate your budget precisely, save money, avoid costly mistakes, and invest only in strategies that drive client acquisition.

Calculate My Budget