![Legal Consultant: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-5_7cc49f8e-0e01-46d5-815e-1e3fbcee0091.png?v=1715865452&width=1100)
LinkedIn and Twitter are not just for networking and news—they're powerful tools that the best legal consultants in the industry use strategically to attract clients.
We understand that you're busy managing your legal practice and the thought of handling social media might feel like an additional burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new clients to your firm.
To assist you, we have created a free list of content ideas - also, for a comprehensive action plan, please check our strategy pack for legal consultants.
Get the content idea list made for legal consultants
A lot of legal consultants manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for a legal consultant
We have studied dozens of legal consultants’ social media accounts when building strategy pack for legal consultants - here is what seems to always work.
| Content Type | Why It Works to Get New Clients for Your Legal Consultancy |
|---|---|
| Case Studies | Detailed case studies showcasing successful outcomes can demonstrate your expertise and build trust with potential clients. |
| Behind-the-Scenes Videos | Showcasing your office, team, and work processes builds transparency and creates a connection with your audience. |
| Client Testimonials | Positive reviews and testimonials from real clients provide social proof and encourage others to seek your services. |
| Legal Tips and Advice | Sharing valuable legal tips and advice can position you as an authority in your field and attract clients seeking expertise. |
| User-Generated Content | Sharing content created by clients (testimonials, reviews) engages the community and adds authenticity to your brand. |
| Local Collaborations | Partnering with local businesses or influencers can introduce your consultancy to a broader, local audience. |
| Event Announcements | Promoting upcoming webinars, workshops, or speaking engagements can attract new clients interested in your expertise. |
| Seasonal and Holiday Posts | Highlighting relevant legal issues during specific seasons or holidays can attract clients looking for timely advice. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to seek your services. |
| Legal Document Templates | Sharing templates for common legal documents can intrigue potential clients and motivate them to seek your professional services. |
| Daily Legal Updates | Regularly updating followers with daily legal news keeps your consultancy top-of-mind and encourages engagement. |
| Behind-the-Scenes Staff Stories | Featuring stories about your team members creates a personal connection and humanizes your brand. |
| Legal Preparation Tips | Sharing tips and tricks for legal preparation can engage followers who are interested in understanding legal processes. |
| Sustainability Initiatives | Highlighting sustainable practices or pro bono work appeals to socially conscious clients. |
| Client Spotlights | Featuring regular clients creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into clients. |
Some legal consultants make 5x more profit than you!
We have studied the strategies of the best legal consultants in the world. Replicate them now!
How can legal consultants make great content on social media?
What to Prioritize
You probably know it already, but having a professional and informative online presence is essential for a legal consultant.
Clients seek trust and credibility first. Make sure your website is well-designed, your credentials are clearly displayed, and your content is informative and up-to-date.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free content calendar for legal consultants.
Of course, respond to inquiries and messages quickly. People appreciate prompt interaction and it makes them feel valued. Don’t just be another “faceless” consultant.
Show the human side of your practice. Behind-the-scenes insights, team stories, and client testimonials can create a personal connection with your audience.
If you want to keep your potential clients informed, highlight any special services, legal updates, or upcoming webinars. Make sure your followers know what’s new and relevant.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new clients.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your professional image and what your audience finds valuable.
If you have a low budget for marketing your legal services, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for legal consultants.
How to Do It Fast and Efficient
First, spend a few hours once a week drafting articles, recording videos, and planning posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A blog post on your website can be a LinkedIn article or a tweet on Twitter.
Encourage clients to share their experiences and tag your practice. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for legal consultants on social media
Our team has curated a list of highly specific, budget-friendly content ideas tailored for legal consultants, complete with practical tips to keep costs low and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your legal consultancy.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Smartphone Legal Tips Videos | Use natural light by filming near windows during daytime. Enhance videos with free apps like Snapseed or VSCO. |
| Client Testimonials | Ask satisfied clients to leave a quick video testimonial on their phone. Offer a free initial consultation or a small discount as a thank-you. |
| User-Generated Content | Encourage clients to share their positive experiences by offering a monthly raffle for those who tag your consultancy on LinkedIn. |
| DIY Legal Advice Videos | Film short, simple legal advice segments using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your daily work or introduce the team during slow hours. |
| Legal Updates Posts | Design simple, eye-catching graphics for legal updates using free tools like Canva. Include a brief description and relevant links. |
| Team Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their legal concerns or suggestions for new services. |
| Local Event Promotions | Collaborate with local events by offering a small discount or free initial consultation. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local charity events or partnerships with community organizations. |
| Client Spotlights | Highlight loyal clients with their success stories. Take a quick photo and share a short story about their experience with your consultancy. |
| Office Photos | Create attractive office settings using inexpensive items like plants, artwork, and props from dollar stores. |
| Legal Tips | Share practical legal tips such as contract reviews or compliance advice. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Prep | Record short clips of your preparation work, such as reviewing documents or meeting with clients. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win a free consultation. Use prizes that are cost-effective like a free legal advice session. |
| Seasonal Legal Advice Posts | Highlight seasonal legal issues using natural light and your smartphone camera. Share the story behind the advice to add interest. |
Copy the tactics of the best legal consultants in the world!
There are legal consultants that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for legal consultants
Investing in high-quality social media content for your legal consultancy can be a game-changer. Many firms overlook this, giving you a unique opportunity to stand out, capture attention, and build a loyal client base.
| Content Type | Why It Could Attract a LOT of Clients |
|---|---|
| Live Q&A Sessions | Hosting live Q&A sessions where you answer common legal questions can establish your expertise and build trust with potential clients. |
| Virtual Office Tours | Offering virtual tours of your office can provide a behind-the-scenes look at your practice, making potential clients feel more comfortable and familiar with your team. |
| Case Study Highlights | Sharing detailed case studies of successful outcomes can demonstrate your expertise and attract clients facing similar legal issues. |
| Client Testimonials | Featuring video or written testimonials from satisfied clients can build credibility and encourage new clients to seek your services. |
| Interactive Legal Webinars | Hosting webinars on various legal topics can educate your audience and position you as a thought leader in your field. |
| Legal News Updates | Providing regular updates on relevant legal news and changes in legislation can keep your audience informed and engaged. |
| Collaborative Workshops | Partnering with other professionals to host workshops can introduce your services to new audiences and create valuable networking opportunities. |
| Behind-the-Scenes Content | Sharing behind-the-scenes content about your daily operations and team can humanize your brand and build a connection with your audience. |
| Interactive Polls and Surveys | Using social media polls and surveys to gather feedback on legal concerns can engage your audience and provide insights into their needs. |
| Pro Bono Initiatives | Promoting your pro bono work and community involvement can attract socially conscious clients and enhance your firm's reputation. |
| Legal Myth-Busting Series | Creating a series of posts that debunk common legal myths can educate your audience and position you as a reliable source of information. |
| Client Success Stories | Sharing stories of how you've helped clients overcome legal challenges can inspire confidence and attract new clients. |
| Interactive Legal Quizzes | Creating quizzes that test legal knowledge can engage your audience and make learning about the law more accessible and fun. |
| Monthly Legal Tips | Offering monthly legal tips and advice can keep your audience engaged and position you as a go-to resource for legal information. |
| Virtual Client Consultations | Providing virtual consultations can make it easier for potential clients to seek your services, especially those who prefer remote interactions. |
Content that never works well for legal consultants on social media
Don't waste your time and resources on these strategies. We've seen many legal consultants make these mistakes, and they won't help you stand out from the competition or attract new clients to your practice.
| Content Type | Why It Never Works for Legal Consultants | Do This Instead |
|---|---|---|
| Generic Stock Photos | They lack authenticity and can make your practice appear unoriginal or untrustworthy. | Use real photos of your team, office, and client interactions to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing services can feel spammy and turn off potential clients. | Mix in engaging content like case studies, client testimonials, and informative posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with legal services confuses followers and dilutes your brand. | Keep your content focused on legal advice, industry news, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your practice's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your expertise positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on legal insights, community involvement, and your practice's unique offerings. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate clients looking for genuine interaction. | Respond personally to comments and messages to show that you care about your clients and value their feedback. |
| Overly Staged Photos | Photos that look too perfect can seem inauthentic and less relatable. | Use natural lighting and casual settings to make your photos feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your services can bore followers and reduce engagement. | Share user-generated content, collaborate with local businesses, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential clients. | Address negative feedback calmly and constructively, showing that you are willing to improve and value client input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your practice seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate clients and deter participation. | Offer simple, clear, and straightforward promotions that are easy for clients to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your practice. |
Make your legal consulting business more profitable
We have studied the strategies of the best legal consultants in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your legal consulting business
We understand that as a small business owner, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of running your business are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for small business owners like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your business. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small businesses on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your business's visibility online.
With our social media marketing pack, you can invest in your business's growth without feeling overwhelmed or uncertain.
Your legal consulting business could make more money!
Most legal consultants don't know how to grow their business. Let us teach you the right strategies.
