![Entertainment Software: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_5674e025-d6bc-4258-9067-460bcfe3163d.png?v=1715867385&width=1100)
SEO isn't just for tech giants and e-commerce sites—it's a powerful tool that the best entertainment software companies use strategically to attract users.
We understand that you're busy developing and improving your software, and the thought of optimizing your website might feel like an additional burden.
But here's the deal: you don't need to be an SEO expert or spend a fortune to make it work. Just a few simple steps can significantly improve your online visibility and bring more users to your platform.
To help you out, we have built a free SEO checklist - also, for a full action plan, please check our pack of marketing tactics and strategies for entertainment software developers.
Get the SEO checklist made for entertainment software developers
The best entertainment software rank first on Google. Here is a free tool to to get you started.
What is SEO for entertainment software exactly?
Simply put, SEO is all about making your entertainment software’s website more attractive to search engines like Google.
When someone searches for "best puzzle game for mobile" or "top-rated adventure games," SEO helps your software show up in the results. The goal is to get your website higher up on the search results page so more people can find and download your software.
Why is SEO Important for Entertainment Software?
SEO is incredibly important for entertainment software, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential users discovering your software online, especially when they're looking for new games or apps to try.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "best strategy game" and finding your software right at the top!
- Attracting More Targeted Users:
SEO isn't just about getting anyone to your site—it's about getting the right people. Targeted SEO helps ensure that when someone interested in your type of software searches online, your product pops up. This means more downloads and more engaged users.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your entertainment software:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if you offer a puzzle game, make sure you use phrases like "best puzzle game" or "challenging puzzles" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your software. Share game features, updates, user reviews, and stories about your development team.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Experience the thrill of [Your Game Name], the top-rated adventure game available for download now."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from gaming blogs, tech review sites, or online forums.
- Social Media:
Being active on social media with your software’s page can drive traffic to your site and improve your online presence. Share game trailers, user testimonials, and special events to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially users eager to download your software!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for and download software on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online purchase or download system.
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Which keywords should you target for your entertainment software?
Entertainment software developers, like you, must target specific keywords in SEO because it helps your website appear in search results when potential users look for the type of software or gaming experience you offer. This increases the chances that people will find and download your software.
For example, if you specialize in puzzle games, targeting keywords like "best puzzle game" or "puzzle games for mobile" helps attract users searching for those terms. This makes it easier for people interested in puzzle games to find your software online.
Here are some keyword ideas for you, if you want a more developed strategy, with actionable steps, go check out our strategy pack for software developers.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best [Game Type] for [Platform] | High | Optimize your website with high-quality screenshots and videos, gather user reviews, list on app stores, and use platform-specific SEO strategies. |
| Where to download [Game Type] | Medium | Create blog posts or pages on your website highlighting your best games, use keywords naturally in content, and engage with gaming bloggers. |
| Top-rated [Game Type] for [Platform] | Medium | Use engaging imagery and videos of your game, gather positive user reviews, and ensure your app store profile is complete and optimized. |
| Best [Game Genre] for [Platform] | Medium | Feature specific game genres prominently on your website (e.g., RPG, strategy), use platform-specific SEO tactics, and promote updates on social media. |
| [Game Genre] game for [Platform] | High | Highlight unique aspects of your game, create SEO-friendly content about your gameplay, and engage with the gaming community online. |
| Top-rated [Game Genre] near me | High | Encourage satisfied users to leave positive reviews, optimize your website for mobile, and ensure accurate information on app store listings. |
| Affordable [Game Type] for [Platform] | Low | Highlight affordable options and in-game purchases on your website, use keywords related to value, and promote deals on social media. |
| Where to find [Game Type] for [Platform] | Medium | Use platform-specific SEO strategies, create content around popular game features, and ensure your website is optimized for mobile users searching nearby. |
| Popular [Game Type] for [Platform] | Medium | Use social media to share popular game features, engage with gaming influencers, and gather user testimonials to build credibility. |
| Best [Game Type] for families on [Platform] | Low | Create family-friendly content, highlight features for families on your website, and host family-themed events or challenges to generate buzz. |
What really matters when you do SEO for an entertainment software
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For entertainment software developers, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract Users |
|---|---|
| Optimize App Store Listing | Ensures your software appears in relevant search results, provides essential information (features, screenshots, reviews), and builds trust with potential users. |
| Gather and respond to user reviews | Positive reviews build credibility and trust. Responding to reviews shows you value user feedback, encouraging more people to download and use your software. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting users looking for specific types of entertainment software. |
| Optimize for local SEO | Ensures your software shows up in local searches (e.g., "entertainment apps near me"), driving downloads from nearby potential users. |
| Ensure website is mobile-friendly | Most users search for apps on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images and videos of your software | Attractive visuals entice potential users, showcasing your software's features and interface, which can significantly influence their decision to download. |
| Include detailed descriptions with keywords | Allows search engines to index your software's features, helping you appear in searches for specific functionalities, and makes it easy for users to understand what you offer. |
| List your software on relevant directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for users to find you. |
| Engage with tech bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting users who trust these voices in the tech community. |
| Promote special features and updates | Creates a sense of excitement and urgency, encouraging potential users to download your software for unique experiences. |
| Utilize social media to share updates and engage with users | Builds a community around your software, keeps users informed about new features, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer easy download and installation options | Makes it convenient for users to get started with your software, leading to increased downloads and user retention. |
| Create blog posts about your software's features and user experience | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing what makes your software unique. |
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What is always useless when you do SEO for an entertainment software
We have studied a lot of entertainment software companies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new users. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Users |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your software. |
| Keyword stuffing in feature descriptions | Overusing keywords in feature descriptions makes them hard to read and can be penalized by search engines, turning away potential users. |
| Paying for backlinks from unrelated websites | Backlinks from non-software related or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestgamesoftware.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for interactive elements | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many users search for software on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your software's SEO efforts. |
| Ignoring structured data for features | Structured data helps search engines understand your software better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your software information regularly | Outdated information can frustrate users and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality screenshots or images of your actual software. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your software's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your entertainment software?
Well, let's be upfront. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle developing your entertainment software, managing your team, keeping users engaged, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—creating and improving your software. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people discovering your software online, and ultimately, more users downloading and enjoying your product.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your software’s website much more visible in strategy pack for software developers.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your software and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your entertainment software more profitable
We have studied the strategies of the best entertainment software in the world. All their tactics are explained in our pack!
Useful tools entertainment software developers can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your entertainment software's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your entertainment software appears in local search results and Google Maps, provides essential information (hours, location, features), and collects user reviews. |
| SEMrush | Helps identify the best keywords for your software, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your software's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your software's website performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects user reviews and ratings, which improve your software's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your software improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your software's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your software's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your software's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your software, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your software's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best entertainment software developers
We understand why many game developers might shy away from SEO and marketing.
Creating and managing an entertainment software is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your software rather than dive into something that seems complicated and uncertain. No need to deteriorate your development budget here.
That's why we've created a "marketing pack" specifically for game developers like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your software without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other indie developers, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your software thrive without adding extra stress to your already busy life.
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Most entertainment software developers don't know how to grow their business. Let us teach you the right strategies.
