![Entertainment Software: how to post engaging content [content idea list]](http://onlineyougrow.com/cdn/shop/articles/cov-marketing-plan-2_02dc1ead-a065-48ef-82b9-6ed57e981371.png?v=1715865576&width=1100)
Facebook and Instagram are not just for likes and fun—they're powerful tools that the best entertainment software companies use strategically to attract users.
We know you're busy developing and improving your software, and the thought of managing social media might feel like another burden.
But here's the deal: you don't need to be a marketing expert or spend a fortune to make it work. Just a few minutes a day can bring a couple of new users to your platform.
To help you out, we have built a free list of content ideas - also, for a full action plan, please check our strategy pack for software developers.
Get the content idea list made for entertainment software developers
A lot of entertainment software manage to post engaging content on social media. Here is a free tool to to get you started.
Content that always work well for an entertainment software
We have analyzed numerous entertainment software companies' social media strategies while developing our strategy pack for entertainment software - here is what consistently drives engagement and user acquisition.
| Content Type | Why It Works to Attract New Users to Your Software |
|---|---|
| Gameplay Footage | High-quality videos showcasing gameplay can captivate potential users, making them eager to try the software themselves. |
| Developer Diaries | Behind-the-scenes videos featuring developers and the creation process build trust and create a connection with the audience. |
| User Reviews | Positive reviews and testimonials from real users provide social proof and encourage others to download and use the software. |
| Exclusive Offers | Announcing limited-time offers, discounts, and special in-game items can attract new users looking for deals. |
| User-Generated Content | Sharing content created by users (screenshots, reviews) engages the community and adds authenticity. |
| Collaborations with Influencers | Partnering with gaming influencers or tech bloggers can introduce the software to a broader, engaged audience. |
| Event Announcements | Promoting upcoming in-game events, updates, or special challenges can attract new users interested in unique experiences. |
| Seasonal and Holiday Updates | Highlighting seasonal updates or holiday-themed content can attract users looking for special experiences during those times. |
| Interactive Content | Polls, quizzes, and Q&A sessions engage followers and create a sense of community, encouraging them to try the software. |
| Feature Highlights | Sharing detailed posts about unique features can intrigue tech enthusiasts and motivate them to explore the software. |
| Regular Update Announcements | Regularly updating followers with new features or improvements keeps the software top-of-mind and encourages downloads. |
| Team Member Spotlights | Featuring stories about the team members creates a personal connection and humanizes the brand. |
| Tips and Tricks | Sharing tips and tricks for using the software can engage followers who are tech enthusiasts and power users. |
| Sustainability Initiatives | Highlighting sustainable practices or community contributions appeals to socially conscious consumers. |
| User Spotlights | Featuring regular users creates a sense of community and makes others want to be part of that group. |
| Contests and Giveaways | Running contests and giveaways can increase engagement and attract new followers, many of whom may convert into users. |
Some entertainment software make 5x more profit than you!
We have studied the strategies of the best entertainment software in the world. Replicate them now!
How can entertainment software developers make great content on social media?
What to Prioritize
You probably know it already, but high-quality screenshots and gameplay videos of your software are essential.
Gamers engage with visuals first. Make sure the graphics are sharp, the gameplay looks smooth, and the interface is inviting.
Also, post regularly to keep your audience engaged. It doesn’t have to be daily, but find a schedule that works for you and stick to it. We have prepared a free social media planner for you.
Of course, respond to comments and messages quickly. Gamers appreciate interaction and it makes them feel valued. Don’t just be another “bland” account.
Show the real side of your development process. Behind-the-scenes photos, developer stories, and user shoutouts can create a personal connection with your audience.
If you want to keep your potential users excited, highlight any special features, updates, or seasonal events. Make sure your followers know what’s new and exciting.
Finally, share positive reviews and testimonials. Social proof is powerful and can help attract new users.
What Doesn’t Matter as Much
Overly polished content does not really matter. Your posts don’t need to be perfect. Authenticity can be more engaging than highly produced content.
Also, don’t feel pressured to jump on every social media trend. Focus on what fits your software’s “image” and what your audience likes.
If you have a low budget to conduct marketing for your software, don’t immediately go for paid Ads. Organic reach can still be effective with good content and engagement. You will find tons of tactics and strategies in our strategy pack for software developers.
How to Do It Fast and Efficient
First, spend a few hours once a week taking screenshots, recording gameplay videos, and drafting posts. This way, you’re not scrambling daily.
Use Scheduling Tools - tools like Buffer or Hootsuite can schedule posts in advance, saving you time.
Repurpose and use the same content across different platforms. A screenshot on Instagram can be a post on Facebook or a tweet on Twitter.
Encourage users to share their own screenshots and tag your software. This is what we call “User-Generated Content”. Reposting these can save you time and build community.
Use apps like Canva for quick and easy graphic design, or Lightroom for photo editing. These tools can make your content look professional with minimal effort.
Low-budget content ideas for entertainment software on social media
Our team has curated a list of highly specific, low-budget content ideas tailored for entertainment software, complete with practical tips to keep costs down and effectively leverage social media.
You might want to incorporate some of these ideas in the marketing plan of your entertainment software.
| Content Type | Tips to Make It More Affordable |
|---|---|
| Gameplay Screenshots | Capture high-quality screenshots using built-in tools on your platform. Enhance them with free apps like Snapseed or VSCO. |
| User Reviews | Encourage satisfied users to leave a quick video review on their phone. Offer in-game rewards or exclusive content as a thank-you. |
| User-Generated Content | Motivate users to share their gameplay moments by offering a monthly raffle for those who tag your software on Instagram. |
| DIY Tutorial Videos | Film short, simple tutorials on how to use your software's features using a smartphone and a basic tripod. Use free editing software like iMovie or OpenShot. |
| Behind-the-Scenes Stories | Use Instagram Stories or Facebook Live to give a real-time look at your development process or introduce the team during slow hours. |
| Feature Highlight Posts | Design simple, eye-catching graphics for new features using free tools like Canva. Include a brief description and a screenshot. |
| Developer Spotlights | Feature team members with a casual photo and fun facts about them. Use your smartphone and a natural setting in the office. |
| Simple Polls and Questions | Engage followers with free Instagram or Facebook polls about their favorite features or suggestions for new updates. |
| Local Event Promotions | Collaborate with local gaming events by offering a small discount or coupon. Cross-promote each other's content to reach a wider audience. |
| Community Involvement Posts | Post photos and short stories about your participation in local tech events or partnerships with community organizations. |
| User Spotlights | Highlight loyal users with their favorite features. Take a quick photo and share a short story about their experience with your software. |
| Custom Interface Photos | Create attractive interface settings using inexpensive items like themed backgrounds and props from dollar stores. |
| Sustainability Tips | Share eco-friendly practices such as energy-efficient coding or using local servers. Create simple infographics with free tools like Canva. |
| Behind-the-Scenes Development | Record short clips of the development process, such as coding sessions or design meetings. Compile them into a quick video using free tools. |
| Simple Contests and Giveaways | Run social media contests where participants like, share, or tag friends to win exclusive in-game items. Use prizes that are cost-effective like a free upgrade. |
| Seasonal Feature Posts | Highlight seasonal updates and features using natural light and your smartphone camera. Share the story behind the update to add interest. |
Copy the tactics of the best entertainment software in the world!
There are entertainment software that make way more money than you do. We have studied their tactics. Get them now!
Exceptionally creative and innovative content ideas specifically for entertainment software
Investing in high-quality social media content for your entertainment software can be a game-changer. Many competitors might overlook this, giving you a golden opportunity to stand out, capture attention, and build a dedicated user base.
| Content Type | Why It Could Bring a LOT of Users |
|---|---|
| Live Gameplay Streams | Hosting live streams where developers or influencers play your game can create a sense of community and attract a global audience eager to see the game in action. |
| Interactive Developer Q&A | Offering live Q&A sessions with your development team can provide a unique behind-the-scenes experience and build a stronger connection with your user base. |
| Exclusive In-Game Items | Creating buzz with limited edition or seasonal in-game items available for a short time can generate excitement and urgency, attracting new and repeat players. |
| Beta Tester Access | Offering exclusive access to beta versions of your software can create a sense of exclusivity and encourage word-of-mouth promotion among early adopters. |
| AR Game Features | Implementing augmented reality (AR) features in your game can enhance the user experience and attract tech-savvy players looking for innovative gameplay. |
| Themed Game Events | Hosting themed in-game events, such as holiday specials or crossover events with other games, can provide a unique and immersive experience, attracting groups and special occasions. |
| Challenge Contests | Organizing in-game challenge contests (e.g., speed runs or high score competitions) can create viral moments, attracting competitive gamers and spectators. |
| Collaborative Game Modes | Partnering with other game developers to create collaborative game modes can introduce your software to new audiences and create a buzz in the gaming community. |
| Story-Driven Social Media Posts | Sharing in-depth stories about the development process, the inspiration behind the game, or the personal journey of your team can create an emotional connection with users. |
| Interactive Feature Polls | Allowing users to vote on new features or updates via social media polls can make them feel involved and eager to try the new additions they helped design. |
| Eco-Friendly Initiatives | Launching and promoting eco-friendly initiatives, such as energy-efficient servers or sustainable business practices, can attract environmentally conscious users and media attention. |
| Mobile Game Demos | Offering mobile demos of your game at different locations or events can expand your reach and attract new users who may become loyal players later. |
| Subscription Service | Offering a subscription service where users receive monthly updates, exclusive content, and in-game currency can create a loyal user base. |
| Immersive Development Workshops | Hosting workshops where users can learn about game development from your team can attract aspiring developers and create a sense of exclusivity. |
| Flash Mob Gaming Sessions | Organizing flash mob gaming sessions in unexpected locations can create viral content and attract adventurous gamers looking for unique experiences. |
Content that never works well for entertainment software on social media
Don't waste your time and resources on these strategies. We've seen many entertainment software developers make these mistakes, and they won't help you stand out from the crowd or attract new users to your platform.
| Content Type | Why It Never Works for Entertainment Software | Do This Instead |
|---|---|---|
| Generic Stock Images | They lack authenticity and can make your software appear unoriginal or untrustworthy. | Use real screenshots, user-generated content, and behind-the-scenes photos to create a genuine connection with your audience. |
| Overly Promotional Posts | Constantly pushing promotions can feel spammy and turn off followers. | Mix in engaging content like development updates, user testimonials, and interactive posts to keep your audience interested. |
| Unrelated Content | Posting content that has nothing to do with your software confuses followers and dilutes your brand. | Keep your content focused on your software, updates, events, and related topics to maintain relevance and interest. |
| Low-Quality Videos | Poorly shot or edited videos can reflect badly on your software's quality and professionalism. | Invest in basic video equipment or hire a local videographer to produce high-quality videos that showcase your software positively. |
| Political or Controversial Posts | These can alienate parts of your audience and lead to negative backlash. | Stick to neutral, positive content that focuses on your software, community, and unique features. |
| Too Many Hashtags | Overusing hashtags can look desperate and reduce engagement by making posts look cluttered. | Use a few relevant, targeted hashtags to increase visibility without overwhelming your audience. |
| Automated Replies and Messages | They can come off as impersonal and frustrate users looking for genuine interaction. | Respond personally to comments and messages to show that you care about your users and value their feedback. |
| Overly Staged Screenshots | Screenshots that look too perfect can seem inauthentic and less relatable. | Use natural settings and real user interactions to make your screenshots feel more genuine and inviting. |
| Constant Self-Promotion | Only talking about your software can bore followers and reduce engagement. | Share user-generated content, collaborate with other developers, and highlight community involvement to diversify your content. |
| Negative or Defensive Responses | Responding poorly to criticism can damage your reputation and discourage potential users. | Address negative feedback calmly and constructively, showing that you are willing to improve and value user input. |
| Ignoring Social Media Trends | Being out of touch with current trends can make your software seem outdated and unappealing. | Stay updated with social media trends and incorporate them creatively into your content strategy to keep your audience engaged and excited. |
| Excessive Posting | Posting too frequently can overwhelm your followers and lead to unfollows. | Maintain a consistent but moderate posting schedule, ensuring each post adds value and keeps your audience looking forward to your updates. |
| Complex or Confusing Promotions | Promotions that are hard to understand can frustrate users and deter participation. | Offer simple, clear, and straightforward promotions that are easy for users to grasp and engage with. |
| Ignoring Comments and Messages | Not engaging with your audience can make them feel undervalued and reduce their loyalty. | Regularly respond to comments and messages to build a strong, interactive community around your software. |
Make your entertainment software more profitable
We have studied the strategies of the best entertainment software in the world. All their tactics are explained in our pack!
Why social media can be a big pay-off for your entertainment software
We understand that as an entertainment software developer, you might feel hesitant about diving into social media marketing.
The world of social media can seem foreign and filled with confusing jargon. You might believe that it's more suited for big corporations rather than small businesses like yours.
The day-to-day demands of developing and maintaining software are already overwhelming, leaving little time for additional tasks like social media.
It's common to think that social media marketing is an expensive endeavor, one that your tight profit margins can't support. Plus, the sheer number of social media platforms can lead to indecision and skepticism, especially if previous efforts haven't yielded the results you hoped for.
That's why we've created a "marketing pack" specifically designed for entertainment software developers like you.
Our pack addresses all the issues you might face, offering simple, cost-effective strategies that don't require a marketing expert or a big budget for your software. These documents are straightforward and easy to understand, cutting through the jargon and focusing on what really works for small software developers on social media.
We provide clear, actionable steps for creating engaging posts, building a loyal following, and boosting your software's visibility online.
With our marketing pack, you can invest in your software's growth without feeling overwhelmed or uncertain.
Your entertainment software could make more money!
Most entertainment software developers don't know how to grow their business. Let us teach you the right strategies.
