Entertainment Software Marketing Budget Estimator

If you own an entertainment software company, strategic marketing is essential. But how much should you invest? Answer a few simple questions below and receive a tailored estimate of your ideal monthly marketing budget. We hope you enjoy using this tool and find it valuable!

Good news for you, we have a lot of marketing resources for entertainment software developers

1. What is your primary market reach?

Regional / Niche market National/International market

A broader market often requires a more aggressive and diversified marketing approach.

2. Do you have an online platform for direct sales?

No Yes

Maintaining an e-commerce platform involves extra investment in SEO, digital ads, and continuous site updates.

3. What type of content do you plan to prioritize?

High-quality gameplay trailers Developer interviews Behind-the-scenes development Tutorials and demos Promotional offers

More polished content like trailers or interviews often requires higher production budgets.

4. On how many social networks do you want to promote your software?

2

Consider platforms like Facebook, Twitter, Instagram, YouTube, and Twitch—each platform needs dedicated content and management.

5. Are you planning to hire a dedicated social media specialist?

Yes No

A specialist ensures your online presence is consistent but adds to your overall cost.

6. How would you position your software in the market?

Premium / High-end Mid-range Budget-friendly Indie / Niche

Premium products often require more refined branding, whereas budget offerings might need less intensive visuals.

7. How intensively do you plan to invest in paid advertising?

5

A higher value means more spending on Google Ads, Facebook Ads, and other digital channels.

8. Do you also target enterprise or bulk licensing sales?

No Yes

Enterprise sales often require additional outreach efforts such as targeted campaigns and trade shows.

9. How frequently do you launch promotions, updates, or special offers?

Occasionally Regularly

Frequent promotions may require a larger advertising push and more agile marketing tactics.

10. Do you plan to collaborate with tech influencers or streamers?

No Yes

Partnerships with influencers or streamers can boost your brand’s visibility but will add to your marketing costs.

11. What is your approximate monthly revenue? ($) Many companies allocate around 10% of revenue for marketing. We use this as a baseline and adjust based on your inputs.

12. Have you checked our marketing pack for entertainment software companies?

No Yes

Our marketing pack provides resources to optimize your budget, avoid pitfalls, and focus on strategies that drive engagement in the tech space.

Calculate My Budget