![Cryptocurrency: use SEO so everyone can find you on internet [SEO checklist]](http://onlineyougrow.com/cdn/shop/articles/cov-seo-checklist-2_2fa85ddb-ead4-4c69-9b93-c5fd6e13555e.png?v=1715867398&width=1100)
SEO isn't just for tech giants and e-commerce platforms—it's a crucial tool that the most successful cryptocurrencies use strategically to attract investors and users.
We understand that you're busy managing your cryptocurrency project, and the idea of optimizing your online presence might seem overwhelming.
But here's the thing: you don't need to be an SEO expert or invest a fortune to make it effective. Just a few simple steps can significantly enhance your online visibility and attract more users to your cryptocurrency.
To assist you, we have created a free SEO checklist - additionally, for a comprehensive action plan, please check our pack of marketing tactics and strategies for cryptocurrency projects.
Get the SEO checklist made for cryptocurrency founders
The best cryptocurrencies rank first on Google. Here is a free tool to to get you started.
What is SEO for cryptocurrencies exactly?
Simply put, SEO is all about making your cryptocurrency’s website more attractive to search engines like Google.
When someone searches for "best cryptocurrency to invest in 2023" or "secure blockchain solutions," SEO helps your cryptocurrency show up in the results. The goal is to get your website higher up on the search results page so more people can find and learn about your cryptocurrency.
Why is SEO Important for Cryptocurrencies?
SEO is incredibly important for cryptocurrencies, and here’s why:
- Increased Online Visibility:
The higher your website ranks on search engines, the more people will see it. This means more potential investors and users discovering your cryptocurrency online, especially when they're looking for investment opportunities or blockchain solutions.
- Higher Rankings on Search Engines:
Most people don’t look past the first page of search results. By optimizing your site, you can climb those rankings and beat out the competition. Imagine someone searching for "most promising altcoin" and finding your cryptocurrency right at the top!
- Attracting More Targeted Users:
SEO isn't just about getting anyone to your site—it's about getting the right people. Targeted SEO helps ensure that when someone interested in blockchain technology or cryptocurrency investments searches online, your cryptocurrency pops up. This means more engaged users and potential investors.
Key Components of SEO
Now, let’s break down the main parts of SEO specifically for your cryptocurrency:
On-Page SEO
This involves making sure the content on your website is optimized. It includes things like:
- Keywords:
Using the words and phrases people are searching for in your titles, descriptions, and content. For example, if your cryptocurrency focuses on privacy, make sure you use phrases like "best privacy coin" or "secure cryptocurrency" on your site.
- Content Quality:
Providing useful, engaging, and fresh content about your cryptocurrency. Share your whitepapers, updates, upcoming features, and stories about your development team and community.
- Meta Tags:
Using meta titles and descriptions that are relevant and appealing to searchers. For instance, a meta description for your homepage could be "Discover [Your Cryptocurrency Name], the leading privacy-focused cryptocurrency for secure and anonymous transactions."
Off-Page SEO
This focuses on actions taken outside your website to impact your rankings:
- Backlinks:
Getting other reputable websites to link to your site, which signals to search engines that your site is trustworthy and relevant. This could be from blockchain news sites, cryptocurrency forums, or tech blogs.
- Social Media:
Being active on social media with your cryptocurrency’s page can drive traffic to your site and improve your online presence. Share your latest updates, community events, and user testimonials to engage with your audience.
Technical SEO
This ensures your website meets the technical requirements of search engines:
- Site Speed:
Making sure your website loads quickly. No one likes to wait, especially potential investors looking for detailed information about your cryptocurrency!
- Mobile-Friendliness:
Ensuring your site looks and works well on mobile devices. Many people search for investment opportunities on their phones while on the go.
- Secure Website (HTTPS):
Having a secure website that users (and search engines) can trust. This is especially important if you have an online wallet or transaction system.
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Which keywords should you target for your cryptocurrency project?
Cryptocurrency enthusiasts, like you, must target specific keywords in SEO because it helps your project appear in search results when potential investors or users look for the type of cryptocurrency or blockchain solution you offer. This increases the chances that people will find and invest in your cryptocurrency.
For example, if you specialize in decentralized finance (DeFi), targeting keywords like "best DeFi cryptocurrency" or "DeFi projects to invest in" helps attract users searching for those terms. This makes it easier for people interested in DeFi to find your cryptocurrency online.
Here are some keyword ideas for you. If you want a more developed strategy with actionable steps, go check out our strategy pack for cryptocurrency projects.
| Keyword | Competitiveness Level | Tips and Initiatives |
|---|---|---|
| Best [Cryptocurrency Type] in [Year] | High | Optimize your website with high-quality graphics, gather user testimonials, list on popular crypto directories, and use blockchain-specific SEO strategies. |
| How to invest in [Your Cryptocurrency] | Medium | Create blog posts or pages on your website explaining investment steps, use keywords naturally in content, and engage with crypto influencers. |
| Cryptocurrency with best ROI | Medium | Use detailed case studies and success stories, gather positive user reviews, and ensure your CoinMarketCap profile is complete. |
| Best place to buy [Your Cryptocurrency] | Medium | Feature specific exchanges prominently on your website, use blockchain SEO tactics, and promote partnerships on social media. |
| [Your Cryptocurrency] in [Your Country] | High | Highlight unique aspects of your cryptocurrency, create SEO-friendly content about your blockchain technology, and engage with the local crypto community online. |
| Top-rated [Cryptocurrency Type] | High | Encourage satisfied users to leave positive reviews, optimize your website for mobile, and ensure accurate information on crypto listings. |
| Affordable [Cryptocurrency Type] | Low | Highlight affordable investment options on your website, use keywords related to value, and promote deals on social media. |
| Where to buy [Your Cryptocurrency] | Medium | Use local SEO strategies, create content around popular exchanges, and ensure your website is optimized for mobile users searching nearby. |
| Popular [Cryptocurrency Type] | Medium | Use social media to share popular use cases, engage with crypto influencers, and gather user testimonials to build credibility. |
| Best [Cryptocurrency Type] for beginners | Low | Create beginner-friendly content, highlight educational resources on your website, and host webinars to generate interest. |
What really matters when you do SEO for a cryptocurrency
Actually, we think that SEO often follows the 80/20 rule, meaning that 80% of your results come from 20% of your efforts. For cryptocurrency business owners, like you, this means it's crucial to focus on the right strategies to maximize impact without feeling overwhelmed.
| Action / Initiative | Why It Matters / How It Helps Attract New Users |
|---|---|
| Optimize your website for search engines | Ensures your cryptocurrency platform appears in relevant search results, providing essential information (features, benefits, security), and builds trust with potential users. |
| Gather and respond to user reviews | Positive reviews build credibility and trust. Responding to reviews shows you value user feedback, encouraging more people to use your platform. |
| Create high-quality content with targeted keywords | Helps your website rank higher in search results for relevant queries, attracting users looking for specific cryptocurrency services or information. |
| Optimize for local SEO | Ensures your cryptocurrency services show up in local searches (e.g., "cryptocurrency exchange near me"), driving traffic from nearby potential users. |
| Ensure website is mobile-friendly | Most users search for cryptocurrency information on their phones. A mobile-friendly site provides a better user experience, leading to higher engagement and conversions. |
| Use high-quality images and infographics | Attractive visuals entice potential users, showcasing your platform's features and benefits, which can significantly influence their decision to sign up. |
| Include detailed guides and FAQs with keywords | Allows search engines to index your content, helping you appear in searches for specific cryptocurrency-related queries, and makes it easy for users to find the information they need. |
| List your platform on cryptocurrency directories | Increases your online presence and backlinks, improving your search engine ranking and making it easier for users to find you. |
| Engage with cryptocurrency bloggers and influencers | Generates buzz and word-of-mouth, reaching a wider audience and attracting users who trust these voices in the cryptocurrency community. |
| Promote special features and offers | Creates a sense of urgency and excitement, encouraging potential users to try your platform for unique benefits. |
| Utilize social media to share updates and engage with users | Builds a community around your platform, keeps users informed about new features, and drives traffic to your website. |
| Ensure accurate and consistent NAP (Name, Address, Phone) information across all platforms | Prevents confusion, helps search engines trust your business information, and improves your local SEO ranking. |
| Offer online support and live chat | Makes it convenient for users to get help and answers to their questions, leading to increased satisfaction and retention. |
| Create blog posts about cryptocurrency trends and insights | Attracts visitors to your site through informative and engaging content, improving SEO and showcasing your expertise in the cryptocurrency space. |
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What is always useless when you do SEO for a cryptocurrency
We have studied a lot of cryptocurrencies when we built our strategy pack and we saw a lot of SEO-related initiatives that don't help attract new investors. We explain here why they might be a waste of time or even counterproductive.
| Action / Initiative | Why It Doesn't Matter / How It Doesn't Help Bring New Investors |
|---|---|
| Using meta keyword tags | Search engines no longer use meta keyword tags to rank pages, so focusing on them doesn't improve SEO for your cryptocurrency. |
| Keyword stuffing in whitepapers | Overusing keywords in whitepapers makes them hard to read and can be penalized by search engines, turning away potential investors. |
| Paying for backlinks from unrelated websites | Backlinks from non-financial or low-quality websites don't improve your SEO and can even hurt your ranking if considered spammy by search engines. |
| Using exact match domains like bestcryptoinvestment.com | Having an exact match domain has minimal impact on SEO and can appear spammy, especially if it doesn't reflect your brand well. |
| Creating multiple pages for the same cryptocurrency features | Duplicate content confuses search engines and can dilute your SEO efforts. Focus on one high-quality page for each unique feature or topic. |
| Using Flash for transaction or information pages | Flash is outdated, not supported by many devices, and negatively impacts SEO. Modern alternatives like HTML5 should be used instead. |
| Focusing only on desktop optimization | Many investors research cryptocurrencies on mobile devices. Ignoring mobile optimization leads to poor user experience and lower search rankings. |
| Using automated link-building tools | These tools often create low-quality or spammy links that can be penalized by search engines, hurting your cryptocurrency's SEO efforts. |
| Ignoring structured data for financial information | Structured data helps search engines understand your financial information better. Ignoring it means missing out on potential SEO benefits like rich snippets. |
| Not updating your website regularly | Outdated information can frustrate investors and harm your SEO. Regular updates keep content relevant and maintain search rankings. |
| Using irrelevant stock photos on your site | Low-quality or irrelevant images can negatively impact user experience and SEO. Use high-quality photos related to your cryptocurrency and team. |
| Over-optimizing anchor text in links | Using exact match keywords for every link appears unnatural and can be penalized by search engines. Use varied, natural anchor text instead. |
| Ignoring page load speed for your website | Slow-loading pages frustrate users and can lead to higher bounce rates, negatively impacting your cryptocurrency's SEO. Ensure your site loads quickly. |
| Using too many ads above the fold on your homepage | Too many ads at the top of the page can be off-putting for users and may be penalized by search engines, impacting your SEO negatively. |
Should you pay someone for the SEO of your cryptocurrency project?
Well, we will be transparent. Here’s the thing: SEO can get pretty complex, and having some support can really make a difference. Imagine trying to juggle managing your cryptocurrency project, handling investor relations, ensuring security, and then on top of that, diving into the world of search engine optimization. It’s a lot, right?
Having someone handle your SEO means you can focus on what you do best—developing and promoting your cryptocurrency. SEO experts know the ins and outs of getting your website to rank higher on search engines. They stay updated on the latest trends and algorithms, which means your site will be optimized correctly and consistently. This can lead to more people finding your cryptocurrency online, and ultimately, more investors and users engaging with your project.
- But here’s the kicker: there are a lot of low-hanging fruits in SEO that you can tackle on your own, even if you don’t know much about it.
You will find a lot of low-hanging fruits that cost nothing, are quick to implement, and will make your cryptocurrency’s website much more visible in strategy pack for crypto projects.
Simple actions like optimizing your Google My Business profile, ensuring your website is mobile-friendly, and using relevant keywords can significantly improve your online presence. These tasks don't require deep technical knowledge but can make a big impact.
So, should you increase the marketing budget of your cryptocurrency and pay someone to manage your SEO? If you can do it, it’s a worthwhile investment. But don't underestimate what you can achieve on your own. Start with the basics, see the results, and then decide if you need more specialized help.
Make your cryptocurrency project more profitable
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Useful tools cryptocurrency founders can use for their SEO
Here are some essential tools that our team has collected and listed, to help you enhance your cryptocurrency's online presence and SEO.
| Tool | How It's Useful |
|---|---|
| Google My Business | Ensures your cryptocurrency appears in local search results and Google Maps, provides essential information (hours, location, services), and collects user reviews. |
| SEMrush | Helps identify the best keywords for your cryptocurrency, analyze competitors, and track your search rankings. Provides insights to improve your content and visibility. |
| Yext | Manages your cryptocurrency's listings across multiple directories, ensuring consistent NAP (Name, Address, Phone) information to boost local SEO. |
| Google Search Console | Monitors your cryptocurrency website's performance, identifies issues, and provides data on search traffic and keywords to optimize your SEO strategy. |
| Yelp | Collects user reviews and ratings, which improve your cryptocurrency's online reputation and visibility in local search results. |
| BrightLocal | Offers tools for local SEO audits, citation building, and review management, helping your cryptocurrency improve its local search presence. |
| Moz | Provides keyword research, link building, and site audit tools to enhance your cryptocurrency's SEO efforts and improve search engine rankings. |
| Ahrefs | Analyzes your cryptocurrency's backlink profile, identifies top-performing content, and tracks keyword rankings to boost your SEO strategy. |
| Screaming Frog SEO Spider | Crawls your cryptocurrency's website to identify technical SEO issues, such as broken links and duplicate content, helping improve site health and rankings. |
| AnswerThePublic | Generates content ideas by showing what people are searching for related to your cryptocurrency, helping you create relevant and engaging blog posts and pages. |
| Canva | Helps create visually appealing social media posts and graphics for your website, which can improve user engagement and indirectly boost SEO. |
| Hotjar | Provides insights into user behavior on your cryptocurrency's website through heatmaps and session recordings, helping you optimize user experience and reduce bounce rates. |
Copy the SEO tactics of the best cryptocurrency founders
We understand why many business owners might shy away from SEO and marketing when it comes to cryptocurrency.
Managing a cryptocurrency venture is already a full-time job, and the concept of SEO can seem vague and foreign. The terminology can be confusing, and it often feels like marketing is a luxury only big corporations can afford.
Plus, there's the constant worry about costs and whether any marketing efforts will actually pay off. We get that you prefer to focus on immediate, tangible improvements to your cryptocurrency project rather than dive into something that seems complicated and uncertain. No need to deteriorate your project's budget here.
That's why we've created a "marketing pack" specifically for cryptocurrency business owners like you.
Our pack is designed to address all these concerns head-on. It includes easy-to-follow guides that break down SEO and marketing into simple steps, so you don't need to be a tech expert to understand. We offer cost-effective strategies that fit within tight budgets, and our step-by-step plans ensure that you can implement a good marketing strategy for your cryptocurrency without feeling overwhelmed.
Plus, we've included real-life examples and tips that have worked for other small cryptocurrency projects, so you can see the tangible benefits before you even start.
Our goal is to make marketing accessible and practical, helping your cryptocurrency thrive without adding extra stress to your already busy life.
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